Dr. Hans-Ulrich Mayer is a senior Nestlé executive and Global Business Process Owner for Generating Demand, connecting innovation, marketing and sales. With over 30 years of international FMCG leadership, he has held CEO, chairman and board roles across Europe, Turkey, Central Asia and Southeast Asia. Known for creatively solving complex business problems in a human-centric way, he led the set-up of integrated and shared business services to make functional capabilities business-relevant and strategically impactful. He has shaped a game-changing global ice cream joint venture that created more than CHF 8 billion in shareholder value. He holds a PhD from Warwick Business School and completed the Advanced Management Program at Harvard Business School.