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EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024
Provisional Program


The Roadmap to RGM Excellence

 

Secure Your Copy of the 2024 Brochure

 

Trainings May 21, 2024

May 21 & 22

TRAININGS:

See the details of the trainings below:

Considering both the Forum and Training? Learn more HERE

Workshops May 22, 2024

WORKSHOPS
More information will be available soon.

Forum - Day 1 May 23, 2024

Session 1:
CATEGORY GROWTH STRATEGIES

INSPIRATIONAL OPENING TALK
The impact of RGM in our organisation

Asif Iqbal Memon - Global Head of Commercial Strategy - Unilever 

Brand vs. Private Label: Pricing and Category Growth Strategies

Ji-Hoon Dierckx - Chairman & CEO - PricingOne 
Marielle Claudon
- Divisional Managing Director Exco Member - McBride
Max Roshchyn
- Global RGM Lead - Kraft Heinz
 

LEADERS INTERACTIVE PANEL DISCUSSION

The Retail ecosystem – A win-win collaboration approach and joint value creation

Moderator: Ji-Hoon Dierckx - Chairman & CEO – PricingOne

Marielle Claudon - Divisional Managing Director Exco Member - McBride    

More speakers TBC

Session 2:
GAIN VOLUME AND ENHANCE CATEGORY/MARKET GROWTH

Leveraging RGM to Drive Retailers' Category Growth

Ebru Dolunay - Senior Manager, Global Net Revenue Management - Unilever

Murat Derindere - Global Revenue Management Director - Unilever

Leveraging PPA & Assortment to find new revenue opportunities

Paul Hanke - Head of Growth - Buynomics 

Product & trade mix management innovation  

The D2C (direct2consumer) success of E-Commerce and its successful implementation 

Session 3:
INTEGRATING AND EXCELLING YOUR RGM AND CATEGORY MANAGEMENT STRATEGY

BOOTCAMPS

BOOTCAMP 1
Creating a strong and effective mix management strategy

BOOTCAMP 2
Market Intelligence as a component of the Revenue Growth Management 

Carina Röllig - Director of Business Development, Big Data team - Vistex

BOOTCAMP 3
Bolster trade promotions for growth effectiveness

BOOTCAMP 4
Portfolio management based on occasions and behavioural science

 

WORKING ROUNDTABLES

Let us take a step-back and work together to create the future of RGM & Category Management by brainstorming great ideas and real examples. All participants are welcome!

  1. Leveraging PPA & Assortment latest strategies to find new revenue opportunities
  2. Effective TPO management to optimise ROI & control trade spend 
  3. Consumer centric pricing models to define a successful RGM price strategy
  4. Behavioural pricing: analysis of current consumer expectations and consumption patterns
  5. Multichannel strategy: sharing tips & real examples to manage your pricing strategy across all channels, the challenges, and the process behind them. MODERATOR: Chris Kennedy-Sloane - Business Consultant – Vendavo 
  6. Change Management – ideas of how to communicate the importance of your RGM and how to integrate your pricing decisions in the company’s value proposition
  7. Data management and RGM insights – How to leverage the full potential of data to deliver AI-driven RGM through easy to use and scalable solutions. MODERATORKantar XTEL Team
  8. Getting the right tooling, analytics, and capabilities - How can we organise ourselves better? MODERATOR: Mariam Ghabrial - Marketing Manager - Marketeers Research
  9. Artificial Intelligence & Machine Learning – share current real examples and the processes
Session 4:
EXECUTING A SUCCESSFUL TPO STRATEGY ALIGNED WITH YOUR RGM STRATEGY

Data foundation and data cleaning – Executing a successful TPO strategy

Adam Holmes - Global Head of Product Strategy - TELUS Consumer Goods

Nail your multichannel pricing strategy

INSPIRATIONAL LEADERS PANEL DISCUSSION
Master RGM and Category Management excellence

Asif Iqbal Memon - Global Head of Commercial Strategy - Unilever

Adam Holmes - Global Head of Product Strategy - TELUS Consumer Goods  

Karoliina Andersen - Global Head of Revenue Growth Management - Upfield 

More speakers TBC

NETWORKING DINNER 

Elevate your networking at our Networking Dinner: An Evening Beyond Business 

 - In partnership with o9 Solutions

Forum - Day 2 May 24, 2024

Session 5:
CREATING A COMPETITIVE ADVANTAGE WITH TECHNOLOGIES SUCH AS AI AND ML

Exploring the Future: Embracing AI in RGM!

Tuomas Penttinen - Head of Net Revenue Management - Arla Foods

The latest advances of predictive analytics and AI

Carst Vaartjes - Co-Founder and Chief Innovation Officer - Visualfabriq

Predictive analytics and AI – Hear a real case study from Mars of its implementation

Wendy Janssen - Global Director and Head of SRM Analytics - Mars Snacking

New tools and technology to automate RGM processes

Mariam Ghabrial - Marketing Manager - Marketeers Research

Sami Ghabrial - CEO - Marketeers Research

 

Session 6:
THE NEXT PHASE OF CATEGORY MANAGEMENT AND RGM TEAMS

Capability building and tooling 

Boyan Nikolov - Managing Director, RGM & Retail - Philip Morris USA

Change Management Excellence

Kaj-Dac Tam - Vice President NRM Strategy - Orkla ASA

RGM Talent and commercial capability development in ever-changing macro dynamics

Ajay Ahuja - Global RGM Analytics Director – Kellanova

Embedding RGM at the centre of your commercial function

Julian Puczyniec - Revenue Growth Management and In Market Execution Director, EMEA - Kimberly Clark

INSPIRATIONAL CLOSING PANEL DISCUSSION
The future of RGM and Category Management Teams

Julian Puczyniec - Revenue Growth Management and In Market Execution Director, EMEA - Kimberly Clark

Alex San Roman - Global RGM Manager – Beam Suntory

More speakers TBC

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