Andreas Veskoukis is Head of Pricing & Merchandising Analytics Europe at Levi Strauss & Co., where he leads pricing strategy, competitive intelligence, and merchandising analytics across European markets. With nearly 12 years at one of the world’s most iconic apparel brands, Andreas has built deep expertise in translating complex data into actionable pricing and merchandising strategies that drive profitable growth.

Throughout his tenure at Levi’s, Andreas has held progressively senior roles, including Brand Operations, Pricing & Analytics Manager Europe, and Merchandising & Operations Manager Europe. In these positions, he has been responsible for building comprehensive understanding of competitive landscapes and pricing opportunities, developing seasonal price positioning strategies, and driving best-in-class investment review and pricing processes. His work spans critical go-to-market activities that enable merchandising, marketing, finance, planning, and commercial functions to bring brand assortments to life across channels and geographies.

Andreas excels at leveraging data analytics to create product insights and recommendations, managing seasonal merchandise financial processes and KPIs, and facilitating cross-functional alignment to drive efficiency across diverse teams and markets. His expertise encompasses pricing strategy, system deployment, operations management, and go-to-market strategy execution.

Hasan Guliyev is an EPP-Certified Revenue Growth Manager and GS1-Certified Category Manager with a strong track record of driving profitable growth across pricing, pack architecture, trade investment, promo optimization, and mix management. Hasan holds a Master’s degree in Behavioral Economics and currently leading RGM transformation and Category Strategy for the DACH region. Hasan has been recognized internally with multiple best practice awards for commercial excellence and recently spoke at the World Pricing Summit in Berlin.

Ann Vervecken is Global Head of Value Based Pricing for Multiregional Accounts at DHL Supply Chain, where she leads the transformation of pricing strategy from transactional selling to value-driven partnerships that create measurable business impact for global customers. With over 25 years at DHL Supply Chain, Ann has built extensive expertise in business development, account management, and strategic pricing across complex, multi-regional logistics operations.

In her current role since January 2024, Ann is passionate about understanding customers’ unique needs and challenges, developing tailored solutions that deliver quantifiable value rather than simply offering products or services. Her work focuses on implementing value-based pricing frameworks for DHL’s most strategic multiregional accounts, ensuring pricing strategies align with the specific value drivers and business outcomes that matter most to each customer.

Her expertise encompasses value-based pricing strategy, complex B2B relationship management, business development in logistics and supply chain services, cross-regional account coordination, solution design, and translating customer business challenges into tailored value propositions that drive mutual success.

Lior Petek, CPP, has over a decade of experience in pricing, specializing in subscriptions and two-part tariffs. As the senior manager of pricing strategy and analytics, he leads the pricing function at Swisscard AECS and has been responsible for generating incremental margin as well as elevating cross-functional collaboration. Lior holds a Master of International Affairs from the University of St. Gallen

Recognized for achieving profitable growth by scaling pricing and go-to-market capabilities, successfully integrating digital solutions. Combines B2B industrial leadership at Henkel, Schneider Electric, Steelcase with consulting expertise from Simon-Kucher & Partners and an entrepreneurial track record, bridging strategy with hands-on execution.