EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024

	TRAINING: RGM Foundations for FMCG/CPG Discover More Trade Promo Optimization Discover More Save money and book your ticket bundle (Training & Forum)

13.00 - 14.00	13.00 - 14.00 WELCOME LUNCH, COFFEE & REGISTRATION
14.00 - 15.00	14.00 - 15.00 WORKSHOP 1 AI Strategies for Empowering Sales: Redefining Baseline Ownership in CPG Carst Vaartjes - Co-Founder and Chief Innovation Officer – Visualfabriq Antonio Marzullo - Executive Manager - NTT Data
15.10 - 16.10	15.10 - 16.10 WORKSHOP 2 Unlock New Product Success with Machine Learning: Market Share Prediction & Assortment Optimization Manu Tyagi - Partner (CPG, Retail) - Infosys Consulting Gaurav Sharma - Senior Industry Principal (CPG, Retail) - Infosys Consulting James Hooton - Head of Commercial, Finance and RGM - Kraft Heinz Ana Margarida Gomes - Head of Commercial, Finance, and RGM - Kraft Heinz
16.10 - 16.25	16.10 - 16.25 COFFEE BREAK& NETWORKING
16.25 - 17.25	16.25 - 17.25 WORKSHOP 3 Avoid the pitfalls of a volume-focused strategy: The balancing act of RGM in 6 steps Piet Surmont - Vice President, Revenue Growth Management - XTEL Caroline Shoushanian - Customer Success Director, Revenue Growth Management - XTEL
17.35 - 18.35	17.35 - 18.35 WORKSHOP 4 Proficiency and capability on the RGM journey Seán Pardon - Customer Success Partner - TELUS Consumer Goods Tom Marriage - Digital Lead, Commercial Planning - Bayer
18.35 - 19.35	18.35 - 19.35 ICEBREAKER NETWORKING DRINKS

7.00 - 7.45	7.00 - 7.45 EXCLUSIVE SESSION Learn to Meditate (for busy professionals. 45 min session) By Sheetal Chavan - Certified Meditation Teacher (Dress code: comfortable clothes. We will sit on chairs for meditation)
8.00 - 8.40	8.00 - 8.40 WELCOME COFFEE & REGISTRATION
8.40 - 9.00	8.40 - 9.00 Welcome by EPP President – Pol Vanaerde - President - EPP Pricing Platform Chairperson Opening Remarks – Ji-Hoon Dierckx - Chairman & CEO - PricingOne

Session 1:	Session 1: CATEGORY GROWTH STRATEGIES
9.00 - 9.30	9.00 - 9.30 INSPIRATIONAL OPENING TALK The impact of RGM in our organisation Asif Iqbal Memon - Global Head of Commercial Strategy - Unilever
9.30 - 10.00	9.30 - 10.00 How RGM can reconcile Private Labels & Brands, to drive Category Growth Ji-Hoon Dierckx - Chairman & CEO - PricingOne Marielle Claudon - Divisional Managing Director Exco Member - McBride Max Roshchyn - Global RGM Lead - Kraft Heinz
10.00 - 10.30	10.00 - 10.30 LEADERS INTERACTIVE PANEL DISCUSSION The Retail ecosystem – A win-win collaboration approach and joint value creation Moderator: Ji-Hoon Dierckx - Chairman & CEO – PricingOne Marielle Claudon - Divisional Managing Director Exco Member - McBride Murat Derindere - Global Revenue Management Director - Unilever Irina Kremleva - Head of Revenue Growth Management, Northern Europe / DACH - PepsiCo Sheetal Chavan - Commercial Pricing Lead - Zalando
10.30 - 11.00	10.30 - 11.00 COFFEE BREAK & NETWORKING

Session 2:	Session 2: GAIN VOLUME AND ENHANCE CATEGORY/MARKET GROWTH
11.00 - 11.30	11.00 - 11.30 Category growth strategies: Placing value at the center of it all Maarten Moreels - Partner – Commercial Strategy & Pricing - Monitor Deloitte Simon Murzeau - Director – Commercial Strategy & Pricing - Monitor Deloitte
11.30 - 12.00	11.30 - 12.00 Accelerating Category Growth via RGM Ebru Dolunay - Senior Manager, Global Net Revenue Management - Unilever Murat Derindere - Global Revenue Management Director - Unilever
12.00 - 12.30	12.00 - 12.30 Creating a hybrid Pricing Center of Excellence Dr. Ingo Reinhardt - Co-Founder and Managing Director - Buynomics Michaël Horn - Chief of Revenue Growth Management - L'Oréal
12.30 - 13.00	12.30 - 13.00 Leveraging consumer surplus to drive competitive advantage Rahul Ubgade - VP, Consumer, Retail and Logistics - Infosys Consulting James Hooton - Head of Commercial, Finance and RGM - Kraft Heinz Ana Margarida Gomes - Head of Commercial, Finance, and RGM - Kraft Heinz
13.00 - 13.40	13.00 - 13.40 LUNCH & NETWORKING

