EPP Global Retail & E-commerce Pricing Forum 2025
Speakers
EPP Events bring unexceptional networking and conversations with
Thought Leaders, Pricing and Revenue Growth Management experts.
2024 SPEAKERS
Gasper Benedicic
Senior Global Pricing & Discount Manager
Swarovski
Gasper Benedicic
Gasper Benedicic is a Global Pricing and Discount manager with over 5 years of experience at Swarovski. His lighthouse project at Swarovski includes the development & deployment of the yearly discount framework, as well as efficiently managing all global B2C promotions. His strategic approach to discount management has been pivotal in navigating the complex dynamics of the global market. His role extends beyond leading global B2C promotions; it’s about fostering cross-functional collaboration to drive sales while safeguarding the brand perception. This synergy ensures Swarovski´s discount strategies are not only market-responsive but also customer-centric.
Dr. Holger Herbst
VP Pricing
Fressnapf | Maxi Zoo
Dr. Holger Herbst
Since two years, I am responsible for pricing at Europe's leading pet retailer, Fressnapf | Maxi Zoo. Over the last decade, I have worked on pricing in different areas and from various perspectives: a scientific approach during my Ph.D. in Economics at the Universities of Bonn and Toulouse, as consultant at McKinsey & Company, in the B2B area at DHL Parcel Germany, and now in the omnichannel B2C world.
Albert Lopez Trucharte
Head of Retail Miravia
Alibaba Group
Albert Lopez Trucharte
E-commerce leader with over a decade of experience, with proven track record of driving incremental business growth and delivering results at top companies like Alibaba Group, Coty, and The Hut Group across EMEA region. My expertise spans P&L management, business strategy & operations, digital marketing, and cross-functional high performing teams’ leadership. With extensive experience in marketplace operations, including Amazon, AliExpress, and Miravia, as well as Direct-to-Consumer (DTC) and Brick & Clicks. Expertise built in FMCG, Beauty, and Consumer Electronics categories. I am passionate about developing and executing innovative strategies and solutions to drive growth and deliver exceptional results in the fast-paced world of e-commerce. I am a curious individual, always seeking personal growth and learning. I have a keen interest in the startup world, investing, economy, and politics. Above all, I am a family man, finding balance and inspiration in my personal life to excel professionally.
Dr. Yola Engler
Director Pricing and Profit Management
Westwing
Dr. Yola Engler
Dr. Yola is the Director Pricing and Profit Management at Westwing, a leading online furniture player in Europe. Before joining Westwing, Yola led the Pricing and Inventory Management team at home24 as well as the Group Pricing team at Signa Sports United where she gained a track record on both strategic and operational commercial topics. Yola holds a Master’s degree in Economics from the University of Mannheim as well as a PhD in Behavioural Economics and published inter alia in the journal Experimental Economics.
Enrique Cuadrado
Global Director Pricing B2B
Circle K
Enrique Cuadrado
Enrique Cuadrado, CPP, is Global Director Pricing B2B at Circle K. He is responsible for defining, deploying, and steering best-in-class practices in B2B Pricing, to drive profitable growth. He leads B2B Pricing Excellence transformational initiatives that have released the Power of Pricing as a competitive advantage. He is a Certified Pricing Professional, holds a Master of Science in Engineering from the Polytechnic University of Madrid (Spain), has earned an MBA from the EEN European Business School (Spain) and an PDD Executive Program from IESE Business School.
Diana Zharovskikh
Global Director of Pricing and Category Management
Deliveroo
Diana Zharovskikh
Diana is a grocery retail expert with 10+ years of experience in the industry, currently working as a Global Director of pricing and category management for On-demand Grocery & Retail at Deliveroo. Diana is responsible for setting value strategy for Deliveroo grocery business as well as working on optimising ranges and merchandising for Deliveroo partners. Before joining Deliveroo, Diana worked as a Pricing and category management consultant at dunnhumby advising such brands as Unilever, Mars Food, Premier foods and retailer brands like Tesco, Coop Denmark and Coop Norway. Prior to that Diana worked in the Strategy and category management teams in the Retail helping to unlock operational improvements as well as implement price optimisation software.
