20 YEARS OF IMPACT. SHAPING WHAT’S NEXT
Speakers
Stefan Bolsius is EVP & Chief Customer Officer of The Magnum Ice Cream Company, President & Managing Director France, and a Certified Non-Executive Board Member.
Stefan began his career at Unilever in 1989 as a Management Trainee in Marketing before joining Colgate-Palmolive, where he spent 19 years in leadership roles across marketing, sales, customer service & logistics, business process reengineering, and customer development. He rejoined Unilever in 2012 as Vice President Global Customers & Hypermarket Channel. He later became Chief Customer Officer for Europe across all categories and globally for the Foods business. In September 2024, Stefan joined The Magnum Ice Cream Company as Chief Customer Officer globally and for Europe, and in 2025 he was appointed Managing Director France. With more than 35 years of international FMCG experience, Stefan is passionate about fostering stronger retailer-manufacturer partnerships and creating collaborative growth models that deliver value across the entire value chain.
Mark Helder is a Partner in the Amsterdam office of Simon-Kucher. With more than 10 years of experience in consulting he advices large FMCG players on commercial strategies and transformation. Mark is an international expert on Revenue Growth Management and is leading the RGM Center of Excellence in Simon-Kucher. He is also the founder of the RGM Network Group in The Netherlands, hosting ~15 RGM leaders of different FMCG companies. One of his clients is The Magnum Ice Cream Company where he is working together with Stefan Bolsius on building the Commercial Backbone.
Nuno Alexandre is a seasoned FMCG commercial leader and recognized Revenue Growth Management expert, with a strong track record of building RGM muscle across global, regional and local markets. He currently leads Foods RGM globally at Unilever, while connecting it with the broader set of commercial disciplines including Route-to-Market, in-market execution, customer strategy and commercial transformation. Across Unilever, The Coca-Cola Company and Deoleo, Nuno has developed a distinctive ability to turn strategy, analytics and market insights into tangible, measurable, profitable growth — helping organizations make sharper commercial choices and build capabilities that scale.
Dr. Esther Lefay is a transformation-driven leader who has spent her career turning complexity into clarity and strategy into growth. From engineering roots to shaping global pricing strategies across leading energy companies, she has built a reputation for challenging the status quo and empowering teams to think differently. A certified coach and advocate for sustainable, inclusive leadership, Esther blends analytical precision with a deep belief in human potential - helping organizations not only grow, but evolve.
Anna Fastishevskaya is Commercial Finance Director (EMEA) at Eaton, leading large-scale pricing and commercial transformation across complex B2B markets. She focuses on turning pricing into an enterprise decision system by redesigning governance, decision rights, and operating models to improve speed, discipline, and margin performance. Her work spans both flow pricing and project/system deal governance, supported by the build-up of a Pricing Center of Excellence. Anna partners with senior leaders across Sales, Product and Customer marketing, and Finance to translate strategy into executable commercial decisions, particularly in volatile environments where profitability depends on strong leadership, clear accountability, and consistent execution.
Loon Spielmann is a leader and keynote speaker in Pricing and Competitive Intelligence, with over 20 years of experience as a pricing practitioner in multinational companies. As Vice President of Pricing Strategy at Bosch Rexroth, Loon leads global pricing teams within a hybrid centralized-decentralized matrix, driving an exciting journey to elevate pricing maturity and deliver collaborative impact. Throughout his career, he has championed modern approaches and award-winning programs that successfully transformed how organizations approach pricing and intelligence, empowering cross-functional teams to act on insights with confidence
I hold a diploma in International Business Administration with a major in International Strategy and Management Accounting.
I began my career as a Plant Accountant in Germany before moving to Belgium, where I advanced to Global Product Line Controller. Later, I expanded my expertise as Global Risk Manager for non-hedgeable commodities and foreign exchange, followed by leading Integrated Business Planning for multiple business units.
Daniel Cho is the Head of the Strategic Pricing Centre of Excellence for Philips Healthcare, a €14B global business. Daniel is passionate about Value-Based Pricing and Selling and about leveraging advanced Insights and Analytics to empower business and pricing leaders in driving sustainable and profitable growth. Before leading Pricing, Daniel held roles in management consulting, sales development, product management, and marketing intelligence, and has been a long-standing advocate for competitive intelligence within the company.
