GENERATIVE AI FOR REVENUE GROWTH MANAGEMENT (RGM) 

Making an effective RGM strategy is crucial for organisations to drive profitability and sustainable growth. However, Revenue Growth Management (RGM) is known as a complex interplay of pricing, promotions, assortment, trade spend, and channel mix strategy. Traditional tools for managing these levers often fall short, which means RGM teams are exploring the option to use Generative AI (GenAI) and ChatGPT-powered solutions in their RGM strategies.

Explore this comprehensive whitepaper from our partner Buynomics, to discover the technology behind GenAI and explain how LLM models can be applied to a central RGM challenge:  predicting how your sales, revenue, and profits change when presenting a new and different offer to shoppers.

Find out how AI-driven strategies redefine RGM, ensuring data-driven, customer-centric decisions that enhance your net revenues and profit margins. 

*By downloading this piece of content, you consent to us sharing your details with Buynomics, the creator of this whitepaper.*

ON-DEMAND WEBINAR: CAN FUTURE TRADE PROMOTION PREDICTED OUTCOMES BECOME MORE PRECISE AND PERSONALIZED?

Explore AI & Machine Learning's impact on Trade Optimization Modeling in this webinar from our partner Vistex. Discover how AI helps CPG leaders in predicting product ranges, optimizing prices, tailoring deals, monitoring merchandising, and forecasting new product sales. Learn about AI's benefits in promotion planning for trade efficiency and supply chain optimization. Gain insights into leveraging diverse data points to empower informed decision-making and stay competitive. Watch this webinar to revolutionize your consumer product data science approach with AI, for the most effective promotions.

ON-DEMAND WEBINAR: PRICING GOVERNANCE AND RISK EXPOSURE MANAGEMENT

Are you struggling with the process of outlining pricing strategies for consumer products?
Pricing strategies for the Consumer Products industry have become increasingly complex due to evolving price elasticity, retailers' centralization of negotiations, shifting consumer preferences towards private labels and the rise of online marketplaces.

Watch this on-demand webinar from our partner Vistex to discover strategies for setting the right prices in dynamic markets and gain insights from companies that successfully navigated pricing challenges. 

HOW AI CAN HELP CPG COMPANIES UNLOCK REAL VALUE THROUGH IN-STORE TRADE PROMOTIONS

The battleground for capturing the attention of wholesalers, retailers, and consumers continues to heat up for Consumer Packaged Goods (CPG) companies. 
On one hand, in-store trade promotions remain a key priority for CPGs, contributing to a significant portion of yearly revenue but often yielding inconsistent results. On the other hand, modern AI-driven data analytics tools are undergoing massive evolution, opening up numerous new possibilities. 
Download this article from our partner Tiger Analytics to discover how employing AI and data analytics, companies can gain valuable insights into consumer behaviour, enabling more effective and personalised promotional strategies resulting in a higher conversion rate and ROI.

QUALITY BRAND GROWTH IN THE AGE OF DISRUPTION

Today many organisations struggle to realise the full benefits of digital-age brand-building capabilities at a global scale despite having more data than ever before.

We invite you to read this thought-provoking whitepaper developed by our partner o9 Solutions (in conjunction with IPA) to explore a holistic approach to topline growth management, breaking down barriers between commercial functions. Gain strategic insights and data integration for a comprehensive understanding of the short and long-term financial impact of crucial commercial decisions.

NEXT-GEN RGM: HOW CPG COMPANIES CAN USE AI-LED RGM TO FUND FUTURE INNOVATION

In times of inflation and rapidly shifting consumer behavior, even the most seasoned data analysts are at risk of making the wrong pricing decisions. While most CPG leaders utilize some degree of Revenue Growth Management, often fall short in obtaining detailed insights for precise pricing strategies optimized for markets and channels. 
To navigate all these dynamic challenges, it’s crucial to transition from traditional RGM processes to advanced AI-led tools. 

Download this article developed by our partner Infosys, to unlock key insights on leveraging AI to gain a significant competitive advantage, win customer mindshare and scale decision-making for profit-driven success. 

THE EVOLUTION OF PRICING: FROM SIMPLISTIC TO SIMPLE

Pricing is one of the critical levers of every company’s financial success. However, most of today’s pricing tools are fundamentally inadequate for dealing with the complexities of differentiated price changes in a portfolio and assessing the interdependencies between different products.
This whitepaper “The Evolution of Pricing: From Simplistic to Simple”, from our partner Buynomics, provides an in-depth analysis of the shortcomings of current pricing methods and how Virtual Customer technology can help your business overcome them.
Take advantage of the opportunity to revolutionize your pricing strategy and take your business to the next level. 

PRESENTATION: HOW PRICING AND RGM CAN HELP MITIGATE SHORT-TERM CHALLENGES AND BUILD THE FUTURE

This thought-provoking presentation, from Nuno Alexandre, Customer Strategy & Planning Global Director at Unilever delves into optimizing your portfolio by adding value through new strategies, different packaging, and new offers. It also emphasizes the focus on long-term planning to ensure a diverse portfolio across all levers.

KEYNOTE VIDEO: DEPLOYING AN AI-ENHANCED PROMO TOOL IN A VUCA WORLD

Explore this eye-opening keynote recording featuring Chi Wai Tang, Global NRM Director, Next Generation Transformation at PepsiCo from the 3rd EPP GLOBAL FMCG/CPG Pricing & Revenue Growth Management Forum 2023. Chi Wai Tang shares valuable insights on the importance of AI in promotional planning, balancing global and local needs, VUCA considerations in sell-out strategies, and reflecting on lessons as pioneers in the field.