Brian Sequeira
Senior Data Scientist in New Verticals
Deliveroo
Brian Sequeira
Brian Sequeira is a seasoned professional with an MBA in Finance and Marketing and over 10 years of experience in Data Science. At Deliveroo UK, as a Senior Data Scientist, Brian developed and implemented an econometric pricing model for grocery items, customising it to meet multiple business goals and incorporating market prices to establish effective pricing strategies. His work also led to the successful execution of pricing and promotion experiments, overcoming challenging data and execution obstacles. Prior to Deliveroo, Brian worked at prominent UK financial institutions like HSBC, Barclays, and Lloyds specialising in statistical and machine learning methods for predictive analytics.
Rafael Rossi Silveira
Former Pricing Manager
Oda
Rafael Rossi Silveira
Pricing Manager in Oda (NO) since 2020, I've led the price reposition of the online grocer retailer in Norway in 2021 that made it the first fully online low cost groceries chain. Currently responsible for the development of the Pricing Discipline at Oda, I work with both the Global and Local teams to develop pricing tooling, methodology and implementation of price setting operations. Previously driving Pricing Strategy in Glovo (ES) and originally from Brazil, my background is in (B.) Law (USP-Br), (B.) Business Administration (EASP-FGV - Br), and (MSc) Economics York-UK), having since specialized in Pricing.
Christian Abel
Head of Pricing
Zooplus
Christian Abel
Christian Abel – 20+ years experience in the cross-section of Pricing, Retail, E-Commerce and Technology. He currently works as Head of Pricing for Zooplus the biggest online-only pet supplier in EU. Previously he held numerous positions at Amazon - including being responsible for Media pricing – and at Sapient, where he implemented a pricing system for the largest ferry company in the UK. Currently his key interests are in helping companies building advanced pricing system and unlocking the power of AI for retail pricing.
Noël Wang
RGM Global Leader
Decathlon Group
Noël Wang
A people-centric Business Leader leveraging Revenue Growth Management principles to better serve the Consumer, Noël had led several business model transformations through the last 10 years in multiple countries and verticals such as CPG, Retail, and Sporting Goods where he freed up capabilities to invest for sustainable growth. Developing both commercial strategies and insight capabilities to deploy innovations at scale, he's been most recently serving as the RGM Global Leader for the Decathlon Group.
Manuel Granado
Director of Pricing & Inventory Analytics
Kiwi.com
Manuel Granado
Daniele Cleim
E-commerce Manager
La Redoute
Daniele Cleim
Daniele is the E-commerce Manager at La Redoute, where she oversees online retail operations and drives the pricing strategy for the brand in the Spanish market. With over 9 years of experience in the e-commerce sector, Daniele has been instrumental in enhancing La Redoute’s performance, optimizing customer experience, and implementing effective pricing strategies that drive sales and profitability. In her role, Daniele is responsible for managing the day-to-day operations of the e-commerce platform, ensuring that product listings, inventory, and order fulfillment run smoothly. Additionally, she works closely with cross-functional teams to develop and execute pricing strategies that align with market trends and customer expectations, helping to maintain La Redoute’s competitive edge in the online retail space.
Özde Süslü
Global Head of Discounts & Promotions Controlling
Özde Süslü
An experienced professional with 15 years in Revenue Growth Management and Business Intelligence, I have a proven track record in driving results within retail and omnichannel environments, notably at Marks & Spencer and Triumph. I excel at turning complex data into actionable insights that drive business growth, including optimizing price elasticities, enhancing market penetration, and maximizing margin performance through advanced RGM strategies. My expertise also includes rolling out cutting-edge TPx tools to support these initiatives. I’m passionate about continuous improvement and digital transformation, particularly in the retail sector, and I look forward to exchanging ideas with like-minded professionals.
Andres Gonzalez
Head of Pricing
Helloprint
Andres Gonzalez
Andres Gonzalez has been working for over 11 years in e-commerce and banking companies as a strategic, data, and financial analyst. Currently, with more than 5 years of experience as the Head of Pricing, he is always striving to elevate pricing strategies to the next level. He leads the Pricing & Analytics and Pricing Intelligence teams, consisting of over 15 high-performing individuals, and is dedicated to helping his colleagues discover and achieve their best selves. Andres has also shared his expertise as a speaker at several conferences, including PPS24 in Chicago, USA and Cross Border in Brussels, Belgium.
