Ilia Keshishev is a senior commercial leader with nearly 15 years in FMCG, specializing in Revenue Growth Management at scale. As Global RGM Lead at Danone, Ilia strengthens global RGM capability with a focus on mix management, promotion optimization, and the core enablers that turn analytics into execution. Across multiple large business units in highly volatile, competitive markets, Ilia has helped deliver sustained, profitable growth while building high-performing RGM teams and elevating commercial excellence.
He believes RGM is not a function – it’s a mindset: a practical way of thinking that connects everyday decisions across functions to disciplined, repeatable profitable growth.