Speakers

Rafal Janaczek serves as EMEA Strategic Pricing Director at Tenneco, bringing 15 years of transformative pricing leadership across the energy and automotive industries. A visionary yet pragmatic pricing strategist, Rafal has spearheaded successful pricing initiatives across Europe, the US, and global markets.

Prior to joining Tenneco, Rafal led BP’s Global Gross To Net function where he developed best-in-class trade spend management frameworks and served as an internal strategic pricing consultant. As BP’s Global Strategic Pricing Manager, he reinvented the pricing function to operate as an internal consulting group, launched innovative digital competitive intelligence tools, and established a pricing community of practice connecting practitioners with external experts.

Known for taking teams beyond established comfort zones to discover new possibilities, Rafal combines cross-functional expertise with a solution-oriented approach to pricing transformation. His background spans sales, business development, operations, and digital innovation, making him a courageous change agent in the evolving manufacturing pricing landscape.

David Lagerholm is Pricing Manager at Electrolux Group, responsible for pricing strategy across spare parts sales in Europe and Asia-Pacific (150-250 MEUR annually), where he leads the transformation from manual methods to data-driven approaches. Through his consultancy, Lagerholm Consulting AB, he specialises in bridging the gap between high-level business strategy and deep technical execution, building analytical tools (using Power BI, Python, SQL) and processes that have identified 10−15 MEUR in potential value. With experience spanning defense (Saab) and retail (Coop Sverige), David’s expertise lies in designing the right data-driven solutions and managing their implementation to solve complex challenges and drive lasting organizational change.

With nearly 24 years of leadership experience at SKF Group, Diogo serves as Iberic Region Sales Head for Spain & Portugal.  A proven turnaround specialist, Diogo has consistently transformed underperforming businesses into profitable growth engines across global markets.

His expertise spans executive leadership, strategic business planning, and P&L management, with a particular focus on digital transformation and organizational development. Beyond his corporate role, Diogo shares his knowledge as a guest lecturer at leading Portuguese institutions including IPAM and ISEL, teaching global marketing strategies and advanced business planning.

Erick van de Kraats is Pricing Manager for Plant-Based Solutions at Royal Agrifirm Group, where he drives financial performance through data-driven pricing strategies. With a relentless focus on continuous improvement, Erick has built his career on understanding the “why” behind pricing challenges and optimizing processes to unlock revenue potential.

Before joining Royal Agrifirm Group in 2022, Erick spent over six years at Marel, where he rose to Team Lead for Operational Spare Parts Pricing. During his tenure, he transformed global spare parts pricing processes, led pricing optimization across product groups, managed stakeholder relationships across multiple regions, and implemented sophisticated pricing analytics for profitability and KPI evaluation. His work spanned transfer pricing, intercompany pricing, and SAP master data management—building the infrastructure for scalable global pricing excellence.

Alejandro Silva is Commercial Office Manager for SKF Group’s Industrial Market across South Europe, Turkey, and the Middle East, with regional sales leadership for Iberia. With over 23 years of experience managing high-performance teams, Alejandro specializes in developing commercial strategies that drive sustainable growth in complex industrial markets.

A passionate advocate for realistic and successful pricing policies, Alejandro has built his career on the foundation of strong commercial fundamentals—from deploying and managing CRM systems effectively within real-world organizations to establishing stable, long-term contractual relationships with industrial distributors and direct customers. His expertise spans both channel management and direct sales, giving him a comprehensive view of industrial market dynamics.

Rodrigo Ramis Lemes is a seasoned Pricing Manager with over 13 years of experience driving strategic pricing transformations and revenue growth across global industries. At Worldline Global, he leverages his deep expertise to optimize complex pricing portfolios and deliver data-driven solutions that generate measurable business impact.

With specialized knowledge spanning spare parts, aftermarket services, and financial services pricing, Rodrigo has built a proven track record of managing large-scale portfolios and implementing strategic pricing initiatives that drive profitability. His ability to translate pricing theory into practical, executable strategies has made him a trusted advisor in navigating the complexities of multi-industry pricing challenges.

David Bachofer is a curious-minded family man and self-driven entrepreneur with a passion for making a positive impact through data-driven decision-making. As Pricing Manager at Burckhardt Compression since 2017, he leads international pricing strategies and interdisciplinary collaboration across the organization.

With a proven track record spanning sales, pricing, and engineering, David brings extensive experience leading cross-functional and international teams. Prior to his current role, he served as Sales Manager at SMS Concast and Design Engineer at Alstom Power, giving him a unique technical foundation that informs his commercial expertise.

Andrea Merati is a Senior Solutions Consultant at Syncron, where he helps prospects and existing customers unlock their service business potential and transition to innovative aftermarket models. With expertise spanning pricing strategy, value selling, and digital transformation, Andrea brings a unique blend of technical and commercial acumen to spare parts and aftermarket excellence.

Over his 4+ year tenure at Syncron, Andrea has served as Regional Pricing Consultant, specializing in helping organizations optimize their spare parts pricing strategies through advanced analytics and SaaS solutions. His career spans diverse industries including industrial automation, marine, chemicals, and automotive, with previous leadership roles at Wärtsilä, Honeywell Process Solutions, Schneider Electric and Siemens.