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Join the world’s leading Retail & E-commerce
Pricing Forum


The EPP Global Retail & E-commerce Pricing Forum 2024 is the only international pricing forum dedicated to Pricing Directors & Category Managers of Retail and E-commerce industries, such as Food/grocery/non-food, hardware, DIY, Electronics, Apparel/Fashion, Petrol Retailers and E-commerce, QuickCommerce, Media and related businesses.  

This extraordinary event brings together pricing executives, category managers, thought leaders, technology innovators and industry practitioners from around the world to share innovative insights, real best practice, and practical roadmaps to develop your pricing strategies and achieve your pricing goals.

This is the “must go to” global event for pricing executives and category managers which takes place in Barcelona. The event offers the opportunity to learn, interact and network during two days of conferences of expert presentations, panel discussions, working roundtables, a great exhibition area showing the latest technology, an unforgettable evening event and many more networking activities.

If you are involved in pricing, category management, E-commerce, customer management, omnichannel management, data science, brand management or trade/channel management – and targeting the end consumer/shopper – this is a must-do conference for you.   This forum will be a key enhancer for you to accelerate your impact.


Download Your 2024 Brochure Today!



Are you an influencer ?
We want to hear from you!

If you would like to contribute to this unique forum, please contact Mariana 


Corporate Passes Available!


We have Corporate Passes available for Industry practitioners. 
You will receive an additional discount when 3 or more people register from the same company.
Click the "Industry" box below:


EPP PRIME subscribers benefit from discounted rates. Not yet EPP Prime? Register here

Solution Provider Click here for solution provider or consultant

Conference Pass


Full price 1799 Until September 6

Includes access to :

Pre-forum Site visit

2 full conference days

Coffee breaks & Lunches

Event networking app

Unique networking dinner 

PDF speaker presentations

Certification Program


Corporate Passes

The most popular way to attend with your Team! **CONFERENCE PASS for industry practitioners**

  • Corporate 3: 

3+ attendees for 3,900 EUR in total (1,300 per person)

  • Corporate 5: 

5+ attendees for 6,000 EUR in total (1,200 per person)


Enquire to take advantage

(The discount is applicable to the Full Price Passes)



Who you will meet

We work with top-tier Pricing experts to assist them in solving critical challenges
and developing innovative pricing solutions and strategies.


Join industry experts from the global leading companies above and many more!

Secure your seat with Early Bird to save BIG (expires September 6)


Exclusive Networking Experience

Experience unparalleled networking through the cutting-edge Whova app.
Connect with fellow attendees in advance, schedule meetings, and make the most of your time on-site.
Join us and make every moment count!


The EPP Global Retail & E-commerce Pricing Forum 2024 unites Pricing Directors from leading companies and experts to set the Pricing agenda for the next months.  

Led by industry research, this global forum has been carefully curated to address the most important Pricing trends and current challenges.


-> Pioneering pricing strategies to drive volume, master promotions and manage current market conditions

-> Mastering consumer focus innovation

-> Unleash the potential of E-commerce and omnichannel strategies with new technologies

-> New tools and innovative technology shaping the future

-> The next horizon of a strong and agile pricing team

If you have any questions about the event or if you would like to be part of our 2024 edition, please Contact Mariana Flores at

Download Your 2024 Brochure Now

Highlights from Past Edition


Watch the highlights from the EPP Global Retail & E-commerce Pricing Forum 2023:

Unlock Exclusive Insights: Access Brochure Now!

#Buzz about the event on Social Media

4 reasons to join


We stimulate atmosphere of discussion and interaction, 
the best way to  learn and reflect 


We facilitate networking during the event - and 
during the unique evening diner event


Carefully selected top speakers, sharing best practices from your industry.
No general talks, and definitely no sales talks, but actionable insights.


We take time to reflect and define the key learnings
to accelerate your action.


Want to be Certified?




Certified Pricing Manager Retail

EPP's Certified Pricing Manager Retail program has been developed for:

  • Category managers and Pricing managers responsible for price strategies and price settings for both online and offline.
  • Focus on refining the strategy and re-adjusting organizational enablers and capabilities: Chief Revenue Officer - Chief Commercial Officer - Chief Sales Officer - Head of Pricing
  • Focus on adjusting prices on SKU level based on newly acquired know-how: (Senior) Category Manager - (Senior) Pricing Manager - (Senior) Vendor Manager

Attendees of the forum can enjoy a special 500 euro discount on the CPM Retail Program!

Download brochure     

A word from our attendees

"Great new forum organized by EPP! I enjoyed the chance to meet other pricing enthusiasts from the industry, to be inspired by new ideas on how to approach pricing, and to get invaluable feedback regarding our own pricing journey. Very much looking forward to the second edition next year."

Jan Michael Schulte - Head of Pricing, Customer Management - OBI

"I very much apprechiated this physical EPP pricing conference in Amsterdam on Retail and E-commerce. It really provided a great overview of the latest possibilities within pricing andshowcased great company examples / case studies what works well and where there mightstill be potential for learning."

Sabine Borsari - Global Head of Pricing & Discount Framework - Swarovski

"The EPP Global Retail & E-commerce Pricing Forum is an excellent event as it is verytargeted and focused on pricing. It puts together 100+ pricing professionals and gives a floor for knowledge sharing, in-depth discussions about a wide range of pricing issues, andnetworking with pricing experts from various countries. I must say it was one of the best conferences I have been in my 20+ years of my career!"

David Vacl - Group Pricing Manager - DODO

"The EPP offers a unique opportunity to purposefully create sparks of inspiration for each pricing professional who participates in these perfectly organized and orchestrated forums. Bringing pricing experts, pricing practitioners, and solution designers into the same room for a couple of days, is an unmatched and rewarding experience for everyone attending."

Dr. Markus Husemann-Kopetzky - CEO Price Management Institute & Pricing Researcher at FU Berlin


Start: 24 September 2024
End: 27 September 2024
EPP Pricing Platform BV

September 24 - 25 Certification / September 26 - 27 Forum | Occidental Atenea Mar, Barcelona


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