Hasan Guliyev is a Senior Commercial Excellence Leader specializing in solving complex commercial challenges by bridging data-driven strategy with behavioral design. Currently leading Revenue Growth Management across the DACH region at BIC, Hasan has spent nearly a decade architecting commercial turnarounds and growth frameworks within the FMCG/CPG sector.
With a background in Behavioral Economics and Finance, he is recognized for translating deep commercial data and shopper psychology into sustainable P&L growth. His work in redefining pricing, promotion, and portfolio frameworks has been honored with global internal best-practice awards. A regular keynote speaker at global RGM forums, Hasan is a leading voice on optimizing commercial decision systems to navigate polarized markets and embedding RGM as a strategic pillar for long-term value creation.