With ten years of experience in pricing and commercial excellence roles across industries, Robin builds and scales data-driven organizations while elevating revenue and profit. His passion includes strategic pricing, data intelligence, commercial models and monetization, negotiations and sales capability building, among others – all contributing to long-term value creation.
Paul van Keulen is the Director of Pricing, Tools & Strategic Projects at Center Parcs Europe, where he leads the Pricing and System Coordination teams and drives key strategic initiatives. With 15 years of experience in pricing across the retail, e-commerce and hospitality sectors, Paul has built a distinguished career transforming pricing capabilities and delivering commercial excellence for leading European brands.
Prior to Center Parcs, Paul served as Manager Pricing at Jumbo Supermarkten, where he implemented pricing strategies for one of the Netherlands' largest supermarket chains. Before that, he held the position of Manager Pricing at Coolblue, creating competitor and value-based pricing strategies for the prominent e-commerce retailer. Paul began his pricing career at Media Markt – Saturn, progressing from Pricing Analyst to Pricing Manager, where he developed and implemented a comprehensive new pricing strategy across all stores and online channels, leveraging extensive data analysis and consumer research.
Cecilia Mallen is a global leader in Revenue Growth Management and consumer‑centric strategy, with a track record of shaping value, pricing, and portfolio strategies across PepsiCo and AB InBev. As International Consumer RGM Strategy Director at PepsiCo, she integrates consumer insights into strategic planning, affordability, and premiumization to unlock sustainable category growth. Previously, she led global RGM pricing strategy, scaling playbooks across 29+ markets and driving cross‑functional integration to deliver measurable business impact. With deep experience across Europe, Mexico, and the UK, Cecilia is recognized for advancing RGM capabilities and enabling growth beyond pricing through holistic, consumer‑led strategies.
Hasan Guliyev is a Senior RGM Leader specializing in solving complex commercial challenges by bridging data-driven strategy with behavioral design. Currently leading Revenue Growth Management for the German market at Kenvue, he has spent nearly a decade architecting high-impact commercial turnarounds within the FMCG sector. Combining a background in behavioral economics and finance, Hasan translates deep market data and shopper psychology into sustainable P&L growth. A keynote speaker at global RGM forums, he is a leading voice on optimizing commercial decision systems to navigate polarized markets.
I am a commercial strategy leader with over 10 years of experience driving revenue growth, commercial excellence, and transformation across entertainment, retail, hospitality, and transportation. Currently Manager Commercial Strategy at Stage Entertainment, I lead initiatives spanning commercial intelligence, revenue management and pricing, distribution ,and marketing effectiveness to accelerate ticket sales and profitability. Previously, I held senior commercial strategy roles at HEMA, Choice Hotels, and Thalys, where I delivered growth through data-driven decision-making and customer-centric strategies. I am passionate about turning complex analytics into actionable business decisions that create sustainable revenue and profit growth.
Florence Brunet is Head of Pricing at EQUANS, with extensive experience across telecom, events organization, energy, and service industries within complex, matrixed multinational environments. She specializes in turning pricing into a strategic lever for profitable growth, combining value-based pricing with advanced techniques such as customer segmentation, willingness-to-pay analysis, and elasticity testing. Florence has led multiple initiatives to enhance business profitability and strengthen margin resilience across the full contract lifecycle. She focuses on aligning commercial, finance, and operations teams to improve price execution. Passionate about augmented pricing, she leverages data, AI, and governance to build better decisions and reinforce teams’ confidence in the value they create.
Nazar Lukasevych is a Head of Fair Pricing Competence Center at Hilti, a global leader in providing technology-leading products, systems and services to the worldwide construction industry. With a previous experience in business education, advertisement and telecom, Nazar has joined Hilti in 2010. Since then, he has held several marketing and pricing roles on a local, regional and global levels in Ukraine, Liechtenstein, Czech Republic and Germany. Nazar and his team in a Fair Pricing Competence Center are scaling Hilti’s Fair Pricing strategy globally, developing and implementing global pricing solutions for better pricing decision making and streamlined pricing governance.
