20 YEARS OF IMPACT. SHAPING WHAT’S NEXT
Agenda
1,000
Leaders
100+
Industry Speakers
Amsterdam
Netherlands
2
Days
EPP 20 Years
Global Pricing & RGM Summit
“The world’s largest Pricing & RGM gathering – ever”
Event overview
- Event
- EPP 20 Years Global Pricing & RGM Summit
- Dates
- 17–18 November 2026
- Venue
- Passenger Terminal Amsterdam (PTA), Amsterdam
- Format
- Main Stage plenaries and Parallel Tracks;
Inspirational Talks, Interactive Leaders Panels, Success Case Stories, Workshops, Tech demos, Masterclasses, Experiences and Networking moments - Session Formats & Audience cue tags
- INSPIRATION = Inspirational Talks
PEER INSIGHTS = Interactive Leaders Panels and Success Case Stories
ACTION = Workshops
INNOVATION =Tech Demos
MASTERY = Masterclasses
HAVE FUN = Experiences
EVENT = Opening, Closing, Networking Breaks
Audience cue tags
Each session has a tag to guide delegates into what to expect:
INSPIRATIONPEER INSIGHTSACTIONINNOVATIONMASTERYHAVE FUNEVENT
Programme Day 1 · 17 November 2026
Core focus themes: Geopolitical Volatility, Inflation & Margin Protection · AI, Automation & Pricing Intelligence · Value-Based Pricing & Commercial Strategy · Leadership & Transformation · Revenue Growth Management
Morning plenary
EVENT
Welcome Coffee & Registration
EVENT
Welcome by EPP
20 Years of Pricing Evolution: Reflecting on the Transformation of the Profession
- Building the Future of the Global Pricing & RGM Community
- Inside EPP: New initiatives shaping the future of Pricing & Revenue Growth Management
EVENT
Chairperson Opening Remarks
INSPIRATION
TED Talk
The Future of Pricing and Revenue Has Arrived: How RGM and Commercial Transformation Are Redefining Growth
- Discover how leading organisations are reinventing pricing, RGM and commercial strategy for a new era
- Learn why pricing is becoming one of the most powerful drivers of profitability, resilience and competitive advantage
Nuno Alexandre - Global Condiments Head of Category & Commercial Strategy / Foods RGM Head - Unilever
INSPIRATION
Inspirational Keynote Talk
Turn Pricing into a Real-Time Commercial Decision Engine
- Find out how organisations are moving from static pricing to continuous decision-making
- How AI, market signals and commercial data are accelerating pricing agility
PEER INSIGHTS
Interactive Leaders Panel Discussion 1
The New Commercial Battleground: Pricing, RGM, AI and the Fight for Profitable Growth
- Hear how executive leaders are using pricing and RGM to drive enterprise-wide commercial transformation
- Discover how organisations are protecting profitability while accelerating growth in uncertain markets
Moderator: Raghav Misra – Former Strategy & Revenue Growth Director – Diageo
Robin Schrag - VP Pricing & Commercial Excellence - Rolls-Royce Power Systems
Florence Brunet - Head of Pricing – Equans
Alexander Kortas - Senior Director Strategic Pricing – Cargill
Raphael Prync - Global Pricing Strategy Leader Cardiovascular Portfolio – Medtronic
EVENT
Networking Break
Late-morning parallel sessions
| Main Stage | Track 1 / Value-Based Pricing & Commercial Strategy | Track 2 / Revenue Growth Management | Track 3 / Leadership & Transformation | Track 4 / Masterclasses | |
|---|---|---|---|---|---|
| 11:20 | INSPIRATION Inspirational Keynote Talk Accelerate Pricing Transformation with AI-Powered Decision Intelligence
| INSPIRATION Inspirational Talk Capturing Value from AI Innovation: How Successful Startups Turn Innovation into Revenue, Profit, and Growth
Ian Tidswell - CEO - Ideal Price | INSPIRATION Inspirational Talk Improve RGM Performance Through Smarter Mix and Assortment Strategies
| INSPIRATION Inspirational Talk From Pricing Standards to Daily Margin Behaviours: Making Execution Stick
Olivier Dallemagne - Founder and Managing Partner - RGC Consultants | MASTERY Masterclass 1 Mastering the monetisation revolution: From product to solution
Dr. Amadeus Petzke - Partner Pricing & Sales, Leader Industry Sector - hy Consulting Group Dr. Gábor Darvasi - Vice President Pricing & Sales - hy Consulting Group |
| 11:50 | PEER INSIGHTS Interactive Leaders Panel Discussion 2 The Future of Pricing & RGM Leadership in an AI-Driven Economy
Dr. Ekaterina Ruehle - Director Global Strategic Pricing - Henkel Adhesive Technologies; Founder pricedentity.io Nikhil Tripathi - Senior Manager, Pricing- Viking Direct EU Nazar Lukasevych - Head of Global Pricing Competence Center – Hilti Gabor Kapus - Pricing Director - Saverglass | INSPIRATION Inspirational Talk Creating a Winning Pricing Culture: Turning Value Perception into Sustainable Growth
Caio Riccardi - Global Pricing Specialist – Cavotec | INSPIRATION Inspirational Talk Transform RGM into an Enterprise-Wide Capability
Xavier Calero Molluna - Country Manager Iberia - Arbex | INSPIRATION Inspirational Talk Position Pricing as a Strategic Leadership Capability
Daniel Cho - Sr Director, Head of Strategic Pricing CoE. - Philips Healthcare | |
| 12:20 | INSPIRATION Inspirational Keynote Talk Can Pricing Still Protect Margins in an Era of Radical Transparency and AI?
