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EPP Events bring unexceptional networking and conversations with
Thought Leaders, Pricing and Revenue Growth Management experts.

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Check the Full Speaker Line-Up Here

Kaj-Dac Tam

Vice President NRM Strategy

Orkla ASA

Kaj-Dac Tam has 10+ years of experience from Strategy and Operational NRM in FMCG from various roles at Orkla and Nomad Foods as well as a Ph.D in Quantitative Brand Analysis. He has been responsible for the rollout and delivery of NRM transformation and change management in various business units, and taking a strategic central role in driving Orkla's NRM Centre of Excellence building strategy, capabilities and processes that can be scaled across global markets. In addition, he has led and developed Sales Academies in NRM and is a frequent guest speaker at Business universities.

Gerald Schreiber

Director Regional RGM, Global Pricing and Global Clearance


+25 years of experience in leading FMCG companies in national and global sales/marketing.
Currently responsible Regional Director Revenue Growth and Global P ricing Management at
Reckitt Benckiser in the EU and other top markets as well as Global Director for inventory/clearance management. My focus is on organizational development and improving
results by transforming sales organizations.

Boyan Nikolov

Managing Director, RGM & Retail

Philip Morris USA

Boyan Nikolov is the Managing Director of Philip Morris USA’s Revenue Growth Management & Retail Team. Since joining the company in 2002, Boyan has had various roles in Consumer Insights, Business Analytics, Brand Management & Marketing, and Revenue Growth Management in multiple operating companies within Altria. Boyan is a native of Bulgaria and a graduate of Wingate University in North Carolina. He is actively involved in advocating for, mentoring, and sponsoring those whose voices are underrepresented. He is also on the leadership team of Sí, Altria’s Hispanic Employee Resource Group.

Asif Iqbal Memon

Global Head of Commercial Strategy


Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever's Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L'Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry.

Wendy Janssen

Global Director and Head of SRM Analytics

Mars Snacking

Wendy is a seasoned leader in the field of business and analytics with over 20 years’ experience working in global roles within the CPG and Retail industry. She is an expert in Revenue Growth Management analytics and is passionate about making data-driven decisions. Currently Wendy is the Global Director for Strategic Revenue Management (SRM) Analytics at Mars Wrigley, where she is leading the creation a fully integrated and digitized SRM eco-system. Before Mars, Wendy worked at Kingfisher, as their Group Pricing Director, and Unilever, where she spent nearly 8 years as the Global Analytics & Pricing Director. She manages a team of product strategy leads, data scientists & data engineers and develops and implements numerous analytical solutions across the key RGM levers (strategic pricing, channel pack price architecture, mix, trade promotions, trade terms) to drive faster and more effective decision making.

Ajay Ahuja

Global RGM Analytics Director


Ajay, a proud father of two, enjoys road biking, travel and Badminton. Ajay heads up Kellanova's Global Revenue Growth Management function in partnership with IT and finance across our four regions.
In the previous assignments, Ajay lead the Commercial analytics & media analytics function for our European business.
Prior to Kellanova, Ajay was with Nielsen Europe for over eight years in various roles ranging from Automation, Insights, Strategy and Analytics.

Max Roshchyn

Global RGM Lead

Kraft Heinz

Max Roshchyn is currently the Global RGM lead at Kraft Heinz Company in Amsterdam. 

Prior to joining Kraft Heinz, he was a a Senior Engagement Manager with track record of leading successful commercial transformations at multinational FMCG companies, and retailers within European markets 

Max's foundation in the industry was laid at Procter & Gamble where he progressed from Key account Manager to Channel Leader. In these capacities, he contributed substantially to the company's success in various markets.

Ebru Dolunay

Senior Manager, Global Net Revenue Management


Ebru is a Global NRM Manager at Unilever with over 14 years of experience spanning customer development in both global and local capacities, including roles in account management, e-commerce, and category strategy planning. A strong advocate of the EDI (Equity, Diversity, and Inclusion) agenda, Ebru actively collaborates with various NGOs, like the LEAD NETWORK, to contribute to building a more equitable world.