Christian Schanz is Head of Global Pricing and Condition Management at MAHLE, where Christian is responsible for shaping global pricing strategy, governance, and capability development to enable sustainable, profitable growth. With a leadership background spanning pricing, analytics, data management, and digital transformation, Christian has held several senior global roles across the organization. This combination of commercial acumen, strategic perspective, and data-driven expertise positions Christian at the forefront of modern pricing excellence. At the conference, Christian will share practical insights on how companies can strengthen pricing performance, build scalable capabilities, and create lasting business impact in increasingly complex markets.
Ajay Ahuja is a Product Owner and Revenue Growth Management (RGM) leader with 20 years of experience in FMCG across pricing, trade investment, promotion optimization, and analytics. He is passionate about building data-driven commercial capabilities that unlock sustainable profitable growth. Ajay leads development of advanced RGM tools and analytics, including RGM Navigator, enabling enterprise-wide decision-making and scenario simulation. He partners with global and regional teams to embed value-based pricing, improve margin transparency, and strengthen commercial execution.
Outside work, Ajay enjoys travel, food, music, and nature, and values time with his young family, which keeps him grounded and curious about everyday consumer decisions across FMCG and beyond.
Madhushruti Roy is a commercial leader with deep expertise in Revenue Growth Management, portfolio management, and AI-enabled business transformation. She is focused on driving sustainable growth, with a strong emphasis on long-term margin improvement and shareholder value creation. Her strength lies in translating strategy into disciplined execution on the ground. She is outcome-focused, performance-driven, and committed to aligning teams and priorities behind measurable delivery.
Madhushruti is a people-first leader who believes in nurturing the talent and bringing others along on the journey. She is also a keynote speaker at leading pricing events and is passionate about building businesses with purpose.
Coco van de Goorberg-Vugs is Head of Revenue Growth Management Western Europe at Philips.
She has held senior commercial roles across Sales, Marketing, and Pricing, giving her a broad perspective on how commercial strategies translate into market execution and financial impact.
Her work focuses on turning market, customer, and financial insights into sharper choices that strengthen growth, margin, and execution.
At the RGM Summit, Coco will share practical perspectives on optimizing channel, trade, and promotion strategies to drive sustainable, profitable growth.
Senior FMCG executive with 20+ years’ experience across Europe and APAC, delivering topline growth, transformation and P&L performance. Led strategy and revenue growth for a £1bn+ business at Diageo and served on the executive leadership team of Imperial Brands Australasia. Expertise in commercial Strategy & value creation, Commercial Excellence, Revenue Growth Management, Business Planning and Category Strategy.
A results-driven strategy professional with over 14 years of experience, I specialize in maximizing profitability through value-based pricing, advanced sales analytics, and strategic procurement. As Global Pricing Specialist at Cavotec, I built the company’s first pricing function from scratch, driving margin growth and corporate governance. As an expert power-user, my advanced Excel and VBA automation skills transform complex data into sophisticated dashboards and price corridor tools that optimize commercial decisions. Bridging this analytical edge with the future of pricing management, I am now integrating AI capabilities and AI-driven tools to develop next-generation, data-forward pricing strategies.
Carlien Crol is a senior finance leader with 15+ years of FMCG experience shaping strategic commercial decision‑making through Revenue Growth Management. As RGM Director Europe at Bacardi, she leads the integration of pricing, promotion, price pack architecture, mix, and trade investment into everyday decision‑making, strengthening P&L delivery across markets. She is recognized for turning insight into action, aligning leaders and teams around value creation, and embedding RGM as a mindset that drives sustainable growth.
Andrés is a executive with over 15 years of international experience across strategy, sales, marketing, and supply chain. He has held leadership roles in Kenvue (formerly Johnson & Johnson), Kimberly-Clark, Unilever, and Deloitte.
Currently serving as Global and EMEA Head of Revenue Management at Kenvue, Andrés leads a cross-regional team focused on pricing, portfolio, and promotion strategy. He previously served as Director of SC Strategy EMEA, where he led the operational separation of Kenvue from J&J.
Amongst his prior experiences, Andrés has been regional RGM lead for Europe in several companies, managed a business of over €1.3B in Brazil, acted as Chief of Staff of regional CEO, and worked as a consultant specializing in M&A.
Andrés holds master’s degrees in Industrial Engineering and a masters in Automation Engineering, he is fluent in four languages and passionate about coaching and cooking.
