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EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024
Provisional Program


The Roadmap to RGM Excellence

 

View More Detailed Program Here

 

Trainings 21 May 2024

May 21 & 22

TRAINING:

RGM Foundations for FMCG/CPG   Discover More

Trade Promo Optimization   Discover More   

Save money and book your ticket bundle (Training & Forum)

Workshops 22 May 2024

WORKSHOP 1
AI Strategies for Empowering Sales: Redefining Baseline Ownership in CPG

Carst Vaartjes - Co-Founder and Chief Innovation Officer – Visualfabriq
Antonio Marzullo
- Executive Manager - NTT Data

WORKSHOP 2

Unlock New Product Success with Machine Learning: Market Share Prediction & Assortment Optimization

Manu Tyagi - Partner (CPG, Retail) - Infosys Consulting
Gaurav Sharma
- Senior Industry Principal (CPG, Retail) - Infosys Consulting

COFFEE BREAK& NETWORKING

WORKSHOP 3

Avoid the pitfalls of a volume-focused strategy: The balancing act of RGM in 6 steps

Piet Surmont - Vice President, Revenue Growth Management - Kantar XTEL
Caroline Shoushanian
 - Customer Success Director, Revenue Growth Management - Kantar XTEL

 

WORKSHOP 4

Proficiency and capability on the RGM journey

Seán Pardon - Customer Success Partner - TELUS Consumer Goods
Tom Marriage
- Digital Lead, Commercial Planning - Bayer

ICEBREAKER NETWORKING DRINKS

Forum - Day 1 23 May 2024

Session 1:
CATEGORY GROWTH STRATEGIES

INSPIRATIONAL OPENING TALK
The impact of RGM in our organisation

Asif Iqbal Memon - Global Head of Commercial Strategy - Unilever 

How RGM can reconcile Private Labels & Brands, to drive Category Growth

Ji-Hoon Dierckx - Chairman & CEO - PricingOne 
Marielle Claudon
- Divisional Managing Director Exco Member - McBride
Max Roshchyn
- Global RGM Lead - Kraft Heinz
 

LEADERS INTERACTIVE PANEL DISCUSSION

The Retail ecosystem – A win-win collaboration approach and joint value creation

Moderator: Ji-Hoon Dierckx - Chairman & CEO – PricingOne

Marielle Claudon - Divisional Managing Director Exco Member - McBride

Murat Derindere - Global Revenue Management Director - Unilever

Irina Kremleva - Head of Revenue Growth Management, Northern Europe / DACH - PepsiCo 

Session 2:
GAIN VOLUME AND ENHANCE CATEGORY/MARKET GROWTH

Leveraging RGM to Drive Retailers' Category Growth

Ebru Dolunay - Senior Manager, Global Net Revenue Management - Unilever

Murat Derindere - Global Revenue Management Director - Unilever

Leveraging PPA & Assortment to find new revenue opportunities

Paul Hanke - Head of Growth - Buynomics 

 

Leveraging consumer surplus to drive competitive advantage

Rahul Ubgade - VP, Consumer, Retail and Logistics - Infosys Consulting

Category growth strategies: Placing value at the center of it all

Maarten Moreels - Partner – Commercial Strategy & Pricing - Monitor Deloitte 
Simon Murzeau
- Director – Commercial Strategy & Pricing - Monitor Deloitte

Session 3:
INTEGRATING AND EXCELLING YOUR RGM AND CATEGORY MANAGEMENT STRATEGY

BOOTCAMPS

BOOTCAMP 1
Measuring the impact from a new pack size/shape, price change, innovation launch or promotional mechanic requires a survey methodology that tests customer behaviour in the most true to life environment.

Matt Johnston - Founder & CEO - EPIC Conjoint
Andy O'Brien
- Commercial Director FMCG & Retail - EPIC Conjoint 

BOOTCAMP 2
Market Intelligence as a component of the Revenue Growth Management 

Carina Röllig - Director of Business Development, Big Data team - Vistex

Fabrizio Bianchi - Industry Principal for the Consumer Products Industry - Vistex

BOOTCAMP 3
How the Financial Times optimizes customer growth with innovative promotion strategies

Ricardo Rodrigues - RGM Senior Manager - SKIM

Arthur Hobhouse - Promotions Strategy Manager - Financial Times

BOOTCAMP 4
Avoid the million-dollar mistake CPG manufacturers are about to make as the growth pendulum moves back towards volume 

Andrew McKairnes - Head of Solutions and Pre-Sales RGM - Kantar XTEL

Ed Bishop - Head of RGM Pre-Sales - Kantar XTEL

 

WORKING ROUNDTABLES

Let us take a step-back and work together to create the future of RGM & Category Management by brainstorming great ideas and real examples. All participants are welcome!