| INSPIRATION Inspirational Talk Build Pricing Strategies That Protect Value During Aggressive Price Wars
Alberto Dall’Osso - Global Head of Pricing Excellence - Bracco Danilo Zatta - PhD, MBA Senior Partner - Implement Consulting Group | INSPIRATION Inspirational Talk Use Advanced Customer Segmentation to Improve RGM
| INSPIRATION Inspirational Talk From Legacy Pricing Chaos to Disciplined Execution: An Industrial Case Study
Pieter Valcke - Senior Manager | Commercial Strategy, Pricing and Analytics - Monitor Deloitte | MASTERY Masterclass 2 The Power of Influence: How to Make Commercial Change Happen
|
| 12:50 | INSPIRATION Inspirational Keynote Talk Winning the Margin War: How Leading Organisations Navigate Inflation, Tariffs and Global Volatility
| INSPIRATION Inspirational Talk Why the Best Pricing Strategies Now Start with Customer/Consumer Psychology
Hasan Guliyev - Senior Revenue Growth Manager – Kenvue | INSPIRATION Inspirational Talk Optimise Channel, Trade and Promotion Strategies for Profitable Growth
Coco van de Goorberg-Vugs - Head of Revenue Growth Management Western Europe - Philips | INSPIRATION Inspirational Talk Centralizing Pricing Control: Navigating the Shift from Individual to Strategic Decision-Making
Christian Schanz - Head of Global Pricing and Condition Management – MAHLE |
11:20
Main Stage
INSPIRATION
Inspirational Keynote Talk
Accelerate Pricing Transformation with AI-Powered Decision Intelligence
- Discover how AI is improving pricing speed and precision
- Learn how organisations are scaling intelligent pricing capabilities
Track 1 / Value-Based Pricing & Commercial Strategy
INSPIRATION
Inspirational Talk
Capturing Value from AI Innovation: How Successful Startups Turn Innovation into Revenue, Profit, and Growth
- Discover how successful AI-based startups identify, communicate and monetise the value their customers recognise in AI-driven and emerging innovations
- Learn a step-by-step, practical approach to identify the value of your innovation and structure offers that capture a fair share of the value created
Ian Tidswell - CEO - Ideal Price
Track 2 / Revenue Growth Management
INSPIRATION
Inspirational Talk
Improve RGM Performance Through Smarter Mix and Assortment Strategies
- Learn how organisations optimise assortment and channel mix
- Discover how RGM is evolving beyond price increases
Track 3 / Leadership & Transformation
INSPIRATION
Inspirational Talk
From Pricing Standards to Daily Margin Behaviours: Making Execution Stick
- Most pricing organisations don't lack tools — they lack execution: standards exist, but teams don't turn them into daily margin behaviours
- How a small central team built a pricing system across 175 countries — linking strategy, process, capabilities, and the human side of pricing
- Adoption engineered, not mandated: reducing 39 capabilities to the 7–15 that moved each country's business case, with named owners closing the gaps
- Where AI genuinely changes pricing execution — and where the real bottleneck stays human, not technical
Olivier Dallemagne - Founder and Managing Partner - RGC Consultants
Track 4 / Masterclasses · 11:20–12:20 (1 hour)
MASTERY
Masterclass 1
Mastering the monetisation revolution: From product to solution
- From product to solution: manufacturers can unlock major value by shifting from one-time equipment sales to solution-driven business models
- The technology is ready, the commercial model isn't: the real barrier to this shift is measuring value, attributing it fairly, and allocating risk
- Strategy alone isn't enough: even sound business models stall without the right organizational structure, incentives, and pricing capability to support them
Dr. Amadeus Petzke - Partner Pricing & Sales, Leader Industry Sector - hy Consulting Group
Dr. Gábor Darvasi - Vice President Pricing & Sales - hy Consulting Group
11:50
Main Stage
PEER INSIGHTS
Interactive Leaders Panel Discussion 2
The Future of Pricing & RGM Leadership in an AI-Driven Economy
- Explore how pricing capabilities are changing globally
- Learn how organisations are redesigning pricing teams
Dr. Ekaterina Ruehle - Director Global Strategic Pricing - Henkel Adhesive Technologies; Founder pricedentity.io
Nikhil Tripathi - Senior Manager, Pricing- Viking Direct EU
Nazar Lukasevych - Head of Global Pricing Competence Center – Hilti
Gabor Kapus - Pricing Director - Saverglass
Track 1 / Value-Based Pricing & Commercial Strategy
INSPIRATION
Inspirational Talk
Creating a Winning Pricing Culture: Turning Value Perception into Sustainable Growth