Pedro is a professional with several years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure, Food & Beverage and Transportation & Mobility markets. He holds a bachelor's degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. Pedro is one of the co-authors of the book “Pricing Architects” and he writes a monthly column about Pricing Strategy and Technology for the Aprix Journal. Pedro also participated as a speaker in several events from organizations such as the Professional Pricing Society and European Pricing Platform. Currently he is working as Group Pricing Director at HBX Group, a leading B2B TravelTech ecosystem player.
Dr. Ian Tidswell has worked exclusively in B2B pricing for almost 25 years, as a consultant, leader, and mentor in global 1000 companies across many industries, and most recently with a focus on high-growth, innovative startups and scale-ups. His focuses on helping innovation team with practical, sustainable tools that can help structure and price exciting, unique products at all stages of their maturity.
I am a Pricing and Revenue Management fanatic with a deep passion for Machine Learning tools and Artificial Intelligence applications, I have been working in pricing for almost my entire career; starting in dynamic pricing at Booking and progressing towards different spaces in manufacturing and luxury.
I started to build Pricing Intelligence applications during my tenure at Hertz and I kept refining them during my management experiences at Brompton and Stella McCartney, these projects helped me to understand the value of data in building Data driven strategies oriented to exploit Value based Pricing.
Speaker biography coming soon.
Xavier is a commercial leader in the consumer goods sector with extensive international experience in Revenue Growth Management and sales excellence. He currently leads sales strategy for Iberia at Kimberly-Clark, after holding global RGM roles where he defined and implemented pricing and growth plans across more than 20 markets. With a background in strategic consulting, he combines strong analytical capabilities with hands-on commercial execution. Specialized in pricing, trade promotion, and route-to-market strategies, Xavier focuses on driving sustainable growth by effectively connecting strategy with execution.
Commercial leader recognized for achieving profitable growth by scaling pricing and go-to-market capabilities, successfully integrating digital solutions. Ekaterina combines B2B industrial leadership at Henkel, Schneider Electric, Steelcase with consulting expertise from Simon-Kucher & Partners and an entrepreneurial track record, bridging strategy with hands-on execution.
Nikhil has around 20 years of B2B experience across both online and offline channels in different industries and different countries. He holds an engineering degree and an MBA. He pivots his career around numbers, people, and stories. Currently he is leading pricing at Viking Direct Europe.
Dr. Steve Laborda is the Founder of Valuebizbooster, a consultancy specializing in Commercial Excellence, Pricing, and Value Selling for B2B chemical and industrial manufacturing companies. Through consultancy, training, and coaching, he helps organizations improve profitability by strengthening their value creation and value capture capabilities.
With more than 20 years of experience spanning R&D, sales, marketing, and commercial leadership, Steve brings a unique combination of strategic insight and practical implementation expertise. He is an internationally recognized consultant, trainer, coach, keynote speaker, and author of Master the Art of Value-based Selling.
Steve regularly facilitates executive discussions, industry roundtables, and the B2B Virtual Coffee community, bringing together commercial leaders to exchange best practices on pricing, sales, marketing, and commercial transformation.
As a moderator, Steve is known for asking insightful questions, encouraging engaging discussions, and connecting strategic topics with practical business applications. His expertise lies in helping organizations navigate market volatility, pricing pressure, and competitive challenges while building stronger commercial capabilities.
With extensive pricing experience across industries, I serve as Strategic and Operational Pricing Lead at Keller & Kalmbach GmbH, an international B2B wholesaler in the fastening industry.
My background combines an engineering degree from TU Munich, an MBA from St. Gallen, international experience in Japan and the US, and CPP certification to develop and implement effective pricing strategies.
Sandeep Mathew is a Revenue Growth Management expert with nearly two decades of experience across global CPG. As Ex-Global Director for Brand Revenue Management at Unilever, he led RGM strategy and deployment across a $60bn business, delivering €700M in incremental revenue. Based in the Netherlands for much of his Unilever career, he has deep familiarity with the European retail and commercial landscape. Since leaving Unilever, Sandeep has worked as an independent consultant partnering with leading CPG companies and consulting with Bain & Company on RGM strategy across Asia and globally. He recently chaired the EPP FMCG/CPG RGM Forum Asia 2026 in Singapore.
