David Lagerholm is Pricing Manager at Electrolux Group, responsible for pricing strategy across spare parts sales in Europe and Asia-Pacific (150-250 MEUR annually), where he leads the transformation from manual methods to data-driven approaches. Through his consultancy, Lagerholm Consulting AB, he specialises in bridging the gap between high-level business strategy and deep technical execution, building analytical tools (using Power BI, Python, SQL) and processes that have identified 10−15 MEUR in potential value. With experience spanning defense (Saab) and retail (Coop Sverige), David’s expertise lies in designing the right data-driven solutions and managing their implementation to solve complex challenges and drive lasting organizational change.
