Speakers

Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever’s Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L’Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry. 

Andrés is a executive with over 15 years of international experience across strategy, sales, marketing, and supply chain. He has held leadership roles in Kenvue (formerly Johnson & Johnson), Kimberly-Clark, Unilever, and Deloitte. 

Currently serving as Global Head of Revenue Management at Kenvue, Andrés leads a cross-regional team focused on pricing, portfolio, and promotion strategy. He previously served as Director of Strategy EMEA, where he led the operational separation of Kenvue from J&J. 

Amongst his prior experiences, Andrés has been regional RGM lead for Europe in several companies, managed a business of over €1.3B in Brazil, acted as Chief of Staff of regional CEO, and worked as a consultant specializing in M&A. 

Andrés holds master’s degrees in Industrial Engineering and a masters in Automation Engineering, he is fluent in four languages and passionate about coaching and cooking. 

Selen Günaydın is Head of Net Revenue Management at Arla Foods, where she plays a key role in driving the company’s growth and profitability ambitions across European markets and leading the global rollout of NRM capabilities. 

With 15 years of experience in the FMCG sector, Selen has held diverse roles across Marketing, Commercial, and Revenue Management functions, including nine years within the Coca-Cola system. She specializes in driving sustainable growth through strategic revenue management pillars and unlocking value across the business. 

She holds a Bachelor’s degree in Computer Science and a Master’s degree in Industrial Engineering from the Nottingham University Business School. 

Ilia Keshishev is a senior commercial leader with nearly 15 years in FMCG, specializing in Revenue Growth Management at scale. As Global RGM Lead at Danone, Ilia strengthens global RGM capability with a focus on mix management, promotion optimization, and the core enablers that turn analytics into execution. Across multiple large business units in highly volatile, competitive markets, Ilia has helped deliver sustained, profitable growth while building high-performing RGM teams and elevating commercial excellence. 
He believes RGM is not a function – it’s a mindset: a practical way of thinking that connects everyday decisions across functions to disciplined, repeatable profitable growth. 

Experienced IT Leader with a 23+ year track record in CPG, pharma, agriculture, and health industries. Driving global digital transformation and high-performing teams. Expertise in Revenue Growth Management (RGM), Trade Promotion Management (Salesforce, XTEL, RGMInsight, Siebel, VisualFabriq and others), RGM Analytics from individual RGM pillars to holistic/unconstrained optimization, digital retail execution, CRM, and sales automation. Strong combination of business acumen and extensive technical experience to deliver innovative solutions and business sustainable growth. 

Amitesh is a seasoned Revenue Growth Management (RGM) leader with a proven track record of blending strategy, technology, data, analytics, and change management to deliver transformative results. With extensive experience across diverse categories and regions—including the US, China, and EMEA—he has driven RGM capabilities globally, from conceptualisation to execution. Currently leading Haleon’s global customer and data analytics function as part of Commercial Excellence, he plays a pivotal role in unlocking growth through data-driven insights and strategic decision-making. Passionate about simplifying complexity and enabling teams, Amitesh brings a sharp focus on innovation, impact, and long-term value creation. 

Hasan Guliyev is a Senior Commercial Excellence Leader specializing in solving complex commercial challenges by bridging data-driven strategy with behavioral design. Currently leading Revenue Growth Management across the DACH region at BIC, Hasan has spent nearly a decade architecting commercial turnarounds and growth frameworks within the FMCG/CPG sector. 

With a background in Behavioral Economics and Finance, he is recognized for translating deep commercial data and shopper psychology into sustainable P&L growth. His work in redefining pricing, promotion, and portfolio frameworks has been honored with global internal best-practice awards. A regular keynote speaker at global RGM forums, Hasan is a leading voice on optimizing commercial decision systems to navigate polarized markets and embedding RGM as a strategic pillar for long-term value creation.

Senior FMCG executive with 20+ years’ experience across Europe and APAC, delivering topline growth, transformation and P&L performance. Led strategy and revenue growth for a £1bn+ business at Diageo and served on the executive leadership team of Imperial Brands Australasia. Expertise in commercial Strategy & value creation, commercial excellence, Revenue Growth Management, business planning and category strategy. 