Federico Boccardo turns pricing into P&L outcomes. As Commercial Excellence Lead for Cargill Agriculture & Trading EMEA, he is shaping and delivering on the CommEx agenda inside one of the world's largest commodity traders. Over 16+ years across Cargill and Aliaxis, his pricing and go-to-market programs have unlocked more than 130$m in incremental EBITDA. A Certified Pricing Professional and EPP-Certified Pricing Manager (2016), he has led global teams, lectured on strategy and pricing, and coached senior leaders through change. His view: pricing only sticks when commercial discipline, data, and sales behaviour advance in lockstep.
Ilia Keshishev is a senior commercial leader with nearly 15 years in FMCG, specializing in Revenue Growth Management at scale. As Global RGM Lead at Danone, Ilia strengthens global RGM capability with a focus on mix management, promotion optimization, and the core enablers that turn analytics into execution. Across multiple large business units in highly volatile, competitive markets, Ilia has delivered sustained, profitable growth while building high-performing RGM teams and elevating commercial excellence.
He believes RGM is not a function - it’s a mindset: a practical way of thinking that connects everyday decisions across functions to disciplined, repeatable profitable growth.
Speaker biography coming soon.
Jacob has over 15 years of experience working with pricing in large multinational B2B companies. He specializes in designing pricing concepts and implementing pricing software to enable value-based pricing across global markets and diverse sales channels. Prior to focusing on pricing, Jacob held roles in finance and sales, giving him a broad commercial perspective.
In his current role, Jacob leads a global pricing team at Danfoss, driving price optimization strategies that support business growth worldwide. He holds a Master’s degree in International Business from Aarhus University and has been a Certified Pricing Professional since 2018.
Olivier Dallemagne combines 19 years of strategy consulting with 14 years in commercial and pricing leadership. A former BCG Partner in Marketing, Sales & Pricing for Industrial Goods, he is now Founder and Managing Partner of RGC Consultants. Olivier helps B2B companies build lasting pricing and commercial capability across the organization — moving from one-off wins to embedded fundamentals in preparation, contract design, pricing optimization, and governance. His focus is on transformation that sticks developing the skills, disciplines, and governance that let teams sustain value creation on their own, end to end. Across organizations of different sizes, this approach has delivered measurable margin improvements and, on the largest industrial deals, value creation reaching hundreds of millions.
Raphael brings a strategic and cross-functional perspective to commercial and Pricing challenges, built through a broad background across industries and a strong focus on the medtech sector.
His experience spans country, EMEA, and now global roles, combining business management with expertise developed across sales, marketing and therapy development.
Within Medtronic, after starting in Surgical, he held Pricing and Contracting responsibility in Italy and then EMEA Strategic Pricing roles across Cardiovascular and Diabetes. Raphael is now contributing at global level within the Cardiovascular portfolio.
Prior to Medtronic, he worked in the industrial sector and in strategy consulting.
Pieter Valcke is a Senior Manager in Deloitte’s Commercial Strategy and Analytics practice with 12+ years’ B2B pricing, sales performance and commercial analytics experience. He helps B2B clients turn pricing into real‑time commercial decision engines by combining price architecture, advanced analytics, contract controls and market signals to enable value‑based selling and effective discounting. Pieter has led global price and discount programs across chemicals and discrete manufacturing and previously served as a pricing manager within a global manufacturing environment.
Speaker biography coming soon.
Speaker biography coming soon.
Alberto Dall’Osso is an experienced pricing executive with a proven track record of leading end-to-end pricing transformations across complex multinational B2B organizations. Currently Global Pricing Director at Bracco Imaging, he specializes in building pricing capabilities from the ground up, developing high-performing teams, and embedding pricing excellence into commercial operations. His expertise spans automotive aftermarket, medtech, and diagnostic imaging, where he has delivered sustainable revenue growth and margin improvement through data-driven pricing strategies. Alberto is passionate about turning pricing analytics into measurable business impact and enabling organizations to realize the full value of pricing as a strategic growth lever.
