Selen Günaydın is Head of Net Revenue Management at Arla Foods, where she plays a key role in driving the company’s growth and profitability ambitions across European markets and leading the global rollout of NRM capabilities.
With 15 years of experience in the FMCG sector, Selen has held diverse roles across Marketing, Commercial, and Revenue Management functions, including nine years within the Coca-Cola system. She specializes in driving sustainable growth through strategic revenue management pillars and unlocking value across the business.
She holds a Bachelor’s degree in Computer Science and a Master’s degree in Industrial Engineering from the Nottingham University Business School.