EPP Life Sciences
Pricing Forum 2026
BUILT FOR UNCERTAINTY. BUILT BY PRACTITIONERS.
- Zurich, Switzerland
- October 27 - 29
Trusted by
The pricing rules are being rewritten.
MFN is forcing a fundamental rethink of global price architectures. HTA reform is reshaping how value is assessed and rewarded across Europe. AI is transforming tendering and commercial decision-making.
The EPP Life Sciences Pricing Forum brings senior Pricing, Market Access and Commercial leaders together to understand what these shifts mean in practice — and how organisations are responding.
Practitioner-led, discussion-driven and built around the real challenges facing pharma and MedTech leaders today.
Why this is one of the most important Life Sciences Pricing conversations of 2026
Move beyond the headlines and understand how pricing and market access leaders are responding to a rapidly changing environment.
Understand what is changing
See how leading Life Sciences companies are responding to evolving MFN policies, international reference pricing pressure and changing market access dynamics.
Explore practical approaches
Examine real approaches to launch sequencing, pricing strategy, tendering and commercial decision-making through case studies and peer-led discussions.
Benchmark your thinking
Compare priorities and approaches with senior Pricing and Market Access leaders confronting many of the same commercial and regulatory challenges.
Take part in the conversation
Join candid discussions, interactive roundtables and practitioner-led sessions designed for open exchange rather than passive listening.
Gain direct insight
Understand the priorities, challenges and strategies shaping the future of Life Sciences Pricing and Market Access directly from leaders working in the field.
Build valuable connections
Connect with senior leaders across Pharma and MedTech in an environment deliberately designed for meaningful peer interaction.
2026 Speakers
Yvette Venable
Global Market Acccess Payer Partnerships and Policy
AstraZeneca
Agenda at a Glance
Workshops, May 14 (1 - 6 pm)
Key sessions:
- Innovative Workshops
- Icebreaker Networking Drink
Day 1, May 15 (Forum: 9 am - 6 pm)
Key sessions:
- Strategy: Mastering RGM for Long-Term Revenue Growth and Commercial Excellence
- Process: Integrating, Streamlining and Optimising RGM Execution
- People: Developing RGM Teams for the Future
- Networking Dinner
Day 2, May 16 (9 am - 3:30 pm)
Key sessions:
- Technology & Data Management: Leveraging AI & Tech to Accelerate Growth
- Innovative Tech Showcase
- Working Roundtables
6 reasons why you should attend this event
You will gain in-depth knowledge of effective Pricing and Market Access strategies, including actionable insights through hands-on workshops, presentations, roundtables., bootcamps, and tech demos.
Join Us for an Exclusive Networking Dinner!
After an inspiring day at the EPP Life Sciences Pricing Forum 2026, join fellow leaders at the iconic venue in Zurich.
This exclusive networking dinner provides a prime setting to connect with top professionals, exchange ideas, and spark collaborations. Whether you want to expand your network, explore opportunities, or share expertise, this event offers an ideal atmosphere to do so.
What’s in it for you?
- Engage in valuable conversations with industry leaders in a relaxed, elegant setting.
- Enjoy a unique, memorable evening that goes beyond the conference room.
- Forge new partnerships and strengthen existing contacts.
Trainings
Kickstart your learning with our featured training programs, taking place just before the EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2025!
Unlock your potential with our exclusive Combo Pass (Training + Forum). Start with expert-led training, then dive into a networking-rich conference to expand your knowledge and connections.
This powerful combination delivers actionable strategies to fuel your success in Revenue Growth Management.
Trade Promotion Optimization (TPO) Masterclass
Lead impactful TPO projects and optimize your promotional strategies. Key areas of focus include:
- Building and executing TPO projects to enhance trade promotions.
- Developing and applying TPO algorithms for real-world scenarios.
- Mastering ROI calculations to evaluate promotional effectiveness.
- Gaining insights to improve trade investment strategies.
Find out more details HERE
Revenue Growth Management (RGM) Foundations
Master the key elements of RGM to drive sustainable growth. Key areas of focus include:
- Mastering the 5 RGM levers: Pricing, PPA, Mix, Promotion, and Trade Investment.
- Optimizing product portfolio, channels, and NPD launch effectiveness.
- Building an actionable RGM plan and strategic roadmap for growth.
- Developing a holistic approach for long-term profitability.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.
Attended by the most innovative pricing decision makers from
We work with top-tier Pricing and Market Access executives to assist them in solving critical challenges
and developing innovative pricing solutions and strategies
Testimonials
Leandro Gandos Brito
Global Director Strategic Pricing – Sonova
An outstanding event that sparked lively discussions and fostered great networking opportunities with industry leaders and pricing experts in the Life Sciences field!
Andrea Mantovani
VP and Partner Global Pharma – Alira Health
The diversity of speakers and the depth of their expertise provided comprehensive insights and fostered dynamic discussions that were both informative and thought-provoking.
Olivier Vogt
Tenders & Pricing Manager – Bavarian Nordic AG
Great opportunity to get the pulse on trends in pricing, tendering, and much more. This multifaceted conference offers perspectives from the various stakeholders in pharma which I found very insightful. Looking forward to the next event.
Partners
PLATINUM PARTNERS
GOLD PARTNERS
SILVER PARTNERS
Meet the team
Be part of the Life Sciences Pricing Forum 2026
Join us in Zurich, October 27 – 29