Héctor is a Revenue Growth Management professional currently leading Price & Promo Effectiveness for Mahou San Miguel in Spain. With experience across leading FMCG companies, he specializes in pricing strategy, promotional optimization, and trade investment effectiveness. Héctor combines strong analytical capabilities with a strategic business mindset, driving sustainable growth through data-driven decision-making and cross-functional collaboration. He has led national pricing strategies, promotional simulations, and post-evaluation frameworks, while supporting innovation and portfolio strategy. Héctor holds a Master’s in Marketing and Sales Management and a BSc in Industrial Engineering. He is Venezuelan and currently resides in Spain.