Dr. Markus Husemann-Kopetzky
CEO
Price Management Institute
Dr. Markus Husemann-Kopetzky
Dr. Markus Husemann-Kopetzky is an experienced pricing expert, passionate researcher, and founder of the Price Management Institute. The Price Management Institute helps market-leading retail and e-commerce companies professionalize their pricing function (and leave gut feelings and Excel spreadsheets behind). As a visiting researcher at Freie Universität Berlin, Dr. Husemann-Kopetzky contributes to current price research, lectures on price management, and advises doctoral students on their research projects. Dr. Husemann-Kopetzky not only knows pricing from the ivory tower but was part of the "engine room in pricing" at a leading global online retailer, where he developed and implemented pricing strategies in Germany, Europe, and beyond.
Alan Milner
Commercial Director
Cromwell
Alan Milner
Over 15 years within pricing and analytics based roles Commercial lead within several multi-million pound organisations Professional interests within negotiation psychology, process automation and data modelling
Anıl Araslı
Senior Revenue Growth & Data Analytics Manager
Sephora
Anıl Araslı
Anıl Araslı is the Senior Revenue Growth and Data Analytics Manager of Sephora Germany, Switzerland, Denmark and Sweden. Anıl has over thirteen years of experience in retail and has experienced various roles such as Store Management, Category Management, Key Account Management, Process Management, Business Analytics and Revenue Growth Management at a multi-national scope. He is a graduate of the Bilkent University and obtained his Master’s degree in International Business & Logistics at the HAW Hamburg. Currently he is actively involved in automation projects for RGM Management on a multi-national scope.
Smeet Thakkar
Value Strategy and Optimisation Lead
Waitrose & Partners
Smeet Thakkar
A Data-driven strategist with over 15 years experience in various Pricing roles (B2B, B2C, Start-ups through till MNCs). A Keynote speaker and Pricing Subject Matter Expert with a track record of successful winning commercial strategies for million-dollar companies across industries and geographies.
Dr. Fabian Uhrich
CPO
Quicklizard
Dr. Fabian Uhrich
Before joining Quicklizard, Dr. Uhrich gained extensive experience in retail pricing as Partner and global expert for pricing at the Boston Consulting Group and as Head of Pricing & Online Marketing at zooplus, Europe’s largest online shop for pet supplies. Dr. Uhrich holds a Ph.D. in behavioral pricing from TU Munich and is resident guest lecturer for pricing at ETH Zurich.
Javier Anta
Managing Director and Senior Partner
BCG
Javier Anta
Javier Anta Callersten leads globally AI in Retail for BCG. He also leads Retail Pricing and Value globally for BCG and Pricing across all sectors in Europe. Has extensively worked during 18+ years across 20+ different countries driving impact for retailers through advanced analytics, and has led AI programs on the ground for more than half of the Top 16 global retailers.
Scott Bradley
Associate Director
BCG
Scott Bradley
Scott Bradley is an Associate Director and a core member of BCG Retail pricing team. Prior to BCG, he led pricing teams at Tesco and Marks & Spencer in the UK and has experience conducting price & promo optimization for major US & European retailers across store, online & omnichannel assortments.
Andy O’Brien
Commercial Director FMCG & Retail
EPIC Conjoint
Andy O’Brien
Following his masters at Cambridge, Andy took the short trip down to London joining a boutique econometrics consultancy. He followed this with a leadership role in Kantar on M&S and JSainsbury. Andy then jumped client side with sales and category roles in Unilever, innocent, Little Dish before returning to Unilever and most recently with Smartbox Groupe. Andy has managed PPA & innovation projects from conception to execution across ambient, fresh, non food and frozen categories. His experience on all major retail fascias in Europe enables him to take on the task of leading the Retail and FMCG verticals for EPIC and hopefully bringing some valuable insights during the conference. Andy is a proud father of two children, slave to two dogs and keen sportsman having represented Ireland in rugby on 23 occasions at junior levels.
