Alejandro Silva is Commercial Office Manager for SKF Group’s Industrial Market across South Europe, Turkey, and the Middle East, with regional sales leadership for Iberia. With over 23 years of experience managing high-performance teams, Alejandro specializes in developing commercial strategies that drive sustainable growth in complex industrial markets.
A passionate advocate for realistic and successful pricing policies, Alejandro has built his career on the foundation of strong commercial fundamentals—from deploying and managing CRM systems effectively within real-world organizations to establishing stable, long-term contractual relationships with industrial distributors and direct customers. His expertise spans both channel management and direct sales, giving him a comprehensive view of industrial market dynamics.