I am an artificial intelligence and forecasting enthusiast. Economist & Statistician by training, with 15 years of experience in data analytics and forecasting, I’m passionate about how AI can transform our lives. My past experience ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools development in the FMCG industry. I currently lead several digital PODs at Kraft Heinz to build revenue management, marketing, demand planning, and sales cloud-based, AI-powered applications. Our digital products use advanced machine learning models and cloud-based technology to improve our forecasting performance, optimize our pricing, assortment, and promotional plans, integrating Big Data, and incorporating insights from economic theory and behavioral economics to transform how the company operates. 

Experienced Professional in Revenue Management, Commercial Finance & Project Management. Results-driven leader with deep expertise in Revenue Management, Commercial Finance, and Project Management. Over 15+ years of experience implementing end-to-end Revenue Management processes, optimizing trade spend, and delivering strong Revenue growth. Proven success in developing and rolling out Pack Price Architecture across multiple FMCG categories, driving value through data-led strategies and cross-functional collaboration. Known for transforming complexity into scalable solutions that accelerate business performance. 

Héctor is a Revenue Growth Management professional currently leading Price & Promo Effectiveness for Mahou San Miguel in Spain. With experience across leading FMCG companies, he specializes in pricing strategy, promotional optimization, and trade investment effectiveness. Héctor combines strong analytical capabilities with a strategic business mindset, driving sustainable growth through data-driven decision-making and cross-functional collaboration. He has led national pricing strategies, promotional simulations, and post-evaluation frameworks, while supporting innovation and portfolio strategy. Héctor holds a Master’s in Marketing and Sales Management and a BSc in Industrial Engineering. He is Venezuelan and currently resides in Spain. 

Andrew Hepworth is a Senior Commercial Strategy & Transformation Executive.  He is currently Group Commercial Director at Nomad Foods, leading the Group Sales, Category, RGM and Commercial Analytics teams across all markets and categories. 

Andrew’s areas of expertise include: 

• Commercial Strategy, analytics and Revenue Growth Management 

• Companywide Commercial Transformation across people, process and technology 

• Commercial Finance 

Andrew has been at Nomad Foods for 5 years and in the previous 12 years held leadership roles in RGM, Commercial Strategy and Commercial Finance at Pepsico and Dyson working across multiple markets including across Europe and SSA.  Prior to this he also held roles at Bacardi-Martini and Associated British Foods and completed his MSc in Business Analysis at the Henley Business School. 

With almost 14 years of experience in FMCG across different geographies, I’m passionate about commercial strategy, category management and RGM. I’m a firmly believer on the power of RGM as a true enabler of value creation for the broader ecosystem – impacting consumers, customers and companies. Through my experiences I’ve learned on how RGM mindset is key in organizations across different functions and how RGM performance is a need to drive a sustainable business. I’m looking forward to share and discuss more about RGM in the coming forum! 

Blandine is a retail media and data executive with 25+ years of international experience across Europe, the US and Latin America, leading high-growth media, data and digital divisions across retail and agency environments. Former Executive Managing Director at Casino Group (Monoprix, Franprix, Casino), she built retail media subsidiaries in France, Brazil and Colombia, forged data and media alliances with leading retailers, and developed scaled, addressable solutions for CPG brands. She began her career in CPG at Procter & Gamble and Johnson & Johnson before moving into US-based data and digital agencies, and holds an engineering degree from AgroParisTech and an MBA from INSEAD. 

Irina Kremleva is the Global Revenue Growth Management (RGM) Director for L’Oréal Dermatological Beauty (LDB), where she leads the strategic growth for the world’s leading medical beauty brands, including La Roche-Posay, CeraVe, and Vichy. A seasoned executive with extensive experience in the FMCG sector, Irina previously held senior leadership roles at PepsiCo and Anheuser-Busch InBev, managing portfolios valued up to $9.7B. 

 Recognized for her expertise in digital transformation and strategic partnerships, she holds a Master’s in International Business and certifications in AI Strategy from MIT Sloan and PMP. Irina is a passionate advocate for driving sustainable revenue through data-driven commercial excellence and agile leadership. 

Ana Silva is Head of Channel Development On‑Trade & Revenue Growth Management at Super Bock Group. For nearly a decade, she has led the company’s revenue‑growth discipline, which she helped establish. Her background spans Marketing, Sales and Finance, giving her a practical, end‑to‑end view of how value is created and executed. Ana’s work focuses on pricing architecture, mix, and promotion design, aligning channel strategy with data‑driven insight and execution across domestic and international markets. She previously led Commercial Business Intelligence and Commercial Finance Business Partnering. In each role, she has aimed to translate insight into actions that support sustainable growth. 