Danilo Zatta is one of the world’s leading advisors and thought leaders in Pricing and TopLine Excellence. With more than 25 years of consulting experience, he has advised and coached many of the world’s best-known organizations. The Financial Times described him as “one of the world’s leading pricing minds,” while Il Sole 24 Ore recognized him as one of the most influential monetization authors globally. Ranked among LinkedIn’s Top 5 Pricing Thought Leaders, Danilo has led hundreds of projects worldwide, helping companies accelerate growth, enhance profitability, transform revenue models, and achieve lasting commercial excellence through innovative pricing and sales strategies. Connect with him on LinkedIn, subscribe to his free newsletter The Price Point.
Yvonne Pop is Director of Global Markets Pricing and Monetization at eBay, leading the evolution of pricing and monetisation across a portfolio representing more than 80% of the company’s revenue. With over 15 years of experience in e-commerce, financial services and consulting, she has led major transformations in fee structures, promotions and pricing governance, delivering more than $1 billion in business impact. Yvonne is passionate about building customer-centric monetisation strategies that connect price to value, strengthen competitive positioning and support sustainable marketplace growth.
Ramona is a commercial pricing executive with over 15 years of finance and revenue management experience in the energy technology sector. Currently OFSE Pricing Director in London, she drives global price and upsell realization, price strategy digitization, and commercial profitability initiatives across the portfolio. Her earlier roles span commercial finance, and global FP&A including IPO preparation. She combines deep expertise in pricing and commercial strategy with a strong passion for helping organizations unlock profitable growth and mentoring future leaders to build high-performing teams.
Amadeus Petzke is a Partner at hy Consulting Group in Berlin, the leading experts in commercial transformation and monetization, making AI pay off. He heads the industrials sector and brings 25 years in pricing, sales and commercial excellence.
With his team he leads pricing-driven transformations that support organizations in building their own capability. He is drawn to where pricing meets the bigger strategic shifts a company is making, and advocates for pricing models that create a lasting win-win relationship with customers.
Gábor Darvasi is Vice President at hy Consulting Group, the leading experts in commercial transformation and monetization, making AI pay off. He focuses on B2B monetization strategies. Gábor began his career in consulting, advising manufacturers and wholesalers in chemicals and mechanical engineering on B2B pricing, and supporting enterprise clients in large-scale transformations. He then co-founded Casana, a freelance talent platform later acquired by Andela, before serving as Product Manager at Amazon, where he launched a global supply chain solution for marketplace selling partners.
Simon has 15 years of mixed consulting and industry experience focusing on industrial manufacturing and technology. Working for and with global scale organisations, he gained a round commercial strategy & end-to-end monetization expertise ranging from value-based transformation, commercial/price policy setting, advanced analytics to pricing technology.
Arne Bremer is an experienced business applications leader with more than 20 years of international experience across technology, commercial operations, and business transformation. At Ecotone he focuses on aligning technology and business priorities to support growth and efficiency. Throughout his career, Arne has worked across complex international organizations, combining strong business acumen with technology expertise to deliver practical solutions and drive value.
Mehrdad Moslemi’s experience as a top-level table tennis referee has sharpened his ability to stay focused, navigate complex situations, and find balanced solutions. At Vistex, he specializes in tailored pricing strategies, helping clients across industries solve complex challenges and drive sustainable success. With over eight years at Vistex and a deep understanding of organizational dynamics, Mehrdad works across departments to streamline pricing strategies and support optimal performance.
Mark Stiving, Ph.D., has spent more than 30 years studying one deceptively simple question: Why do buyers pay what they pay? As founder of Impact Pricing, he has advised hundreds of B2B companies on pricing, value, and growth, helping leaders better understand how buyers make decisions and how companies can capture more of the value they create. He is an award-winning speaker, host of the Impact Pricing podcast, and author of five books, including Pricing AI and Selling Value and the forthcoming Buyer Disconnect. His life's work comes down to this: he turns hidden value into willingness to pay.
Laurent Dosogne is Revenue Growth Management & Pricing Leader for Enterprise Informatics at Philips, leading global pricing strategy, governance, and value realization across a €900M portfolio of software, services, and AI-enabled healthcare solutions.
With over 20 years of international experience, he has led pricing and commercial transformations across Europe, North America, and Growth Markets. Laurent helps organizations translate innovation into profitable growth through value-based pricing, monetization design, commercial governance, and sales enablement. He partners with executive teams to strengthen pricing capability and accelerate recurring-revenue business models. At EPP, Laurent will share practical lessons from driving pricing transformation in complex global healthcare technology organizations.
