Hasan Guliyev is a Senior RGM Leader specializing in solving complex commercial challenges by bridging data-driven strategy with behavioral design. Currently leading Revenue Growth Management for the German market at Kenvue, he has spent nearly a decade architecting high-impact commercial turnarounds within the FMCG sector. Combining a background in behavioral economics and finance, Hasan translates deep market data and shopper psychology into sustainable P&L growth. A keynote speaker at global RGM forums, he is a leading voice on optimizing commercial decision systems to navigate polarized markets.