Celine Murphy holds extensive experience as a Regional Commercial Leader and Leadership Team member for UKI holding expanded accountability across ANZ, and North America regions. Celine’s expertise spans Revenue Growth Management (RGM), Commercial Excellence, Strategy & Insights, with a strong track record of driving sustainable growth. She leads large, complex organisations and is recognised for building and developing high-performing regional teams that consistently deliver results. 

Michal Misiewicz is a Senior Manager RGM Transformation at Kellanova Europe, known for his visionary approach and expertise in leveraging advanced analytics, generative AI, and distributed autonomous systems to transform Revenue Growth Management (RGM). With extensive experience leading and developing high-performing teams across Europe, Michal consistently delivers multi-million-dollar profit improvements and commercial excellence. His strategic foresight includes pioneering trials and successful implementation of innovative, AI-driven solutions, progressively moving closer to a future of interconnected, self-optimizing business processes. Passionate about sustainable growth, technology integration, and data-driven decision-making, Michal’s collaborative leadership and innovative mindset position him as an influential thought leader shaping the future of FMCG. 

Carlien Crol is a senior finance leader with 15+ years of FMCG experience shaping strategic commercial decision‑making through Revenue Growth Management. As RGM Director Europe at Bacardi, she leads the integration of pricing, promotion, price pack architecture, mix, and trade investment into everyday decision‑making, strengthening P&L delivery across markets. She is recognized for turning insight into action, aligning leaders and teams around value creation, and embedding RGM as a mindset that drives sustainable growth. 

Marc Viarnaud is Head of Revenue Growth Management at Avon International, leading RGM strategy across diverse international markets and route-to-market models. He has over 20 years’ experience spanning FMCG and strategy consulting, and has previously held senior commercial strategy and RGM roles at Nomad Foods, pladis and PepsiCo, helping businesses drive sustainable growth through commercial transformation and value-led decision making. 

Sharon Peskin is the head of CMI (consumer & market insights) at HeinekenBeverages. Her focus is on translating consumer understanding into actionableinsights and ultimately business growth.  Experienced in leading insightfunctions that go beyond reporting to actively shaping brand strategy andportfolio decisions. With over 25 years in marketing, research & insights space,Sharon has worked across Africa with a focus in South Africa working primarily inthe alcohol industry and several other CPG sectors.​

Ivo Allegretti recently joined A. Loacker SpA/AG, where he leads the commercial strategy across the Italian market as Business Unit Director. With more than 20 years of experience in sales leadership and customer strategy within the FMCG sector and deep market understanding, he has a strong track record in optimizing value creation across key retail channels, leveraging data-driven insights to steer pricing excellence, strengthen customer relationships, integrating pricing strategy into broader commercial execution to unlock competitive advantage in complex market environments. 

Dr. Hans-Ulrich Mayer is a senior Nestlé executive and Global Business Process Owner for Generating Demand, connecting innovation, marketing and sales. With over 30 years of international FMCG leadership, he has held CEO, chairman and board roles across Europe, Turkey, Central Asia and Southeast Asia. Known for creatively solving complex business problems in a human-centric way, he led the set-up of integrated and shared business services to make functional capabilities business-relevant and strategically impactful. He has shaped a game-changing global ice cream joint venture that created more than CHF 8 billion in shareholder value. He holds a PhD from Warwick Business School and completed the Advanced Management Program at Harvard Business School. 

A strategic commercial leader specialising in building and delivering commercial transformations. Prior to o9 Stewart has over 20 years industry experience with Coca-Cola, Carlsberg, Sysco and ABI, and the for past five years has worked in consultancy with global clients. He has a track record developing commercial growth strategies, using data led approaches that have delivered consumer, customer and business value in highly competitive sectors. He has created and led Revenue Growth Management functions delivering significant profitability improvement to major organisations through optimising product, price, promotion and trade terms levers. 

James Griffiths is the Global Head of RGM, Solution Consulting at o9 Solutions. With over 15 years of experience across industries, he helps businesses strengthen their commercial, marketing, and strategic capabilities to support sustainable growth. 

James specializes in Revenue Growth Management (RGM) and commercial transformation, guiding companies in making informed, data-driven decisions—whether through Integrated Business Planning (IBP) or in negotiations. His focus is on practical, fact-based strategies that drive meaningful business outcomes. 

