Mastering Spare Parts
& Aftermarket
Pricing Excellence
- Ferrari Maranello Museum, Maranello
- October 14 – 15
Mark your calendar: the 2026 Edition returns to Milan on June 17–18
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Transform Your Spare Parts from Cost Center to Profit Engine –
At the iconic Ferrari Museum
Join pricing leaders from across industries as we unlock the untapped revenue potential hiding in your spare parts and aftermarket operations.
The Spare Parts Revenue Revolution is Here – And You Can’t Afford to Miss It
The aftermarket has exploded into a $2.5 trillion goldmine. While equipment margins shrink, aftermarket services deliver 25% EBIT margins vs 10% for new equipment. AI breakthroughs now make intelligent pricing across 50,000+ SKUs possible for the first time. Companies mastering this shift are capturing millions in untapped revenue – This is your chance to join the only event giving the blueprint to pricing success.
Why EPP IMPACT Spare Parts is the Premier Aftermarket Event
Game-Changing Intelligence
Move beyond outdated pricing models with cutting-edge AI strategies that transform spare parts into profit engines. Real solutions from industry leaders who've cracked the code.
Unforgettable Ferrari Museum Experience
Network inside legendary supercars, test your skills on F1 simulators, and enjoy exclusive museum access. This isn't just another conference – it's an immersive experience!
High-Impact Learning Format
Experience rapid-fire keynotes, intensive round tables, and collaborative problem-solving sessions designed to deliver actionable insights you'll implement immediately.
Strategic Connections That Matter
Connect with spare parts pricing leaders facing your exact challenges. From intimate cocktail discussions to the exclusive Gala Dinner, every networking moment is designed to forge partnerships that drive real business results.
2025 SPEAKERS
Rafal Janaczek
EMEA Strategic Pricing Director
Tenneco
Rafal Janaczek serves as EMEA Strategic Pricing Director at Tenneco, bringing 15 years of transformative pricing leadership across the energy and automotive industries. A visionary yet pragmatic pricing strategist, Rafal has spearheaded successful pricing initiatives across Europe, the US, and global markets.
Prior to joining Tenneco, Rafal led BP’s Global Gross To Net function where he developed best-in-class trade spend management frameworks and served as an internal strategic pricing consultant. As BP’s Global Strategic Pricing Manager, he reinvented the pricing function to operate as an internal consulting group, launched innovative digital competitive intelligence tools, and established a pricing community of practice connecting practitioners with external experts.
Known for taking teams beyond established comfort zones to discover new possibilities, Rafal combines cross-functional expertise with a solution-oriented approach to pricing transformation. His background spans sales, business development, operations, and digital innovation, making him a courageous change agent in the evolving manufacturing pricing landscape.
Ibrahim Lazouane
Pricing Manager
Mercedes-Benz
Ibrahim Lazouane has Moroccan origins, so business and negotiation are in his veins. He studied in Germany and Mexico, earning a double degree in General Business and International Marketing. During his studies, he worked in pricing for spare parts for passenger cars at the headquarters of Mercedes-Benz AG. After finishing his bachelor’s degree, Ibrahim started his career as a Pricing Manager at the headquarters of Mercedes-Benz Classic, where he is responsible for the worldwide pricing of spare parts for historic young and oldtimer vehicles.
David Lagerholm
Pricing Manager - Spare Parts
Electrolux
David Lagerholm is Pricing Manager at Electrolux Group, responsible for pricing strategy across spare parts sales in Europe and Asia-Pacific (150-250 MEUR annually), where he leads the transformation from manual methods to data-driven approaches. Through his consultancy, Lagerholm Consulting AB, he specialises in bridging the gap between high-level business strategy and deep technical execution, building analytical tools (using Power BI, Python, SQL) and processes that have identified 10−15 MEUR in potential value. With experience spanning defense (Saab) and retail (Coop Sverige), David’s expertise lies in designing the right data-driven solutions and managing their implementation to solve complex challenges and drive lasting organizational change.
Diogo do Vale
Head of Regional Sales South Europe
SKF Group
With nearly 24 years of leadership experience at SKF Group, Diogo serves as Iberic Region Sales Head for Spain & Portugal. A proven turnaround specialist, Diogo has consistently transformed underperforming businesses into profitable growth engines across global markets.