- Move Beyond Cost-Plus Pricing: Learn how leading organisations shape customer perception, communicate value effectively, and command premium prices through strategic positioning
- Build a Data-Driven Pricing Mindset: Discover how cross-functional collaboration, customer insights, segmentation, and pricing analytics create a culture that consistently balances profitability with customer value
Caio Riccardi - Global Pricing Specialist – Cavotec
Track 2 / Revenue Growth Management
INSPIRATION
Inspirational Talk
Transform RGM into an Enterprise-Wide Capability
- Explore how leading firms integrate RGM across commercial functions
- Discover how to embed RGM into long-term strategic planning
Xavier Calero Molluna - Country Manager Iberia - Arbex
Track 3 / Leadership & Transformation
INSPIRATION
Inspirational Talk
Position Pricing as a Strategic Leadership Capability
- Find out how pricing teams gain executive sponsorship and influence
- Discover how pricing drives enterprise profitability
Daniel Cho - Sr Director, Head of Strategic Pricing CoE. - Philips Healthcare
12:20
Main Stage
INSPIRATION
Inspirational Keynote Talk
Can Pricing Still Protect Margins in an Era of Radical Transparency and AI?
- Explore how AI, marketplaces and digital channels are changing pricing power
- Analyse how organisations defend differentiation in hyper-transparent markets
Track 1 / Value-Based Pricing & Commercial Strategy
INSPIRATION
Inspirational Talk
Build Pricing Strategies That Protect Value During Aggressive Price Wars
- Analyse how organisations avoid reactive discounting traps
- Discover smarter approaches to defending long-term margin integrity
Alberto Dall’Osso - Global Head of Pricing Excellence - Bracco
Danilo Zatta - PhD, MBA Senior Partner - Implement Consulting Group
Track 2 / Revenue Growth Management
INSPIRATION
Inspirational Talk
Use Advanced Customer Segmentation to Improve RGM
- Analyse how behavioural segmentation improves pricing precision
- Discover smarter approaches to customer profitability
Track 3 / Leadership & Transformation
INSPIRATION
Inspirational Talk
From Legacy Pricing Chaos to Disciplined Execution: An Industrial Case Study
- Learn how a decentralised organisation harmonised pricing across its extensive portfolio without overriding local autonomy
- Discover a phased wave approach that builds credibility through early wins, then scales sustainably across the organisation
Pieter Valcke - Senior Manager | Commercial Strategy, Pricing and Analytics - Monitor Deloitte
Track 4 / Masterclasses · 12:20–13:20 (1 hour)
MASTERY
Masterclass 2
The Power of Influence: How to Make Commercial Change Happen
- Explore how the most successful pricing and RGM leaders build influence across Sales, Finance and the wider organisation
- Learn how to turn resistance into commitment and create the internal momentum needed for transformation
12:50
Main Stage
INSPIRATION
Inspirational Keynote Talk
Winning the Margin War: How Leading Organisations Navigate Inflation, Tariffs and Global Volatility
- Find out how top pricing, RGM and commercial leaders protect profitability during extreme uncertainty
- Discover the strategies enabling faster, smarter and more resilient commercial decisions
Track 1 / Value-Based Pricing & Commercial Strategy
INSPIRATION
Inspirational Talk
Why the Best Pricing Strategies Now Start with Customer/Consumer Psychology
- Explore how perception, trust and behavioural economics influence willingness-to-pay
- Discover how companies combine analytics with human decision science
Hasan Guliyev - Senior Revenue Growth Manager – Kenvue
Track 2 / Revenue Growth Management
INSPIRATION
Inspirational Talk
Optimise Channel, Trade and Promotion Strategies for Profitable Growth
- Learn how organisations improve channel profitability through smarter RGM
- Discover advanced approaches to trade and promotion optimization
Coco van de Goorberg-Vugs - Head of Revenue Growth Management Western Europe - Philips
Track 3 / Leadership & Transformation
INSPIRATION
Inspirational Talk
Centralizing Pricing Control: Navigating the Shift from Individual to Strategic Decision-Making
- Overcome Sales Resistance: Learn how to manage organisational pushback and build acceptance when pricing authority shifts from individual salespeople to a centralised model
- Protect Margins Under Increasing Customer Pressure: Understand how centralised pricing can strengthen pricing discipline and defend margins as customers consolidate and negotiation power shifts
- Scale Pricing Across Complexity: Discover how governance, processes and digital tools enable consistent pricing across thousands of SKUs, product categories and market requirements