Owen McCabe is Vice President of Global Digital Commerce at Capgemini, where he leads the Consumer Products & Retail practice helping brands transform marketing and sales for an increasingly AI-powered digital‑first retail world. He previously led Global Digital Commerce at Kantar and held senior sales and marketing roles at Procter & Gamble and Nestlé, with deep expertise in brand, category, and channel strategy. 

Ji-Hoon DIERCKX is Chairman, Co-Founder & CEO of PricingOne, a Revenue Management consulting firm founded in 2019 with offices in Geneva and Dubai and Cincinnati​

Ji-Hoon comes with more than 20 years of experience in CPG. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors.​
Prior to PricingOne, Ji-Hoon brought Value-based Pricing to P&G, where he also Transformed new product development via predictive tools, and more recently enabled year-on-year record revenue and profit for the Gillette business across Europe, Middle-East, Africa and Asia Pacific.​

Industry leader partnering with EMEA’s consumer, retail and luxury brands to shape and run software-defined, data-driven transformations. Combines transversal IT depth with sharp business acumen — turning emerging technologies (AI, data platforms, cloud and edge) into measurable customer experience, operational and commercial outcomes. An active voice in the industry on data and AI led smart manufacturing and event driven supply chains. ​

Setting industry strategy and shaping the offering portfolio for CPG, retail, beauty, fashion and luxury clients / Trusted technology counterpart to senior IT and business leaders, driving multi-year transformation roadmaps at scale.

With over two decades of diverse experience in Sales & Commercial roles within Global Consumer Product companies, Tom brings a wealth of expertise to his role as Digital Lead in Commercial Planning at Bayer. Prior to his tenure at Bayer, Tom held positions at Kerry Foods, RHM, and RB, building his skills and insights across various facets of the industry.  

Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. Beginning his career in MMM/Econometrics, he transitioned to designing and implementing price and promotional strategies for UK and Ireland brands in grocery retailers such as Tesco, Asda, and Sainsbury’s. He has held senior roles in Category Management, CMI, Sales, and Product Development. Currently, Andy leads the FMCG & Retail verticals at EPIC Conjoint, delivering projects for clients from start up to Blue-Chip. Andy is also a Professor in Pricing at the Graduate Business School at UCD Dublin.  

Robin de Rooij is the Global Revenue Management Lead at SKIM. He helps brands improve their pricing, portfolio, and promotion strategies by combining data, research, and industry knowledge. With over 18 years of experience, Robin has worked across the CPG, tech, and telecom sectors. In 2015, he opened SKIM’s office in Singapore and has worked across diverse markets in the APAC region.​

Nina Scharwenka is a Partner at EY‑Parthenon and a recognized expert in commercial strategy, pricing, and revenue growth management for consumer goods and retail companies. She advises senior executives on how to unlock profitable growth through go‑to‑market transformation, commercial excellence, and data‑driven decision‑making. With deep experience at the intersection of strategy and execution, Nina is known for translating complex commercial challenges into actionable, measurable impact. She is a frequent speaker on pricing, growth strategy, and the future of commercial excellence and is based in Munich. 

Gerrit Iwanovski is a Partner at EY-Parthenon in Munich and EY’s global Commercial Excellence lead for the Consumer sector. He brings deep expertise in Revenue Growth Management, commercial strategy, and sales effectiveness for consumer products companies. He works with senior leaders to drive profitable growth through commercial transformation, stronger capabilities, and better execution across pricing, promotions, portfolio mix, and the customer interface. Combining strategic perspective with hands-on implementation experience, Gerrit is valued for helping organizations turn commercial priorities into tangible business outcomes. 

With more than eleven years of experience in the aviation and healthcare sectors, Marc Carias stands out as a seasoned professional in revenue management. Currently contributing his expertise at Revenue Management Labs as a Director, Marc assists a diverse range of clients. His capabilities span from introducing revenue management to new fields to implementing sophisticated algorithms for well-established practices. Marc holds an M.Sc. in Medical Biophysics from the University of Toronto and an MBA in Finance and Strategy from the Schulich School of Business at York University. Outside of work, Marc finds joy in sailing, indulges in boxing, and cooking. 

Farsad Ghafoor is an experienced Sales Director at Vistex, specialising in the SAP FSM space, and project delivery across the UKI and MENA regions. He has spent his career delivering complex finance solutions across CPG, retail, and life sciences.