His expertise spans executive leadership, strategic business planning, and P&L management, with a particular focus on digital transformation and organizational development. Beyond his corporate role, Diogo shares his knowledge as a guest lecturer at leading Portuguese institutions including IPAM and ISEL, teaching global marketing strategies and advanced business planning.
Beyond the Sessions:Key Learning Outcomes
Day 1, October 14 (from 6 PM)
Strategic Foundations
- Master the fundamentals of transforming spare parts into strategic profit centers
- Navigate complex SKU pricing with varying demand patterns and market dynamics
- Balance individual parts pricing with bundled service contract offerings
- Implement value-based pricing that moves beyond traditional cost-plus models
Day 2, October 15 (from 8 AM to 4 PM)
Advanced Implementation
- Deploy AI-driven demand forecasting to optimize inventory and pricing decisions
- Build sophisticated pricing organizations that bridge technical and commercial expertise
- Measure success with advanced KPIs beyond basic margin analysis
- Break through implementation barriers with proven transformation frameworks
Four Revolutionary Themes Transforming Spare Parts Pricing:
Escape the Margin Squeeze: Turn cost pressures into profit opportunities
Discover how industry pioneers are maintaining 30%+ gross margins despite supply chain inflation, commodity spikes, and competitive pressure.
Innovation at Aftermarket Speed: Stay ahead in the AI-driven pricing revolution
Learn how leading OEMs are leveraging real-time market intelligence, dynamic pricing algorithms, and predictive demand modeling to outmaneuver competitors.
AI-Powered Pricing Mastery: From 50,000 SKUs to surgical precision
See how machine learning is enabling companies to optimize pricing across massive SKU catalogs, predict demand patterns, and automate decisions that once took weeks.
Value-Based Pricing Breakthrough Price for outcomes, not components
Master frameworks that price based on equipment uptime, operational criticality, and customer outcomes – not just material costs.
Training
Kickstart your learning with our featured training programs, taking place just before the EPP GLOBAL FMCG/CPG RGMt Forum 2025!
Unlock your potential with our exclusive Combo Pass (Training + Forum). Start with expert-led training, then dive into a networking-rich conference to expand your knowledge and connections.
This powerful combination delivers actionable strategies to fuel your success in Revenue Growth Management.
Trade Promotion Optimization (TPO) Masterclass
Lead impactful TPO projects and optimize your promotional strategies. Key areas of focus include:
- Building and executing TPO projects to enhance trade promotions.
- Developing and applying TPO algorithms for real-world scenarios.
- Mastering ROI calculations to evaluate promotional effectiveness.
- Gaining insights to improve trade investment strategies.
Find out more details HERE
Revenue Growth Management (RGM) Foundations
Master the key elements of RGM to drive sustainable growth. Key areas of focus include:
- Mastering the 5 RGM levers: Pricing, PPA, Mix, Promotion, and Trade Investment.
- Optimizing product portfolio, channels, and NPD launch effectiveness.
- Building an actionable RGM plan and strategic roadmap for growth.
- Developing a holistic approach for long-term profitability.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.
Who you are likely to meet:
Testimonials
Thierry Laugerette
Group VP Commercial & Digital Transformation – Imerys
EPP Global Pricing Forum 2023 was extremely informative about the latest trends in pricing and revenue growth management, especially on AI and its benefits as well as on revenue growth like portfolio or mix management or more classical pricing methodologies. The networking during the forum helps to engage with other practitioners and benchmark yourself, your organization as well as get some tips & tricks for some common challenges like change management. The Must to be event for a Pricing practitioner!
José Vela
Global Director of Pricing – Spandex Group
The EPP World Pricing Forum is a great learning and sharing experience in the field of pricing. You always get out more than you put in. Keywords in the 17th edition are sustainability, generative AI and diversity, but all the old ones like change management, soft skills, agility and adaptability are stronger than ever.
Daniel Lindner
Strategy Principal Director – Pricing & Commercial Strategy Europe – Accenture
Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.
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Meet the team