Session 3:

INTEGRATING AND EXCELLING YOUR RGM AND CATEGORY MANAGEMENT STRATEGY

13.40 - 14.40

BOOTCAMPS

13.40 - 14.10

BOOTCAMP 1
Measuring the impact from a new pack size/shape, price change, innovation launch or promotional mechanic requires a survey methodology that tests customer behaviour in the most true to life environment.

Matt Johnston - Founder & CEO - EPIC Conjoint
Andy O'Brien - Commercial Director FMCG & Retail - EPIC Conjoint

BOOTCAMP 2
Market Intelligence as a component of the Revenue Growth Management

Carina Röllig - Director of Business Development, Big Data team - Vistex

Fabrizio Bianchi - Industry Principal for the Consumer Products Industry - Vistex

14.10 - 14.40

BOOTCAMP 3
How the Financial Times optimizes customer growth with innovative promotion strategies

Ricardo Rodrigues - RGM Senior Manager - SKIM

Arthur Hobhouse - Promotions Strategy Manager - Financial Times

BOOTCAMP 4
Avoid the million-dollar mistake CPG manufacturers are about to make as the growth pendulum moves back towards volume

Andrew McKairnes - Head of Solutions and Pre-Sales RGM - XTEL

Ed Bishop - Head of RGM Pre-Sales - XTEL

14.40 - 15.00

COFFEE BREAK & NETWORKING

15.00 - 16.00

WORKING ROUNDTABLES

Let us take a step-back and work together to create the future of RGM & Category Management by brainstorming great ideas and real examples. All participants are welcome!

How could PPA fit into, and help achieve multiple objectives of an integrated RGM strategy? MODERATORS: Saikat Sen - Global RGM Practice Lead - Tiger Analytics and Rahul Jain - Partner, Analytics Consulting - Tiger Analytics
Best practices in connecting RGM with commercial planning. MODERATORS: Adam Ben-Yousef - Global VP RGM - o9 Solutions and James Griffiths - Global RGM Presales Lead - o9 Solutions
Multichannel strategy: sharing tips & real examples to manage your pricing strategy across all channels, the challenges, and the process behind them. MODERATOR: Chris Kennedy-Sloane - Business Consultant – Vendavo
Data management and RGM insights – How to leverage the full potential of data to deliver AI-driven RGM insights. MODERATOR: Alexander Schmitt - Head of Product, Analytics - XTEL
Getting the right tooling, analytics, and capabilities - How can we organise ourselves better? MODERATOR: Mariam Ghabrial - Marketing Manager - Marketeers Research
Artificial Intelligence & Machine Learning. MODERATORS: Cameron Sayce - Sales Development Manager - TELUS Consumer Goods and Giuseppe Musacchio - Head of Pre-Sales, EMEA & APAC - TELUS Consumer Goods
Evolving RGM Playbook for the Online Channel – What are the similarities and differences between online and offline RGM and how Digital Shelf Intelligence can enhance the RGM strategy? MODERATORS: Carina Röllig - Director of Business Development, Big Data team - Vistex and Fabrizio Bianchi - Industry Principal for the Consumer Products Industry - Vistex
From strategy to reality - and back: A closed loop approach to bridge the gap between RGM and perfect store execution. MODERATORS: Antonio Marzullo - Executive Manager - NTT Data and Giuseppe Palmiotto - Executive Manager, Consumer Goods - NTT Data
Effective Promotional Management (TPO, TPM) to Achieve Your Business Objectives - A CPG/FMCG and Retailer Perspective. MODERATORS: Enrique Perez - Managing Consultant - Kuona and Jimmy Harrison - RGM Solutions Manager - Kuona

