THE PRICING JOURNEY OF AN OMNICHANNEL PLAYER - THE ORGANISATIONAL AND TECHNICAL DEVELOPMENT OF FRESSNAPF IN PRICING

Watch a video recording of this presentation delivered by Fressnapf's industry expert, Sándor Szilágyi (Head of Pricing and Performance Management) at the EPP Global Retail & E-commerce Pricing Forum 2023.

Gain valuable insights as he delves into the intricacies of launching a new pricing tool and Fressnapf's pricing strategies as an omnichannel player. 

Session Highlights:

• An overview of Fressnapf organisationa mindset
• Pricing tool implementation and prerequisites of a dynamic pricing
• Launch of a new pricing tool - team development and skills

• Challenges for pricing on the journey from omnichannel to an ecosystem

MAXIMISING REVENUE AND PROFIT - HOW AUTOMATED PRICING PLATFORMS ARE GAME-CHANGERS FOR BUSINESSES 

In today's competitive and data-driven market landscape, traditional spreadsheet-based pricing methods are no longer sufficient. Companies relying on manual pricing processes are missing out on crucial revenue and profit opportunities.

Explore this whitepaper from our partner Quicklizard that delves into the transformative power of automated pricing platforms. It provides an in-depth analysis of the limitations of current pricing mechanisms, challenges, and the benefits of automated dynamic pricing technologies.  

Get access to the full whitepaper to discover how automated pricing platforms can revolutionize your pricing strategy and unlock new revenue opportunities.

SMARTER RETAIL PROMOTIONS FOR A SATURATED MARKET

A staggering 30% to 40% of retail promotions are either inefficient or unprofitable, but also risk drive customers away by offering too many options, complicating their shopping experience. 

Our partner BCG developed this insightful article exploring key strategies. These strategies include investing where it matters to consumers, making ROI calculations more rigorous, and implement promotions as a unified organization. 

Download the full article to discover powerful insights to enhance the effectiveness of your retail campaigns and excel in overall promotion management. 

THE BALANCE BETWEEN DYNAMIC PRICING AND PERSONALISATION LEVERAGING PRICING INVESTMENTS

Watch a video recording of this presentation delivered by Zalando's industry experts, Sheetal Chavan (Commercial Pricing Lead) and Dominik Prugger (Senior Product Manager) at the EPP Global Retail & E-commerce Pricing Forum 2023.

Gain valuable insights as they delve into strategies that blend dynamic pricing with personalized offers to maximize profitability.

Session Highlights:

• The use of dynamic pricing based on supply-demand to optimize revenue and margins
• Personalizing pricing investments like coupons, vouchers, and subscriptions to align your top-line goals and profit objectives
• Improve profitability with map pricing and dynamic pricing for tailored offers and segmentation

PREDICTIVE PRICING - The next generation of price optimization for retailers

In today's dynamic retail landscape, understanding the intricate factors that impact pricing is a must. In this white paper "Predictive Pricing - The next generation of price optimization for retailers," written by 7Learnings, you'll discover a journey to unravel the complexities of pricing strategies. Explore data-driven insights, embrace the potential of digital transformation, and navigate the realm of market transparency to elevate your pricing acumen. Find out a paradigm shift in retail success, as you delve into data-driven strategies, harness AI-powered solutions, and adopt cutting-edge approaches that are reshaping the retail landscape.

TOUCHPOINTS AND THE REVOLUTION IN OMNICHANNEL

Discover the transformative power of touchpoint-centric engagement through the whitepaper "Touchpoints and the Revolution in Omnichannel" by BCG. Uncover strategies to navigate complex data and process challenges while unlocking value for customers and businesses. Gain valuable insights from the successful implementation of new touchpoint engagements and omnichannel strategies by industry leader L'Oréal. Download the whitepaper now to revolutionize your organization's approach to omnichannel.                                                               

REVENUE MANAGEMENT IS MORE THAN JUST MONEY TO RETAILERS

This whitepaper by Vistex addresses how Revenue Management is crucial for retail success, especially in low-margin sectors. 
By utilizing data and analytics, businesses can predict demand and adjust pricing to improve net margins. This disciplined approach optimizes resources, pricing, and customer value, leading to higher profitability. It applies to all retail channels, including physical stores, e-commerce, and the Metaverse.                                                                                                                                                                                                                                                  

THE ULTIMATE GUIDE TO A PERFECT PRICING STRATEGY

This whitepaper offers insights on how companies can improve their conversion rates by leveraging the latest pricing science. With the majority of behavior data being ignored, companies need to understand their customers and create the desired behaviors to succeed in today's market. Readers will learn about identifying key behaviors, influencing consumers both on and off the site, avoiding pricing pitfalls, and implementing effective pricing strategies. The whitepaper also covers pricing models based on industry or business, and provides guidance on conducting pricing analysis.
                                                                                                                                                                                                                                                                               

SETTING UP FOR RETAIL SUCCESS AS INFLATION EASES

This whitepaper highlights the recent stabilization of inflation and provides insights on how retailers can adapt to the new environment by focusing on key cost and price fundamentals, including sourcing and supplier management, assortment reviews, pricing, and customer communications. With changing consumer behaviors in response to inflation, retailers need to be proactive in categories that directly depend on commodities and closely scrutinize their product assortment mix to cover all customer segments and needs.
                                                                                                                                                                                                                                                                               

HOW IS DYNAMIC PRICING USED IN E-COMMERCE?

Discover the benefits of dynamic pricing for e-commerce businesses in this informative article created by Symson. As e-commerce continues to grow, dynamic pricing can help companies stay ahead of the game by optimizing prices for better margins and higher revenue. Learn about the advantages of implementing a dynamic pricing strategy and why it's worth the effort for both enterprises and smaller SMEs. Don't miss out on this game-changing approach to pricing in the booming e-commerce market.                                                                                                                                                                                                                                                                                   

RETAIL PRICING: LEARNING FROM A COMPLEX INDUSTRY

Watch a video recording of this presentation “Retail Pricing: Learning from a complex industry (by Dr. Jose Mendoza - Associate Professor of Practice, Retailing and Consumer Sciences - University of Arizona)” delivered at one of our EPP  events.

This presentation explores how pricing works in the retail industry and provides real-world examples of effective price management strategies. You can learn about transitioning from fixed and advertised pricing to more dynamic pricing and gain insights into how to implement pricing strategies. This event is a must-attend for retail professionals seeking to stay ahead of the curve and gain practical insights into the latest industry trends and best practices. 

THE FUTURE OF RETAIL PRICING

Managing pricing strategies in the Retail industry can be a dynamic, fast-paced, and ever-evolving challenge. In fact, research shows that 80% of retailers believe that market conditions and uncertainty are having a critical impact on pricing strategy effectiveness.

Flintfox, in partnership with Microsoft and featuring original research by Forrester, has created a comprehensive guide to help pricing professionals navigate the new retail landscape. Based on a global survey of just under 1,000 business decision-makers, this guide offers insights, strategies, and best practices to help you optimize your pricing strategies in the face of uncertainty.

This guide is a must-read for any pricing professional in the retail industry. Download it now to get started.