Christian Schanz - Head of Global Pricing and Condition Management – MAHLE
Lunch
EVENT
Lunch and Networking
Afternoon parallel sessions
| Main Stage | Track 1 / Value-Based Pricing & Commercial Strategy | Track 2 / Revenue Growth Management | Track 3 / Leadership & Transformation | Track 4 / Masterclasses | |
|---|---|---|---|---|---|
| 14:20 | INSPIRATION Inspirational Keynote Talk Build Predictive Pricing Capabilities That Anticipate Market Volatility
| ACTION Workshop 1 Improve Value-Based Price Realisation Through Better Sales Alignment
| ACTION Workshop 2 Customising RGM execution across the channels reshaping European CPG
Sandeep Mathew - Revenue Growth Management Expert - Ex-Unilever Global Director - Ex-Bain Advisor | ACTION Workshop 3 Improve Competitive Intelligence for Faster Pricing Decisions
Pavel Matyasko - Business Analyst, Pricing Solution Expert - TopMonks Dr. Anna van der Weerden - co-CEO - TopMonks | MASTERY Masterclass 3 The Portfolio Architect: Designing Growth Across Every Customer and Product
|
| 14:50 | INSPIRATION Inspirational Keynote Talk Using AI to build Pricing Capability: Where Are YOU Today?
Loon Spielmann - Vice President Pricing Strategy - Bosch Rexroth | ACTION Workshop 4 Optimise Value Pricing Across Commodity and Premium Product Portfolios
| ACTION Workshop 5 Revenue Growth Management Beyond Promotions and Discounts
| ACTION Workshop 6 Build AI-Ready Pricing Foundations with Better Data and Governance
Chiel Messelink - Manager Pricing & Promotions and Management Member - GAMMA | |
| 15:20 | INSPIRATION Inspirational Keynote Talk Who owns the price? Why pricing fails—and how leaders redesign decision power to make it work
Anna Fastishevskaya - Commercial Finance Director EMEA – Eaton | PEER INSIGHTS Success Story 1 Use Dynamic Pricing Without Damaging Customer Trust
| PEER INSIGHTS Success Story 2 Improve Revenue Growth Through Smarter Promotions and Trade Optimization
| PEER INSIGHTS Success Story 3 Reclaiming margin through pricing transformation
Florence Brunet - Head of Pricing – Equans | MASTERY Masterclass 4 The Decision Advantage: How the Best Commercial Leaders Think
|
| 15:50 | PEER INSIGHTS Interactive Leaders Panel Discussion 3 AI in Pricing: What Is Real, What Is Hype and What Actually Works?
Moderator: Dr. Steve Laborda - founder – Valuebizbooster Caio Riccardi - Global Pricing Specialist – Cavotec Andrés Sánchez Vicens - Sr. Director Revenue Growth Manager – Kenvue Stefano Porciello - Global Lead of Pricing - Oase Gmbh Jacob Moller Korsgaard - Pricing Director - Danfoss | PEER INSIGHTS Success Story 4 Improve Pricing Agility During Global Market Volatility
| PEER INSIGHTS Success Story 5 RGM Is Not a Function – It’s the Mindset Behind How We Decide
Carlien Crol - RGM Director Europe – Bacardi | PEER INSIGHTS Success Story 6 How Leading Companies Scale Pricing Analytics into Business Results
Nazar Lukasevych - Head of Global Pricing Competence Center – Hilti |
14:20
Main Stage
INSPIRATION
Inspirational Keynote Talk
Build Predictive Pricing Capabilities That Anticipate Market Volatility
- Analyse how organisations use predictive intelligence to improve responsiveness
- Discover how to react faster to disruption, inflation and demand shifts
Track 1 / Value-Based Pricing & Commercial Strategy
ACTION
Workshop 1
Improve Value-Based Price Realisation Through Better Sales Alignment
- Learn how to embed pricing into commercial decision-making
- Discover how to reduce unnecessary discounting
Track 2 / Revenue Growth Management
ACTION
Workshop 2
Customising RGM execution across the channels reshaping European CPG
- Explore how CPG companies can translate global frameworks into differentiated channel execution across omnichannel and the value channel
Sandeep Mathew - Revenue Growth Management Expert - Ex-Unilever Global Director - Ex-Bain Advisor
Track 3 / Leadership & Transformation
ACTION
Workshop 3
Improve Competitive Intelligence for Faster Pricing Decisions
- Analyse how companies monitor market pricing dynamics
- Learn smarter benchmarking techniques
Pavel Matyasko - Business Analyst, Pricing Solution Expert - TopMonks
Dr. Anna van der Weerden - co-CEO - TopMonks
Track 4 / Masterclasses · 14:20–15:20 (1 hour)
MASTERY
Masterclass 3
The Portfolio Architect: Designing Growth Across Every Customer and Product
- Explore how to make smarter choices across portfolios, segments, channels, assortment and customer value propositions
- Learn how to balance premiumisation, accessibility, volume and profitability to build a stronger growth engine
14:50
Main Stage
INSPIRATION
Inspirational Keynote Talk
Using AI to build Pricing Capability: Where Are YOU Today?
