Blandine is a retail media and data executive with 25+ years of international experience across Europe, the US and Latin America, leading high-growth media, data and digital divisions across retail and agency environments. Former Executive Managing Director at Casino Group (Monoprix, Franprix, Casino), she built retail media subsidiaries in France, Brazil and Colombia, forged data and media alliances with leading retailers, and developed scaled, addressable solutions for CPG brands. She began her career in CPG at Procter & Gamble and Johnson & Johnson before moving into US-based data and digital agencies, and holds an engineering degree from AgroParisTech and an MBA from INSEAD.