Murat Derindere

Global Revenue Management Director


A seasoned senior leader in global net revenue management at Unilever with over 17 years of experience specializing in all aspects of customer development and revenue management. With a career that began as a Management Trainee and ascended to Director-level roles, he has a proven track record in driving significant revenue growth and strategic innovation within the FMCG industry. Holding an Executive MBA from Erasmus University Rotterdam and a Bachelor's in Economics, his expertise encompasses sales, business development, and supply chain dynamics.

Tuomas Penttinen

Head of Net Revenue Management

Arla Foods

Tuomas Penttinen is the Head of Net Revenue Management at Arla Foods, one of the leading dairy companies in the world. Tuomas works across the markets with his centre of excellence team to deliver best in class revenue management capabilities. Arla foods has embarked on a journey together with o9 solutions to create the best-in-class revenue management suite. Prior to Arla foods, Tuomas has worked in several FMCG companies in revenue management roles, such as Danone and Unilever. 

Karoliina Andersen

Global Head of Revenue Growth Management


Karoliina has worked in the consumer-packaged goods and consulting industry for 15 years, pre-dominantly in strategic and commercial finance roles at global, regional and market level at Upfield and Procter & Gamble. Currently Karoliina works as Head of Global Revenue Growth Management at Upfield, in charge of designing and developing the Revenue Growth Management program and deploying it to markets and regions across the globe. Karoliina is originally from Finland, and currently located in Sweden.

Alex San Roman

Global RGM Manager

Beam Suntory

Alex San Roman is the Global RGM Manager for the Travel Retail business unit at the European Headquarters of Beam Suntory in Madrid, Spain. Prior to joining Beam Suntory in 2021, he worked in a Senior RGM and Strategy role at Coca Cola Company. With over 10 years of experience, Alex has always operated in global roles within the finance field as an analyst and finance business partner, and then moving into RGM roles. Upon receiving his MBA, Alex started his career in London working for large multinational companies such as Unilever and Kantar. Alex is part of the Chartered Institute of Management Accountants (CIMA).

Julian Puczyniec

Revenue Growth Management and In Market Execution Director, EMEA

Kimberly Clark

Julian is the Revenue Growth Management and In Market Execution Director for Kimberly Clark, responsible for defining and implementing the strategies and capabilities that support these global Commercial Transformation priorities across the EMEA region.

Julian has over 20 years’ experience in senior leadership roles across commercial, sales, revenue management and transformation at regional and market level having worked with Kantar, PepsiCo and Mars across multiple geographies with a reputation for a consistent delivery of results based on outstanding strategy development coupled with an inspirational and collaborative leadership style.

In addition, he is actively involved in mentoring and leading neuro diversity working groups.

Adam Holmes

Global Head of Product Strategy

TELUS Consumer Goods

Adam has 15+ years experience working in CPG, supporting manufacturers and retailers on price and promotional strategies. Previously, he worked at IRI, Accenture and Kantar focusing on Revenue Growth Management, Trade Promotion Management and Retail Execution.

Ji-Hoon Dierckx

Chairman & CEO


Ji-Hoon DIERCKX is Chairman, Co-Founder & CEO of PricingOne, a Revenue Management consulting firm founded in 2019 with offices in Geneva and Dubai and Cincinnati
Ji-Hoon comes with more than 20 years of experience in CPG. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors. Prior to PricingOne, Ji-Hoon brought Value-based Pricing to P&G, where he also Transformed new product development via predictive tools, and more recently enabled year-on-year record revenue and profit for the Gillette business across Europe, Middle-East, Africa and Asia Pacific.

