With nearly 24 years of leadership experience at SKF Group, Diogo serves as Iberic Region Sales Head for Spain & Portugal.  A proven turnaround specialist, Diogo has consistently transformed underperforming businesses into profitable growth engines across global markets.

His expertise spans executive leadership, strategic business planning, and P&L management, with a particular focus on digital transformation and organizational development. Beyond his corporate role, Diogo shares his knowledge as a guest lecturer at leading Portuguese institutions including IPAM and ISEL, teaching global marketing strategies and advanced business planning.