- How to Turn AI Talk into Action: A practical guide for moving from abstract ideas to building your first pricing tool with low or zero budget
- Navigating the Pitfalls: A realistic look at what can go wrong on your AI journey and how to avoid common mistakes
- Adoption as the Measure of Success: Why the best tool is useless if it’s not adopted, and how to ensure your solutions are embraced by the team
Loon Spielmann - Vice President Pricing Strategy - Bosch Rexroth
Track 1 / Value-Based Pricing & Commercial Strategy
ACTION
Workshop 4
Optimise Value Pricing Across Commodity and Premium Product Portfolios
- Identify how organisations balance volume and profitability
- Discover strategies for differentiated pricing approaches
Track 2 / Revenue Growth Management
ACTION
Workshop 5
Revenue Growth Management Beyond Promotions and Discounts
- Learn how leading companies optimise mix, assortment and channels
- Discover the future evolution of RGM
Track 3 / Leadership & Transformation
ACTION
Workshop 6
Build AI-Ready Pricing Foundations with Better Data and Governance
- Understand why data quality is the biggest AI success factor
- Discover how organisations are fixing fragmented pricing systems
Chiel Messelink - Manager Pricing & Promotions and Management Member - GAMMA
15:20
Main Stage
INSPIRATION
Inspirational Keynote Talk
Who owns the price? Why pricing fails—and how leaders redesign decision power to make it work
- Hear how a real EMEA transformation case shifted from fragmented ownership to a clear decision architecture across Sales, Finance and Pricing
- Increase execution speed while strengthening governance and control
- Learn how to build a Pricing Centre of Excellence connecting strategy, execution and analytics into one operating model
- Drive adoption in high-resistance environments, where stakeholder alignment — not tools — determines success
Anna Fastishevskaya - Commercial Finance Director EMEA – Eaton
Track 1 / Value-Based Pricing & Commercial Strategy
PEER INSIGHTS
Success Story 1
Use Dynamic Pricing Without Damaging Customer Trust
- Learn how to balance automation with value perception
- Discover when to react to competitors — and when not to
Track 2 / Revenue Growth Management
PEER INSIGHTS
Success Story 2
Improve Revenue Growth Through Smarter Promotions and Trade Optimization
- Learn how RGM teams optimise promotions more effectively
- Discover how to drive profitable growth
Track 3 / Leadership & Transformation
PEER INSIGHTS
Success Story 3
Reclaiming margin through pricing transformation
- Margin improves only with a fundamental shift in pricing behaviours across the full lifecycle, from strategy to execution and monitoring
- Sustainable margin requires moving from cost-based pricing to value and risk monetisation
Florence Brunet - Head of Pricing – Equans
Track 4 / Masterclasses · 15:20–16:20 (1 hour)
MASTERY
Masterclass 4
The Decision Advantage: How the Best Commercial Leaders Think
- Discover how leading organisations make better decisions when data is incomplete, markets are volatile and the future is uncertain
- Explore the balance between analytical rigour, intuition, speed and judgment in high-stakes commercial decisions
15:50
Main Stage
PEER INSIGHTS
Interactive Leaders Panel Discussion 3
AI in Pricing: What Is Real, What Is Hype and What Actually Works?
