Ivo Allegretti recently joined A. Loacker SpA/AG, where he leads the commercial strategy across the Italian market as Business Unit Director. With more than 20 years of experience in sales leadership and customer strategy within the FMCG sector and deep market understanding, he has a strong track record in optimizing value creation across key retail channels, leveraging data-driven insights to steer pricing excellence, strengthen customer relationships, integrating pricing strategy into broader commercial execution to unlock competitive advantage in complex market environments.