Paul F. Accornero is the Architect of The Shopper Schism and the first researcher to define agentic commerce as a formal academic discipline: the study of what happens when autonomous AI agents replace humans as purchasing decision-makers. He named The Shopper Schism, the permanent separation of the consumer, who experiences value, from the shopper, who executes the purchase, and he is the originator of Proof-Based Pricing, the pricing model for markets in which an algorithm, not a person, reads the price. A former Group Chief Commercial Officer at the De'Longhi Group, he carried P&L accountability for a premium multi-brand portfolio across seven regions and more than 120 markets, with revenue scope of more than 3.5 billion euros. He now keynotes internationally and advises business leaders, boards and governments on commercial strategy for the agentic era, and he is a guest lecturer at Harvard. He is the author of The Algorithmic Shopper (St. Martin's Press, April 2027) and the Founder of The AI Praxis, a research practice established in 2024. His work has appeared in the Harvard Business Review, Forbes, the California Management Review and AACSB Insights, and he has published more than 30 works on SSRN, ranking in the top 2 percent of authors by downloads.
Ewelina Przesmycka is a visionary commercial leader within L’Oréal’s Consumer Products Division, bringing a proven track record of scaling category growth across prominent multinational FMCG leaders including Unilever, The Kraft Heinz Company.
Currently steering make-up strategy for Poland and the Baltics HUB at L'Oréal, Ewelina has built her expertise on a foundation of managing powerhouse brands and forging transformative partnerships with major international retailers. Known for her sharp commercial acumen, P&L stewardship, and strategic agility, she excels at aligning strategic brand objectives with retail partner dynamics to deliver high-impact, category-wide results. As a passionate catalyst for business transformation, Ewelina harnesses the power of collective intelligence and cross-functional synergy to future-proof commercial models and drive sustainable, market-leading growth.
Watchara Phattanapinyo is an RGM Lead for ASEAN with over 12 years of experience across leading FMCG organisations in Southeast Asia and a background in Commercial Finance and Sales Planning. He partners with Sales, Marketing and Finance teams to shape customer and channel strategies and drive RGM excellence through strategic pricing, promotion ROI, mix development and trade investment efficiency. He also fosters cross-market sharing of RGM best practices, while providing short-term and long-term recommendations to support sales growth, market share and profitability. In addition, he has led initiatives to develop pricing tools and data automation solutions to enhance productivity and business decision-making.
Irina is a seasoned executive and change leader with a remarkable track record of driving profitable growth, commercial excellence, and digital transformation across top-tier global FMCG and CPG organizations. Prior to leading RGM for L'Oréal LDB, Irina held major leadership roles at PepsiCo - where she served as Head of RGM for Northern Europe - and spent over a decade at AB InBev spearheading commercial digital products, trade efficiency, and strategic finance across multi-billion-dollar portfolios spanning Europe and the Middle East. A certified Project Management Professional with deep expertise in financial governance, advanced promo analytics, and cross-functional team leadership, Irina specializes in turning complex commercial challenges into structured, scalable strategies. Today, she is at the forefront of harmonizing global commercial value creation cycles and shaping advanced omnichannel RGM strategies.
Marcelle Cruz Alvarado is a senior FMCG growth leader with 27+ years of experience driving commercial, RGM, and capability transformation across Latin America. She leads Revenue Management Capabilities for PepsiCo LATAM, where she has helped architect and scale RevMan, an AI-enabled decision platform connecting pricing, promotions, mix, portfolio, and execution. Her work focuses on turning fragmented analytics into scalable capabilities that help markets make better, faster, value-creating decisions. Marcelle is recognized for connecting strategy to execution at scale and embedding decision-making into the way organizations operate. She believes sustainable impact does not come from tools alone, but from the capabilities organizations build to consistently turn decisions into action.
Over an 18-year career spanning Europe, MENA and global roles, Asif has helped organizations unlock value through pricing, assortment, promotion effectiveness, customer strategy and AI-enabled commercial capabilities. He has held senior leadership roles across general management, marketing, commercial transformation and P&L leadership, leading business turnarounds, breakthrough innovations and consumer-centric growth strategies. A recognized industry voice on RGM and commercial transformation, Asif is a regular speaker at leading global Revenue Growth Management forums and conferences.
