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Program

We are currently working on the 2024 Program.
See the preliminary program below:

EPP Global Retail and E-commerce Pricing Forum 2024
Program

Building together the Future of
Retail & E-commerce Pricing

Secure Your Copy of the 2024 Brochure

CONFERENCE 

26 - 27 September 2024

Session 1:
PIONEERING PRICING STRATEGIES TO DRIVE VOLUME, MASTER PROMOTIONS AND MANAGE CURRENT MARKET CONDITIONS

Drive and empower price elasticity – the holy grail of pricing!

Create a strong competitive price positioning

A strategic roadmap to understand the price perception of your products and willingness to pay  

What does a successful subscription model look like?

Champion agility by leveraging promotion strategies

LEADERS PANEL DISCUSSION
Drive volume with new mechanisms and strategies – real examples and best practices
Session 2:
MASTERING CONSUMER FOCUS INNOVATION

Behavioural pricing and consumer behaviour excellence

Harness segmentation strategies and willingness to pay

BREAKOUT SESSIONS

BOOTCAMP 1

BOOTCAMP 2

Engineer a successful personalised consumer experience

Latest advances on consumer loyalty and retention techniques

 
Session 3:
UNLEASH THE POTENTIAL OF E-COMMERCE AND OMNICHANNEL STRATEGIES

A complete guide to operate your entire business in E-commerce

Successfully develop an omnichannel pricing strategy

BREAKOUT SESSIONS

BOOTCAMP 3

BOOTCAMP 4

Harness dynamic pricing

How to successfully manage different marketplaces

LEADERS PANEL DISCUSSION
Harness your consumer experience strategy Offline & Online
Session 4:
NEW TOOLS AND INNOVATIVE TECHNOLOGY SHAPING THE FUTURE

Strengthen your competitive pricing strategy by using the right tools

The successful implementation of Generative AI

The data challenge when using AI

BREAKOUT SESSIONS

BOOTCAMP 5

BOOTCAMP 6

Latest tools & technology to manage automation for omnichannel pricing

Price elasticity latest advances and models by using new tools
ROUNDTABLE DISCUSSIONS 

ROUNDTABLE DISCUSSIONS 

 Let us take a step-back and work together to create the future of revenue and pricing by brainstorming great ideas and real examples. All participants are welcome!

  1. Discussing data quality in dynamic pricing algorithms
  2. Embracing consumer centric pricing models 
  3. Artificial Intelligence applied to pricing models 

 Let us take a step-back and work together to create the future of revenue and pricing by brainstorming great ideas and real examples. All participants are welcome!

  1. Change Management – ideas of how to communicate the importance of your pricing teams and how to integrate your pricing decisions in the company’s value proposition
  2. Behavioural pricing & consumer Behaviour: analysis of current consumer expectations and consumptions patterns
  3. Strategies and tactics of a successful  omnichannel pricing strategy 

Mastering new tools and technologies to create a solid pricing strategy

LEADERS PANEL DISCUSSION
Biggest trends on price optimisation in Retail and E-commerce when using AI

Session 5:
THE NEXT HORIZON OF A STRONG AND AGILE PRICING TEAM

Empower your pricing team with the right incentives, capabilities and training

INSPIRATIONAL CLOSING PANEL DISCUSSION WITH LEADERS
Pricing as a function – The future of your team

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