• Leader in senior international roles across complex, high-stakes and post-merger environments in coatings industries
• Deep expertise in Value-Based Pricing and Price-Value Capture — translating customer value into measurable margin outcomes
• Hands-on experience with Pricing Tooling (CPQ, dynamic pricing engines, analytics platforms) to drive scalable commercial execution
• Proven track record applying Pricing Maturity Models to transform organizations from cost-plus to best-in-class pricing capabilities
• Builder of high-performing international pricing teams and trusted advisor to Boards across global markets

Jos Eeland is a Partner and the Global Head for Simon-Kucher’s Consumer Goods Practice. He brings 17 years of exsperience in end-to-end commercial excellence transformations with a pan-European or global scope. His projects typically focus on hands-on solutions to improve revenues and profitability in the short and long term by optimizing commercial strategies, value pricing, trade spend and the route to market; including future-proofing the commercial operating model, digital backbone and human-AI collaboration.

Nuno Alexandre is a seasoned FMCG commercial leader and recognized Revenue Growth Management expert, with a strong track record of building RGM muscle across global, regional and local markets. He currently leads Foods RGM globally at Unilever, while connecting it with the broader set of commercial disciplines including Route-to-Market, in-market execution, customer strategy and commercial transformation. Across Unilever, The Coca-Cola Company and Deoleo, Nuno has developed a distinctive ability to turn strategy, analytics and market insights into tangible, measurable, profitable growth — helping organizations make sharper commercial choices and build capabilities that scale. 

Nicolas Vincenti is Senior Vice President of Yield Management & Analytics at Expedia Group. His work focuses on global large-scale pricing optimisation across all travel verticals. He also leads central data science and analytics teams focused on competitive intelligence, business performance, supply and customer intelligence across the company.  

Anna Fastishevskaya is Commercial Finance Director (EMEA) at Eaton, leading large-scale pricing and commercial transformation across complex B2B markets. She focuses on turning pricing into an enterprise decision system by redesigning governance, decision rights, and operating models to improve speed, discipline, and margin performance. Her work spans both flow pricing and project/system deal governance, supported by the build-up of a Pricing Center of Excellence. Anna partners with senior leaders across Sales, Product and Customer marketing, and Finance to translate strategy into executable commercial decisions, particularly in volatile environments where profitability depends on strong leadership, clear accountability, and consistent execution.