  1. How could PPA fit into, and help achieve multiple objectives of an integrated RGM strategy? MODERATORSSanthanakrishnan R - Vice President, Analytics Consulting - Tiger Analytics and Rahul Jain - Partner, Analytics Consulting - Tiger Analytics
  2. Effective TPO management to optimise ROI & control trade spend 
  3. Best practices in connecting RGM with commercial planning. MODERATORS: Adam Ben-Yousef - Global VP RGM - o9 Solutions and James Griffiths - Global RGM Presales Lead - o9 Solutions
  4. Multichannel strategy: sharing tips & real examples to manage your pricing strategy across all channels, the challenges, and the process behind them. MODERATOR: Chris Kennedy-Sloane - Business Consultant – Vendavo 
  5. Change Management – ideas of how to communicate the importance of your RGM and how to integrate your pricing decisions in the company’s value proposition
  6. Data management and RGM insights – How to leverage the full potential of data to deliver AI-driven RGM insights. MODERATORAlexander Schmitt - Head of Product, Analytics - Kantar XTEL
  7. Getting the right tooling, analytics, and capabilities - How can we organise ourselves better? MODERATOR: Mariam Ghabrial - Marketing Manager - Marketeers Research
  8. Artificial Intelligence & Machine Learning. MODERATORS: Cameron Sayce - Sales Development Manager - TELUS Consumer Goods and Giuseppe Musacchio - Head of Pre-Sales, EMEA & APAC - TELUS Consumer Goods
  9. Evolving RGM Playbook for the Online Channel – What are the similarities and differences between online and offline RGM and how Digital Shelf Intelligence can enhance the RGM strategy? MODERATORS: Carina Röllig - Director of Business Development, Big Data team - Vistex and Fabrizio Bianchi - Industry Principal for the Consumer Products Industry - Vistex
Session 4:
EXECUTING A SUCCESSFUL TPO STRATEGY ALIGNED WITH YOUR RGM STRATEGY

Data foundation and data cleaning – Executing a successful TPO strategy

Adam Holmes - Global Head of Product Strategy - TELUS Consumer Goods

Maximize value generation with optimized promotional strategies

Caroline Shoushanian - Customer Success Director, Revenue Growth Management - Kantar XTEL

INSPIRATIONAL LEADERS PANEL DISCUSSION
Master RGM and Category Management excellence

Moderator: Alla Dubrovina - Managing Director & Partner - BCG

Asif Iqbal Memon - Global Head of Commercial Strategy - Unilever

Adam Holmes - Global Head of Product Strategy - TELUS Consumer Goods  

Karoliina Andersen - Global Head of Revenue Growth Management - Upfield 

Santhanakrishnan R - Vice President, Analytics Consulting - Tiger Analytics

NETWORKING DINNER 

Elevate your networking at our Networking Dinner: An Evening Beyond Business 

 - In partnership with o9 Solutions

Forum - Day 2 24 May 2024

Session 5:
CREATING A COMPETITIVE ADVANTAGE WITH TECHNOLOGIES SUCH AS AI AND ML

Exploring the Future: Embracing AI in RGM!

Tuomas Penttinen - Head of Net Revenue Management - Arla Foods

The latest advances of predictive analytics and AI

Carst Vaartjes - Co-Founder and Chief Innovation Officer - Visualfabriq

Predictive analytics and AI – Hear a real case study from Mars of its implementation

Wendy Janssen - Global Director and Head of SRM Analytics - Mars Snacking

New tools and technology to automate RGM processes

Mariam Ghabrial - Marketing Manager - Marketeers Research

Sami Ghabrial - CEO - Marketeers Research

Creating a competitive advantage in managing promotions with AI

Jean-Sébastien Verwaerde - Managing Director & Partner - BCG
Clément Schaff
- Partner - BCG 

Session 6:
THE NEXT PHASE OF CATEGORY MANAGEMENT AND RGM TEAMS

Capability building and tooling 

Boyan Nikolov - Managing Director, RGM & Retail - Philip Morris USA
Kristen J Freiburger
- Director of Brand Value and Revenue Growth Management - Philip Morris USA

Change Management Excellence

Kaj-Dac Tam - Vice President NRM Strategy - Orkla ASA

RGM Talent and commercial capability development in ever-changing macro dynamics

Ajay Ahuja - Global RGM Analytics Director – Kellanova

Michal Misiewicz - RGM Transformation Lead for Europe - Kellanova

Embedding RGM at the centre of your commercial function

Julian Puczyniec - Revenue Growth Management and In Market Execution Director, EMEA - Kimberly Clark

Global pricing target governance: A basic RGM competence, that leads into visibility of risks and opportunities

Gerald Schreiber - Former Director Regional RGM, Global Pricing and Global Clearance - Reckitt

INSPIRATIONAL CLOSING PANEL DISCUSSION
The future of RGM and Category Management Teams

Moderator: Wendy Janssen - Global Director and Head of SRM Analytics - Mars Snacking

Julian Puczyniec - Revenue Growth Management and In Market Execution Director, EMEA - Kimberly Clark

Alex San Roman - Global RGM Manager – Beam Suntory

Irina Kremleva - Head of Revenue Growth Management, Northern Europe / DACH - PepsiCo

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