THE HISTORY AND FUTURE OF REVENUE GROWTH MANAGEMENT

The CPG industry is facing tough times with various disruptive factors such as inflation, regulatory changes, exogenous shocks, and shift in customer behavior.  This whitepaper explores the history, current impact, and the potential trends for the future of revenue growth management.                                                                                                                                                                                                                                                                                                                                                                           

THE REVENUE MANAGER OF TOMORROW

Revenue managers aim to understand customer needs, optimize products and pricing, and maximize revenue in the consumer goods industry. However, they face challenges from changing market conditions and increased competition. 
This whitepaper explains how machine learning can help revenue managers effectively handle these complexities while reducing risk and costs.

NEED ADVICE ON FIGHTING INFLATION? ASK YOUR CUSTOMERS!

The impact of inflation is causing concerns for CEOs around the world with 82% facing upward price pressure. In today’s volatile environment of persistently high inflation, no teams can make wise decisions on price changes, pricing power assessments, or portfolio realignments without having the best possible basis of information.
This paper gives you the answers to identify and resolve the bottlenecks to help make successful pricing decisions.  

THE FUTURE OF CONSUMER GOODS PRICING

The consumer goods industry has grown rapidly but faces challenges like supply chain pressure, inflation, pricing competition, and COVID-19 impact. Opportunities for growth exist with online marketplaces and customer-focused innovation. Flintfox and Microsoft, with research from Forrester, have created this guide to avoid pricing pitfalls.

EVER FEEL LIKE YOU ARE FLYING BLIND?

Trade efficiency requires insight, automation, agility, and most importantly, visibility. Relying on spreadsheets and intuition is no longer effective. 
Find out how delivering more profitable trade spend decisions and achieving S&OP with greater consistency is possible with the right technology and tools.
 

FORUM PRESENTATION: BUILDING APRICING ANALYTICS DIGITAL SOLUTION

Building a pricing analytics digital solution requires a user-centric approach.
This presentation covers the key elements of building and driving adoption of a user-centric pricing analytics digital solution. It emphasizes the importance of a flexible platform, top-notch data scientists, and user engagement to ensure success. By involving key stakeholders early and providing training and support, organizations can create a culture of data-driven decision-making and achieve better outcomes.

FORUM PRESENTATION: REVENUE TRANSFORMATION - IS YOUR COMPANY MOVING TO ECOMMERCE?

This presentation is designed to help companies navigate the complex process of moving toward eCommerce. You will learn from experts sharing case studies, and successfully executed eCommerce strategies, you will gain insights into the key aspects and strategic elements of eCommerce, and understand how to apply these learnings to your organization to drive revenue growth.

FORUM PRESENTATION: INNOVATION PRICING & PORTFOLIO OPTIMIZATION

This presentation covers key strategies for pricing new products and innovations, including the process and structure for pricing. You will learn how to develop a product strategy that maximizes revenue growth through effective price setting and portfolio management. You will also learn how to differentiate between products and price new products effectively and you will gain valuable insights to make strategic decisions that will drive success for your business. 

WEBINAR - HOLISTIC PRICING IN CPG: HOW TO NEGOTIATE BETTER AND CLOSE STRONGER DEALS

The current turbulence in the market forces organizations to take a critical look at their business. What’s the best way to remain profitable? Increase prices – again -, drastically adapt contractual trade spend or adapt promotional strategies?  Holistic Pricing is a practice that takes in all these options and helps you figure out the way forward for your organization. 

Watch a video recording of this webinar with Danielle van der Ende, Product Marketing Director from Visualfabriq, which explores Holistic Pricing in CPG. You will learn which are the benefits of fact-based negotiations and how it boosts trade relations between CPG and retailers, what your organization needs to implement real holistic pricing, and how to negotiate better and close stronger deals. 

4-MINUTE READ ARTICLE: EMBEDDING REVENUE GROWTH MANAGEMENT IN THE YEAR AFTER HYPERINFLATION

This article walks through the questions recommended that CPGs reflect upon, as they consider the business performance in the last 12 months when the average inflation rate has been between 10% and 15% for most countries across the globe, making it the highest it’s been since the early 1980’s. The importance to correctly analyse and understand what has worked well, and what not so well, in order to implement corrective actions that can recoup any loss and ensure that pricing, trade spend, and promo plans are all set right in 2023. 

WEBINAR - GROW REVENUE, NOT COSTS: RGM LESSONS FROM KRAFT HEINZ

RGM is a key strategic approach that can help brands optimize revenue growth and remain competitive in an increasingly volatile market. From managing pricing promotion, and developing targeted promotions, to optimizing product placement and boosting traceability, RGM tools offer brands a suite of possibilities. However, it takes strategic effort to develop the skills and capabilities needed to put these tools to work. 

In this edited webinar transcript Kraft Heinz’ global RGM lead, Maksym Roshchyn, Rahul Ubgade, AVP, consumer, retail & logistics, Infosys and Samad Masood, content strategy lead, Infosys Knowledge Institute touch on everything from the skills needed to be an effective RGM leader to the impacts that new technologies – including ChatGPT– might have on this area. Watch this webinar to learn how leading brands are leveling up their RGM capabilities.