- Hear real implementation experiences from global pricing leaders
- Explore where AI delivers measurable value today
Moderator: Dr. Steve Laborda - founder – Valuebizbooster
Caio Riccardi - Global Pricing Specialist – Cavotec
Andrés Sánchez Vicens - Sr. Director Revenue Growth Manager – Kenvue
Stefano Porciello - Global Lead of Pricing - Oase Gmbh
Jacob Moller Korsgaard - Pricing Director - Danfoss
Track 1 / Value-Based Pricing & Commercial Strategy
PEER INSIGHTS
Success Story 4
Improve Pricing Agility During Global Market Volatility
- Explore how organisations react faster to disruption
- Discover strategies for tariffs, inflation and supply shocks
Track 2 / Revenue Growth Management
PEER INSIGHTS
Success Story 5
RGM Is Not a Function – It’s the Mindset Behind How We Decide
- Data creates clarity, but value is created through decisions and excellence in execution
- Lessons from one of Bacardi Europe’s largest value creation programs
Carlien Crol - RGM Director Europe – Bacardi
Track 3 / Leadership & Transformation
PEER INSIGHTS
Success Story 6
How Leading Companies Scale Pricing Analytics into Business Results
- Turn pricing data into business decisions at scale
- Build analytics capabilities that drive real commercial impact
Nazar Lukasevych - Head of Global Pricing Competence Center – Hilti
Closing plenary and celebration
EVENT
Networking Break
INSPIRATION
Inspirational Keynote Partner Talk
Improve Enterprise Profitability Through Intelligent Pricing Automation
- Analyse where automation generates the greatest commercial impact
- Discover how organisations scale pricing efficiency globally
PEER INSIGHTS
Interactive Leaders Panel Discussion 4
The Biggest Pricing and RGM Lessons from Global Industry Leaders
- Hear practical lessons from complex pricing and RGM transformations
- Identify what actually delivered measurable business impact
Cecilia Mallen – International Consumer RGM Director – PepsiCo
Pedro Piccoli Soares - Group Pricing Director - HBX Group
Xavier Calero Molluna - Country Manager Iberia - Arbex
Federico Boccardo – Commercial Excellence Lead EMEA Agriculture & Trading - Cargill
Ingo Reinhardt - Co-Founder & MD – Buynomics
HAVE FUN
External Talk
To Be Announced
EVENT
Closing Remarks by the Chairperson
HAVE FUN
EPP 20 Years Birthday Celebration
Networking Drinks
EVENT
End of Day 1
Programme Day 2 · 18 November 2026
Core focus themes: Value-Based Pricing & Commercial Strategy · Leadership & Transformation · Revenue Growth Management
Morning plenary
EVENT
Welcome Coffee & Registration
EVENT
Chairperson Opening Remarks
INSPIRATION
TED Talk
Commercial Growth Across Continents
- Why do some RGM programs deliver millions in value while others struggle to scale, despite having tools and technology?
- This session will share hard-earned lessons from scaling RGM across markets, including when sophistication kills relevance, why adoption must extend beyond the RGM team
- And, how to build a model that creates both global leverage and local accountability as AI reshapes pricing and revenue management
Ajay Ahuja - Global RGM Lead – Kellogg
INSPIRATION
Inspirational Keynote Talk
Reinventing Revenue Growth Through AI, Pricing Intelligence and Commercial Transformation
- Learn how organisations connect pricing, RGM and analytics into one intelligent commercial strategy
- Discover how AI is accelerating decision-making and profitable growth
Simon Murzeau – Partner Commercial Strategy & Pricing – EY-Parthenon
PEER INSIGHTS
Interactive Leaders Panel Discussion 5
The Future of Commercial Excellence: What the World’s Leading Pricing and RGM Teams Are Doing Now
- Hear how top organisations are preparing for the next era of AI-driven commercial strategy
- Discover the innovations transforming pricing, revenue growth and profitability management
Moderator: Dr. Steve Laborda - founder – Valuebizbooster
Dr. Esther Lefay - Global Pricing Manager - ABB
Philippe Vandevoorde - Lead of Telco Pricing – Proximus
Madhushruti Roy – Head of Revenue Growth Management, International Personal Care - Kimberly-Clark
Michael Bartels - Strategic Pricing Lead - Keller & Kalmbach GmbH & Co. KG
INSPIRATION
Inspirational Keynote Talk
The next era of Commercial Excellence: from Pricing & Revenue Management silos to enterprise-wide profit alignment
- Fragmented decisions across commercial functions create hidden costs, margin dilution and lost revenue by optimizing locally rather than globally
- The next evolution of Commercial Excellence is an AI-driven decision engine that aligns Pricing, Revenue Management, Sales, (Online) Marketing, Supply Chain and Web around enterprise-wide profit optimization
- We will explore a new cross-functional framework that is needed to synchronize data, incentives and execution across teams, enabling coordinated supply & demand decisions and sustainable value creation.
