Carlien Crol is a senior finance leader with 15+ years of FMCG experience shaping strategic commercial decision‑making through Revenue Growth Management. As RGM Director Europe at Bacardi, she leads the integration of pricing, promotion, price pack architecture, mix, and trade investment into everyday decision‑making, strengthening P&L delivery across markets. She is recognized for turning insight into action, aligning leaders and teams around value creation, and embedding RGM as a mindset that drives sustainable growth.
