Erick van de Kraats is Pricing Manager for Plant-Based Solutions at Royal Agrifirm Group, where he drives financial performance through data-driven pricing strategies. With a relentless focus on continuous improvement, Erick has built his career on understanding the “why” behind pricing challenges and optimizing processes to unlock revenue potential.
Before joining Royal Agrifirm Group in 2022, Erick spent over six years at Marel, where he rose to Team Lead for Operational Spare Parts Pricing. During his tenure, he transformed global spare parts pricing processes, led pricing optimization across product groups, managed stakeholder relationships across multiple regions, and implemented sophisticated pricing analytics for profitability and KPI evaluation. His work spanned transfer pricing, intercompany pricing, and SAP master data management—building the infrastructure for scalable global pricing excellence.