Paul van Keulen - Director of Pricing, Tools & Strategic Projects - Center Parcs Europe
EVENT
Networking Break
Late-morning tech demo showcase
| Main Stage | Tech Demo 1 | Tech Demo 2 | Tech Demo 3 | Masterclasses | |
|---|---|---|---|---|---|
| 11:20 | INSPIRATION Inspirational Keynote Talk Create Self-Improving Pricing Systems with AI and Machine Learning
| INNOVATION Tech Demo 1 Use AI to Improve Pricing Recommendations and Margin Performance
| INNOVATION Tech Demo 2 Improve Price Monitoring Through Real-Time Competitive Intelligence
| INNOVATION Tech Demo 3 Build Smarter Pricing Dashboards for Faster Commercial Decisions
| MASTERY Masterclass 5 The Value Conversation: Turning Customer Perception into Commercial Power
|
| 11:50 | PEER INSIGHTS Interactive Leaders Panel Discussion 6 From Data to Competitive Advantage: The New Rules of Pricing and Revenue Excellence
Francesco Mandina - EPP Ambassador Switzerland Bruno Rosa - Senior Pricing Director, Flavors EMEA - ADM Nutrition More panellists TBC. | INNOVATION Tech Demo 4 Improve Deal Profitability Through AI-Supported Negotiation Tools
| INNOVATION Tech Demo 5 Use Predictive Analytics to Improve Forecasting Accuracy
| INNOVATION Tech Demo 6 Build AI-Enabled Segmentation Models for Better Pricing Precision
|
11:20
Main Stage
INSPIRATION
Inspirational Keynote Talk
Create Self-Improving Pricing Systems with AI and Machine Learning
- Learn how intelligent systems continuously optimise pricing decisions
- Discover how organisations improve pricing precision over time
Tech Demo 1
INNOVATION
Tech Demo 1
Use AI to Improve Pricing Recommendations and Margin Performance
- Discover real-world AI pricing applications
- Learn how organisations improve pricing precision
Tech Demo 2
INNOVATION
Tech Demo 2
Improve Price Monitoring Through Real-Time Competitive Intelligence
- Learn how companies automate competitive tracking
- Discover smarter market-response capabilities
Tech Demo 3
INNOVATION
Tech Demo 3
Build Smarter Pricing Dashboards for Faster Commercial Decisions
- Identify how leaders simplify pricing complexity
- Discover dashboards that drive action
Track 4 / Masterclasses · 11:20–12:20 (1 hour)
MASTERY
Masterclass 5
The Value Conversation: Turning Customer Perception into Commercial Power
- Learn how to communicate and demonstrate value in a world where customers have more information and negotiating power than ever
- Discover how stronger value stories can reduce discount dependency and strengthen willingness-to-pay
11:50
Main Stage
PEER INSIGHTS
Interactive Leaders Panel Discussion 6
From Data to Competitive Advantage: The New Rules of Pricing and Revenue Excellence
- Learn how leading companies transform data into commercial advantage
- Discover the capabilities separating pricing leaders from laggards
Francesco Mandina - EPP Ambassador Switzerland
Bruno Rosa - Senior Pricing Director, Flavors EMEA - ADM Nutrition
More panellists TBC.
Tech Demo 1
INNOVATION
Tech Demo 4
Improve Deal Profitability Through AI-Supported Negotiation Tools
- How pricing teams optimise negotiation outcomes
- Discover smarter pricing simulation capabilities
Tech Demo 2
INNOVATION
Tech Demo 5
Use Predictive Analytics to Improve Forecasting Accuracy
- Find out how organisations improve pricing forecasts
- Analyse how predictive models support commercial planning
Tech Demo 3
INNOVATION
Tech Demo 6
Build AI-Enabled Segmentation Models for Better Pricing Precision
- Learn how machine learning improves customer segmentation
- Discover more advanced targeting capabilities
Late-morning parallel sessions
| Main Stage | Track 1 / Value-Based Pricing & Commercial Strategy | Track 2 / Revenue Growth Management | Track 3 / Leadership & Transformation | Track 4 / Masterclasses | |
|---|---|---|---|---|---|
| 12:20 | INSPIRATION Inspirational Keynote Talk Use Commercial Intelligence Platforms to Drive Faster Revenue Growth
| ACTION Workshop 7 Monetise Sustainability Without Weakening Competitive Positioning
| ACTION Workshop 8 Improve Revenue Growth Through Smarter Promotion Analytics
| ACTION Workshop 9 Use AI to Improve Price Elasticity and Demand Analysis
| MASTERY Masterclass 6 The Transformation Multiplier: Why Some Organisations Change Faster Than Others
|
| 12:50 | INSPIRATION Inspirational Keynote Talk The New Commercial Brain: How AI Is Reshaping Pricing, RGM and Commercial Excellence
| PEER INSIGHTS Interactive Leaders Panel Discussion 7 Build Change Management Strategies That Accelerate Pricing & RGM Transformation
Yvonne Pon - Global Markets Pricing and Monetization Director - eBay | PEER INSIGHTS Success Story Talk- 7 The Last Mile of Revenue Growth Management: Turning Strategy into Commercial Impact