16.00 - 16.20

COFFEE BREAK & NETWORKING

Session 4:	Session 4: EXECUTING A SUCCESSFUL TPO STRATEGY ALIGNED WITH YOUR RGM STRATEGY
16.20 - 16.50	16.20 - 16.50 Data foundation and data cleaning – Executing a successful TPO strategy Adam Holmes - Global Head of Product Strategy - TELUS Consumer Goods
16.50 - 17.20	16.50 - 17.20 The power of synergic pricing and promotion strategies: A decade of pioneering growth with Spadel Caroline Shoushanian - Customer Success Director, Revenue Growth Management - XTEL Janneke Raats - Senior Category Manager - Spadel
17.20 - 17.50	17.20 - 17.50 INSPIRATIONAL LEADERS PANEL DISCUSSION Master RGM and Category Management excellence Moderator: Alla Dubrovina - Managing Director & Partner - BCG Asif Iqbal Memon - Global Head of Commercial Strategy - Unilever Seán Pardon - Customer Success Partner - TELUS Consumer Goods Karoliina Andersen - Global Head of Revenue Growth Management - Upfield Rahul Jain - Partner, Analytics Consulting - Tiger Analytics
17.50	17.50 Closing remarks of the chairperson – Ji-Hoon Dierckx - Chairman & CEO - PricingOne

19.00	19.00 NETWORKING DINNER Elevate your networking at our Networking Dinner: An Evening Beyond Business - In partnership with o9 Solutions -

8.50 - 9.00	8.50 - 9.00 Chairperson Opening Remarks – Ji-Hoon Dierckx - Chairman & CEO - PricingOne

Session 5:	Session 5: CREATING A COMPETITIVE ADVANTAGE WITH TECHNOLOGIES SUCH AS AI AND ML
9.00 - 9.30	9.00 - 9.30 Creating a competitive advantage in managing promotions with AI Jean-Sébastien Verwaerde - Managing Director & Partner - BCG Clément Schaff - Partner - BCG
9.30 - 10.00	9.30 - 10.00 The latest advances of predictive analytics and AI Carst Vaartjes - Co-Founder and Chief Innovation Officer - Visualfabriq
10.00 - 10.30	10.00 - 10.30 Predictive analytics and AI – Hear a real case study from Mars of its implementation Wendy Janssen - Global Director and Head of SRM Analytics - Mars Snacking
10.30 - 11.00	10.30 - 11.00 New tools and technology to automate RGM processes Mariam Ghabrial - Marketing Manager - Marketeers Research Sami Ghabrial - CEO - Marketeers Research
11.00 - 11.30	11.00 - 11.30 COFFEE BREAK & NETWORKING
11.30 - 12.00	11.30 - 12.00 Exploring the Future: Embracing AI in RGM! Tuomas Penttinen - Head of Net Revenue Management - Arla Foods

Session 6:	Session 6: THE NEXT PHASE OF CATEGORY MANAGEMENT AND RGM TEAMS
12.00 -12.30	12.00 -12.30 Change Management Excellence Kaj-Dac Tam - Vice President NRM Strategy - Orkla ASA
12.30 - 13.00	12.30 - 13.00 Category Management & RGM: Capability building and tooling Boyan Nikolov - Managing Director, RGM & Retail - Philip Morris USA Kristen J Freiburger - Director of Brand Value and Revenue Growth Management - Philip Morris USA
13.00 - 14.00	13.00 - 14.00 LUNCH & NETWORKING
14.00 - 14.30	14.00 - 14.30 Embedding RGM at the centre of your commercial function Julian Puczyniec - Revenue Growth Management and In Market Execution Director, EMEA - Kimberly Clark
14.30 - 15.00	14.30 - 15.00 RGM Talent and commercial capability development in ever-changing macro dynamics Ajay Ahuja - Global RGM Analytics Director – Kellanova Michal Misiewicz - RGM Transformation Lead for Europe - Kellanova
15.00 - 15.30	15.00 - 15.30 INSPIRATIONAL CLOSING PANEL DISCUSSION The future of RGM and Category Management Teams Moderator: Wendy Janssen - Global Director and Head of SRM Analytics - Mars Snacking Julian Puczyniec - Revenue Growth Management and In Market Execution Director, EMEA - Kimberly Clark Ajay Ahuja - Global RGM Analytics Director - Kellanova Irina Kremleva - Head of Revenue Growth Management, Northern Europe / DACH - PepsiCo Gerald Schreiber - Former Director Regional RGM, Global Pricing and Global Clearance - Reckitt
15.30	15.30 Closing remarks by the President of EPP – Pol Vanaerde - President - EPP Pricing Platform Closing remarks of the chairperson – Ji-Hoon Dierckx - Chairman & CEO - PricingOne
16.00	16.00 End of the event

Program

EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024
Provisional Program

The Roadmap to RGM Excellence

Trainings 21 May 2024
May 21 & 22

Workshops 22 May 2024

Forum - Day 1 23 May 2024

NETWORKING DINNER

Forum - Day 2 24 May 2024

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EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024 Provisional Program The Roadmap to RGM Excellence