Ana Silva is Head of Channel Development On‑Trade & Revenue Growth Management at Super Bock Group. For nearly a decade, she has led the company’s revenue‑growth discipline, which she helped establish. Her background spans Marketing, Sales and Finance, giving her a practical, end‑to‑end view of how value is created and executed. Ana’s work focuses on pricing architecture, mix, and promotion design, aligning channel strategy with data‑driven insight and execution across domestic and international markets. She previously led Commercial Business Intelligence and Commercial Finance Business Partnering. In each role, she has aimed to translate insight into actions that support sustainable growth.