Andrés Sánchez Vicens - Sr. Director Revenue Growth Manager – Kenvue | PEER INSIGHTS Success Story Talk- 8 Improve Pricing & RGM Execution Through Commercial Intelligence Platforms
|
12:20
Main Stage
INSPIRATION
Inspirational Keynote Talk
Use Commercial Intelligence Platforms to Drive Faster Revenue Growth
- Learn how organisations unify pricing, analytics and commercial execution
- Discover how integrated intelligence improves enterprise performance
Track 1 / Value-Based Pricing & Commercial Strategy
ACTION
Workshop 7
Monetise Sustainability Without Weakening Competitive Positioning
- Explore how organisations price ESG and sustainability initiatives effectively
- Discover how customers respond to sustainable value propositions
Track 2 / Revenue Growth Management
ACTION
Workshop 8
Improve Revenue Growth Through Smarter Promotion Analytics
- Learn how organisations optimise promotional effectiveness
- Learn better approaches to trade optimization
Track 3 / Leadership & Transformation
ACTION
Workshop 9
Use AI to Improve Price Elasticity and Demand Analysis
- Learn how organisations improve pricing accuracy
- Discover advanced elasticity modelling approaches
Track 4 / Masterclasses · 12:20–13:20 (1 hour)
MASTERY
Masterclass 6
The Transformation Multiplier: Why Some Organisations Change Faster Than Others
- Understand the organisational behaviours, leadership principles and operating models that accelerate commercial transformation
- Discover how to move from isolated initiatives to sustainable, enterprise-wide change
12:50
Main Stage
INSPIRATION
Inspirational Keynote Talk
The New Commercial Brain: How AI Is Reshaping Pricing, RGM and Commercial Excellence
- Hear how leading organisations are embedding AI into pricing and revenue growth decisions
- Discover how commercial leaders balance automation, strategy and customer value creation
Track 1 / Value-Based Pricing & Commercial Strategy
PEER INSIGHTS
Interactive Leaders Panel Discussion 7
Build Change Management Strategies That Accelerate Pricing & RGM Transformation
- Assess how to increase internal adoption of pricing & RGM initiatives
- Discover how leaders overcome resistance across sales and commercial teams
Yvonne Pon - Global Markets Pricing and Monetization Director - eBay
Track 2 / Revenue Growth Management
PEER INSIGHTS
Success Story Talk- 7
The Last Mile of Revenue Growth Management: Turning Strategy into Commercial Impact
- Discover how leading organisations bridge the gap between commercial strategy and frontline execution
- Learn the practical levers that drive adoption, accountability and measurable business results
Andrés Sánchez Vicens - Sr. Director Revenue Growth Manager – Kenvue
Track 3 / Leadership & Transformation
PEER INSIGHTS
Success Story Talk- 8
Improve Pricing & RGM Execution Through Commercial Intelligence Platforms
- How companies operationalise pricing insights
- Discover tools that improve commercial alignment
Afternoon plenary and closing
EVENT
Lunch and Networking
INSPIRATION
Inspirational Keynote External Talk
The Human Advantage in the Age of AI: Why Empathy, Curiosity and Courage Will Matter More Than Ever
- Explore why emotional intelligence and human connection are becoming critical leadership skills in AI-driven organisations
- Discover how curiosity, adaptability and resilience separate exceptional leaders during uncertainty and transformation
- Learn how top performers maintain influence, trust and purpose in high-pressure commercial environments
INSPIRATION
Inspirational Keynote Talk
Why Pricing & RGM Excellence Will Define the Next Decade of Commercial Success
- Explore how pricing is becoming a strategic differentiator
- Discover what separates high-performing pricing organisations
Madhushruti Roy – Head of Revenue Growth Management, International Personal Care - Kimberly-Clark
INSPIRATION
Inspirational Keynote Talk
Build End-to-End Commercial Excellence Through Integrated Pricing and RGM
- Learn how organisations align pricing, sales and analytics
- Discover frameworks for enterprise revenue optimization
PEER INSIGHTS
Interactive Leaders Panel Discussion 8
The Commercial Revolution Has Started: Is Your Organisation Ready for What Comes Next?
- Explore the biggest disruptions reshaping pricing, RGM and commercial strategy
- Hear how leading organisations are reinventing decision-making, growth and value creation are
Pierre Jousset - Commercial Strategy Manager - Stage Entertainment
Ilia Keshishev - Global RGM Lead – Danone
Ramona Maties-Falaschi - Global Pricing Director. Oilfield Services and Equipment - Baker Hughes
More panellists TBC.
EVENT
Closing Remarks by the Chairperson and EPP Management
EVENT
End of Event