Diego Ezquerro
Retail Pricing Solution Expert
Vistex
Diego Ezquerro
Diego Ezquerro specializes in Retail and Consumer Products technology and pricing solutions, with a primary focus on helping to solve the challenges that the people who use it most are facing. With more than a decade of experience in revenue management, he has worked as an SAP and logistics consultant across a variety of roles and countries.
Sara Íñigo Sánchez
Data Scientist – Pricing in CPG & Retail Solutions
Vistex
Sara Íñigo Sánchez
With a Master's in Data Science from the Illinois Institute of Technology in Chicago (USA) and a solid engineering background, Sara brings over three years of specialized experience and comprehensive knowledge in Advance Statistical Modeling, Machine Learning, SQL Relational Database design and Data Visualization. She has advised and implemented Data Science solutions and models to help clients in the Retail, Consumer Products and Manufacturing industries improve and optimize their pricing processes as part of their Go-to-Market strategies.
Daniel Antolin
Managing Director, Lead Pricing & Commercial Strategy EMEA
Accenture
Daniel Antolin
- European Lead for Pricing Strategy at Accenture’s Corporate Strategy & Growth Practice
- >17 years of experience in pricing consulting
- Joined Accenture in 2021 as a Partner of pricing specialist Homburg & Partner
- Deep expertise in all areas of pricing throughout his career, with special emphasis on manufacturing market, consumer goods and retail
Anna K. Schmidt
Senior Manager, Lead Retail Pricing Strategy EMEA
Accenture
Anna K. Schmidt
- Leading capability for Retail Pricing Strategy in Europe at Accenture’s Corporate Strategy & Growth Practice
- Truly international professional background and 9 years of strategy consulting experience
- Expert in B2B and B2C Pricing and Commercial Strategy development for large scale pricing transformations
Luis Doussinague
Country Manager Spain
ISDIN
Luis Doussinague
Graduate in Economic Sciences, University of Barcelona, Bachelor in Business Administration, Wolverhampton University and Master in Operations Management, ESADE. After 14 years developing his professional career in the Supply Chain area in Fashion & FMCG companies, in 2008 Luis Doussinague joined ISDIN where he created the global Supply Chain area and since 2012 he has been Country Manager Spain. Married with two children, passionate about basketball, participating in senior international tournaments, family trips and reading.
Dr. Martin Gläßl
Head of Retail & Consumer Products
d-fine
Dr. Martin Gläßl
Martin is leading the Retail & Consumer Products Practice at d-fine. With more than 10 years of consulting experience, Martin has a particular passion for rethinking business strategies and improving business operations by leveraging data insights and digital solutions. Martin’s focus areas include pricing, marketing, enterprise resource planning and logistics. He holds an MBA degree from Mannheim Business School complementing his PhD in physics.
Lukas Roller
Project Lead Pricing & Revenue Management
d-fine
Lukas Roller
Lukas is part of the management team of the Pricing & Revenue Management Practice at d-fine. With more than 7 years of experience in pricing and finance, he supports companies from different industries (B2B and B2C) in realizing sustainable growth through intelligent pricing and commercial excellence solutions, as well as advanced data analytics capabilities. He holds an M. Sc. degree in Mathematics from Maastricht University complementing his graduate certificate in Machine Learning and Artificial Intelligence from Stanford University.
Renier Vanhaerents
Strategy Lead
Monitor Deloitte
Renier Vanhaerents
Strategy Lead at Monitor Deloitte Belgium & part of the EMEA Pricing Centre of Excellence.
His focus is on Commercial Strategy & Pricing, with a particular interest in value strategies.
With a background in market research, Renier thrives on translating deep customer understanding into actionable strategies.
Bart Van Proeyen
Director Strategy & Analytics
Monitor Deloitte
Bart Van Proeyen
Specialized in customer engagement & omnichannel transformation programs within Monitor Deloitte’s strategy practice, Bart is focused on building (Gen)AI-driven solutions for commercial teams. With over 15 years of professional background in commercial excellence & analytics across various industries, while heading his own SaaS company prior to joining Deloitte, he is good at connecting the dots between business and IT.