Samer Gabr

Chief of Product


Samer Gabr is the Co- founder and Chief of Product of PricingOne, a Revenue Management consulting firm founded in 2019 with offices in Geneva, Dubai and Cincinnati
Samer comes with more than 20 years of experience in Business Model Transformation and Pricing Analytics. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors.
Prior to PricingOne, Samer Led business model transformation across Europe, Middle-East & Africa as well as transforming Pricing Analytics and Dynamic Revenue Growth in the Arabian peninsula region at Procter & Gamble.

Marielle Claudon

Divisional Managing Director Exco Member


Marielle Claudon is Divisional Managing Director for Powders & Aerosols since October 2021.
With over 25 years of experience in sales and marketing, she began her career at Kronenbourg in 1995. She advanced to the role of European Sales Manager at Reckitt Benckiser, then served as Regional Director at Bel for North Africa & South Asia. 
McBride stands as the foremost European manufacturer specializing in cleaning products designed for both domestic households and professional cleaning and hygiene markets. Established with trading roots tracing back to 1927, the company boasts a workforce of 3,400 individuals spread across 18 locations in 12 countries. Annually, McBride successfully sells over 1 billion products, showcasing its extensive reach and impact in the industry.

Carst Vaartjes

Co-Founder and Chief Innovation Officer


Carst Vaartjes, Co-Founder and Chief Innovation Officer at Visualfabriq, spearheads the visionary development of the revenue management software. With a stellar consulting career since 1999, he earned accolades for crafting impactful strategies for FMCG giants like Heinz, Unilever, Heineken, and more across Europe. Renowned for implementing successful Revenue and Working Capital solutions, Carst's expertise has left an indelible mark on industry leaders such as DSM, FrieslandCampina, Canon, and Perfetti van Melle. A seasoned professional, he continues to shape the future of revenue optimization, driving innovation in the dynamic world of business. 

Carina Röllig

Director of Business Development, Big Data team


Carina Röllig is a pricing and Big Data expert with a remarkable career. She founded Webdata Solutions in 2012, developing the groundbreaking pricing software, blackbee. As CEO, she led the company until its acquisition by Vistex in 2021. Carina has spearheaded 130+ successful customer projects in dynamic pricing and online monitoring for top companies. Currently, she leads Vistex's Big Data team in Leipzig, facilitating the analysis of over one billion data points monthly. Her background includes an MBA in Event Marketing and Tourism Management, and her prior work in tourism gave her the spark to start working with dynamic pricing. She's a passionate supporter of Women in Tech initiatives and young female founders.

Chris Kennedy-Sloane

Business Consultant


Chris is a Business Consultant with Vendavo and brings a wealth of pricing and commercial experience across a wide range of areas, including IT, pharmaceuticals, genomics, manufacturing, food, and petrochemical industries. Most recently working in industry in the private equity space for LGC group, he drives pricing acceptance and excellence in businesses through creative, realistic solutions that demonstrate real value returns. Prior to Vendavo and LGC group, he ran the Western Digital EMEA pricing function.

Maarten Moreels

Partner – Commercial Strategy & Pricing

Monitor Deloitte

Maarten is a Partner within Monitor Deloitte with a strong track record, Commercial Strategy & Pricing (16+ years). Maarten is leading the Commercial Strategy & Pricing practice and therefore has a solid experience in leading large multinational strategic pricing projects. His operational experience (8 years) in pricing, sales & marketing from the industry enables him to identify the critical value levers and translate strategies into pragmatic and result-driven approaches. Furthermore, Maarten has built up a very strong pricing management expertise, having supported several multinational companies across the globe on optimizing their pricing performance.

Simon Murzeau

Director – Commercial Strategy & Pricing

Monitor Deloitte

Simon is a Director within Monitor Deloitte, focusing on Commercial Strategy & Pricing. For the last 12+ years he has gained experience on pricing and analytics in payments, healthcare (med-dev) and transportation industries.  His expertise ranges from value-based and dynamic pricing projects to leading strategic pricing transformation and technology programs as head of a pricing organization. His industry background in pricing and analytics enables him to identify the value levers and issues of clients around pricing and revenue optimization, as a trusted advisor to senior business leaders.

