EPP Events bring unexceptional networking and conversations with
Thought Leaders and Pricing experts.
If you’d like to join our conference as a speaker, please reach out to firstname.lastname@example.org
Secure Your Spot with €200 Off the Standard Rate - Early Bird Ends March 8!
Vice President Pricing Europe
Paola Valencia has over 10 years of experience in the energy management, manufacturing, and retail industries with a focus on Pricing, marketing, commercial excellence and change management.
She holds a doble Master in corporate finance and business administration from Montpellier business school (France) and ICESI university (Colombia) correspondingly.
Currently, she is the Pricing Vice president for Europe at Schneider electric based in Paris, where she is leading a strong commercial policy simplification and digital transformation. She also had multiple pricing experiences at Global, Business unit and country level. She is fluent in English, French and Spanish and Certified as Professional Pricing (CPP).
Dr. Steve Laborda
Consultant, coach, trainer and practitioner in B2B sales, pricing and marketing focusing on improving profitability, on how to capture value, develop the competencies of the commercial people through customer and commercial excellence.
Group VP Commercial & Digital Transformation
Imerys is world leader in mineral-based specialties, offering high value-added solutions, formulated to contribute to customer product performances as Functional additives, Mineral components or Process enablers. These serve industries such as construction materials, mobile energy, steelmaking, agri-food, automotive, and cosmetics. Thierry Laugerette is Group Vice President Commercial & Digital Transformation at Imerys and is leading group-wide functional excellence in Sales, Marketing & Customer Service, e.g. Go-To-Market, Pricing Discipline, Sales & Channel Effectiveness and Customer Experience (Cx). Prior to joining Imerys in Paris in April 2020, Thierry held various positions such as Chief Marketing Officer at AkzoNobel in Amsterdam, as EMEA Pricing & Commercial Excellence Lead at Monitor Deloitte and as Director Marketing Consulting at Wacker Chemie AG in Munich. Throughout his international career, Thierry also worked in the UK, Germany, France, China, and the US and holds degrees from HEC Paris, Arizona State University and University of St. Gallen, Switzerland. Imerys has implemented successfully a Price Implementation Program which has delivered €700m price effect in 2022 thanks high performing sales director coaching program, pricing win rooms and campaigns of value pricing-based sales incentives, digitized in Salesforce.
Sandra Fernandez Freixa
Marketing and Sustainability Director
Head of Commercial Excellence
Air Product And Chemicals
Costing and Pricing Manager
CPM Pricing Leader
Head of Pricing and Contracting
Regional Pricing Manager EMEA
Mitsubishi Chemical Group
Graduated in business (Italy and UK) with a post-degree in marketing. Expert teacher in brand management, new product development, project management and trade marketing for post-graduate programs at various business schools. Author of “Pricing INside OUT” (2020), “The shamrock model: Marketing - Design R&D convergence” (2011) and various marketing publications. Professional career: brand and category manager in Unilever, group brand manager and strategic project manager in Cola-Cola HBC, corporate marketing manager in Binda group, marketing manager in Parmalat, world-wide marketing manager, global key account manager and head of pricing in Prysmian Group.
Telco Pricing Center Of Excellence Lead
Senior Pricing Manager EMEA
Marc Andre Lein
Partner and Managing Director
Global Pricing Excellence and Analytical Director
John is the CEO of Flintfox International, the intelligent pricing software provider with world-class IP in pricing and revenue management. An Engineering graduate from Oxford University, John went on to become an Economist in the energy industry before moving into the tech space where he has held a series of senior leadership roles. John is also trained to use explosive and radioactive devices.
Boston Consulting Group
Nicolas Manuelli is a Partner at BCG (Paris office). He is a core member of the Marketing, Sales & Pricing and Industrial Good practice areas. Nicolas focuses on B2B pricing and leads AI, data science, and advanced analytics solutions for his clients. Since joining BCG in 2013, Nicolas has led over 40 engagements. Recent projects include a data-driven transformation at a B2B client to boost commercial performance, developing and implementing pricing tools for an chemical client, and commercial transformations.
Kalle Aerikkala has worked within the pricing and product management profession for the last 10 years, starting with Finnish technology companies supporting service and spare part pricing globally. Currently Kalle works with Vendavo as a Business Consultant, helping a broad range of customers to achieve better results through improved commercial excellence. Even after 10 years in the industry he learns something new every day, and finds the world of pricing incredibly interesting as it touches on basically every function within a company.
Partner – Commercial Strategy & Pricing
Maarten is a Partner within Monitor Deloitte with a strong track record, Commercial Strategy & Pricing (16+ years). Maarten is leading the Commercial Strategy & Pricing practice and therefore has a solid experience in leading large multinational strategic pricing projects. His operational experience (8 years) in pricing, sales & marketing from the industry enables him to identify the critical value levers and translate strategies into pragmatic and result-driven approaches. Furthermore, Maarten has built up a very strong pricing management expertise, having supporting several multinational companies across the globe on optimizing their pricing performance.
Director – Commercial Strategy & Pricing
Simon is a Director within Monitor Deloitte, focusing on Commercial Strategy & Pricing. For the last 12+ years he has gained experience on pricing and analytics in payments, healthcare (med-dev) and transportation industries. His expertise ranges from value-based and dynamic pricing projects to leading strategic pricing transformation and technology programs as head of a pricing organization. His industry background in pricing and analytics enables him to identify the value levers and issues of clients around pricing and revenue optimization, as a trusted advisor to senior business leaders.
Revenue Management Labs
A devoted practitioner of data driven business solutions and the use of advanced analytics to drive Revenue Management improvements. With a keen eye for detail and a history of exploring complex data sets and models, he has a profound ability to understand and interpret trends for the benefit of the client.
The combination of strong academic, senior industry and consulting experience enables Michael to employ a technical approach to Revenue Management problems using advanced statistical methods to consistently deliver profit and process improvements.
Michael holds a BSC in Mathematics from McMaster University as well as two advanced degrees; MMA, Queens University and MBA, University of Toronto.