Iliana is a commercial executive and change leader who builds, scales, and transforms commercial organizations across business models: network and low-cost airlines, joint ventures, start-ups and PE-backed leisure groups. With deep roots in pricing and revenue management, she grows businesses by turning analytics and AI into decisions commercial teams trust and adopt. Most recently, she led Revenue Management & Distribution at Parques Reunidos (EQT), driving growth across parks and hotels. Previously, she led revenue management and pricing at Vueling (IAG), LOT Polish Airlines and airBaltic, was Managing Director Europe at Gate Retail Onboard, and began in the Northwest/KLM.
Andy leads EPIC Insights' work with global FMCG brands on pricing, price pack architecture and innovation. Andy brings over 20 years of commercial experience from the client side, having held roles at Unilever, innocent drinks, Little Dish and Smartbox Group. He is a lecturer in Pricing at UCD Michael Smurfit Graduate Business School. Andy is a returning speaker at the European Pricing Platform.
Tom is a commercial leader specialising in Revenue Growth Management, pricing strategy and large-scale commercial transformation in FMCG. He has held senior commercial and customer leadership roles across European markets, where he built a reputation for data-led growth strategies that create value for consumers, retailers and manufacturers alike. Tom has driven RGM transformation and digital capability development at global consumer goods organisations, including work with Kellanova and now with Coca-Cola HBC.
Atakan Yeşil is a global Public Affairs, Market Access, and Strategic Pricing leader with more than 20 years of experience shaping healthcare policy and accelerating patient access across Europe, ICMEA, MENAT, and Asia. He is known for leading the positioning of company and industry agendas on major EU legislative files—including the General Pharma Legislation, Critical Medicines Act, Biotech Act, and SoHO Regulation—and for influencing multi-stakeholder environments through strong engagement with PPTA, OECD, BIAC, EFPIA, and PhRMA.
Atakan has delivered over 45 reimbursement and pricing approvals across immunology, hematology, oncology, genetic diseases, rare diseases, and plasma-derived therapies. His career spans global and regional leadership roles where he built pricing frameworks, tender governance models, and AI-enabled decision systems that strengthened competitiveness and improved access outcomes. He has led teams across 84+ countries, driven PAP/PSP excellence, and consistently delivered measurable business impact.
A committed DE&I advocate and mentor, Atakan combines policy expertise, commercial acumen, and digital capability to navigate complex healthcare systems and shape sustainable access strategies. He holds an MSc in Industrial Engineering, a Postgraduate Diploma in Market Access, and a CAS in Technology & Public Policy from ETH Zurich.
Rasmus Vaupel is a Senior Partner at Implement Consulting Group with more than 25 years of management consulting experience. He advises senior executives on corporate strategy, growth, pricing, organizational change, and large-scale business transformations. Rasmus is passionate about closing the gap between strategy and execution, helping organizations turn ambitious plans into measurable results. Known as a trusted advisor, he combines strategic insight with a practical, people-centered approach to solve complex business challenges and create lasting value for clients.
Daniel Niiaziiev is Head of Engineering at Relevant Software and a technology leader with 15+ years of experience helping companies turn complex business challenges into scalable digital solutions. He has led 80+ software projects and managed engineering organizations of more than 100 professionals. His expertise spans AI, automation, software architecture, cloud infrastructure, performance, and security. Daniel is particularly focused on how AI and modern data systems can improve decision-making, streamline operations, and help organizations move from experimentation to practical, measurable business impact.
Sheetal Goenka is Head of Revenue & Margin Growth at HEINEKEN Vietnam, leading the company’s RMG agenda to accelerate profitable growth and sustainable value creation. She brings over 16 years of industry and consulting experience across Asia and Europe, including leadership roles at Bayer, PepsiCo and Unilever. Her expertise spans RGM, commercial excellence, strategy, AI-enabled digital transformation and organisational capability building. Combining strategic vision with hands-on execution, she mobilises cross-functional teams to navigate complexity and deliver impact, while developing talent, building high-performing teams and strengthening organisations to succeed through change.