Paul Hanke

Head of Growth


Paul Hanke is Head of Growth at Buynomics in Germany. His clients include Danone, Kellanova, Harry's, General Mills, and L'Oréal. Previously, he worked at the retail and consumer goods practice at Boston Consulting Group and obtained a Master's in Strategic Management from HEC Paris.

Mariam Ghabrial

Marketing Manager

Marketeers Research

As a Business Marketing Graduate, Mariam started her career exploring the advertising industry with FP7 McCANN and worked with Nestle and Orange.

Currently, Mariam is managing Marketing & PR activities at Marketeers, participating in acknowledged associations globally and recognized through awards as the “Making a Difference” award for research effectiveness with UNICEF, and “The Pioneer”, for contributing in developing ESOMAR approach to develop the insights industry in Africa. 

In addition, Mariam as the passion for participating in developmental events through magazines like Quirk’s Media, and conducting inspiring sessions and workshops for university students in business and marketing in the UK and Egypt.

Sami Ghabrial 


Marketeers Research

Sami started off as a Telecom Engineer, moving to the corporate world of marketing with Xerox and PepsiCo for 15 years, and now the CEO of Marketeers, a globally acclaimed Insights and Analytics agency working globally.
His engineering mind gave him an edge in developing pricing and RGM models, acknowledged and used by top corporations like P&G, GM, RB, and awarded by PMI for best quantitative project.
Sami contributes to the insights community in helping the industry to evolve into the emerging data analytics field, which was recognized by ESOMAR, to recognize through the “Building Bridges" Award.

Bert Vandewiele



Bert has 15 years of experience both as a practitioner and consultant in consumer goods, retail, and consulting. where he worked for both retailers and consumer goods companies. 
Bert is the co-founder of Chronion, a boutique consulting firm specializing in customer-centric growth, and Rootit, an analytical platform for revenue growth managers. Bert brings in-depth expertise in trade spend optimization and trade promotion optimization, but as an all-around expert in Revenue Growth Management can connect the dots and leverage his expertise and experience in Category management, Trade & shopper marketing, Customer segmentation, and Value proposition design.

Antonio Marzullo

Executive Manager

NTT Data

Antonio is an executive manager at NTT Data and he has been leading the FMCG Business Consulting practice in Italy since 2022. With a background in Engineering Management and over 11 years of expertise in strategy and advisory, he specializes in the domain of commercial excellence.
His extensive experience encompasses a variety of transformational projects for global leading FMCG companies, focusing in sales domain and covering the end to end process from planning to execution. Passionate about technology and innovation, he consistently seeks to understand how they can shape and unlock new ways of working and their impacts on both people and business.

Matt Johnston

Founder & CEO

EPIC Conjoint

Matt Johnston is a seasoned commercial marketing professional possessing over 20 years Pricing, Product and Segmentation experience with Tier 1 brands in Europe, North America, the MENA region and Southeast Asia.
Matt is founder and CEO of a SaaS market research startup called EPIC Conjoint. Top global brands such as Vodafone Group, Philips, Three, Virgin Media and Whirlpool use EPIC Conjoint’s agile survey platform to optimize profit by predicting customers’ product preferences and willingness-to-pay in near real time.

Andy O'Brien

Commercial Director FMCG & Retail

EPIC Conjoint

Following his masters at Cambridge, Andy took the short trip down to London joining a boutique econometrics consultancy. He followed this with a leadership role in Kantar on M&S and JSainsbury. Andy then jumped client side with sales and category roles in Unilever, innocent, Little Dish before returning to Unilever and most recently with Smartbox Groupe. Andy has managed PPA & innovation projects from conception to execution across ambient, fresh, non food and frozen categories. His experience on all major retail fascias in Europe enables him to take on the task of leading the Retail and FMCG verticals for EPIC and hopefully bringing some valuable insights during the conference.  Andy is a proud father of two children, slave to two dogs and keen sportsman having represented Ireland in rugby on 23 occasions at junior levels. 

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