Program

TRAINING:

Understanding Value: The Path to Effective Pricing  Discover More

Strategies & Tactics for Pricing Excellence  Discover More

Welcome Coffee and Registrations

Welcome by Pol Vanaerde - President - EPP Pricing Platform

Opening Remarks

The Alchemy of AI: Transforming Numbers into Gold 

Unveil the secrets of generative AI as it turns raw data into profitable pricing models

The AI Pricing Forge: Crafting the Future of Commerce 

Case study of the fusion of AI and market dynamics to create robust pricing strategies that drive growth 

PANEL:

Machine Learning Mysteries: Unpacking Algorithms for Price Optimization 

An exploration of the intricate machine learning algorithms behind pricing optimization, discussing the latest advancements and their practical applications 

Gen AI Impact on CPQ Systems 

• Are you ready for a complete overhaul of how your company approaches CPQ? 
• The future role of sales teams and the relevance of current CPQ software 

Forecasting Frontiers: Predictive Power Plays 

Navigate the future of pricing with cutting-edge analytics that anticipate market trends and set the stage for strategic success

BREAKOUTS:

ROUNDTABLE:

Leveraging Technology for Advanced Pricing Strategies 

Deep dive discussions of:

• Predictive Analytics for Price Optimization - Deep dive into how predictive analytics is revolutionizing price setting in various sectors 
• Blockchain’s Role in Transparent Pricing - Exploring blockchain technology for creating transparent and tamper-proof pricing mechanisms 
• Personalization at Scale with AI - Discussing the ethical and practical considerations of using AI for personalized pricing 
• The Rise of Subscription Models - Examining the shift towards subscription-based pricing across different industries and its long-term sustainability 
• Real-Time Pricing Adjustments - Delving into the technologies enabling real-time pricing and the challenges of implementing them

Lunch & Networking

Is RGM the Next Step in the Future of Pricing? 

Explore how RGM is evolving from commercial B2B pricing 

Strategic RGM vs. Tactical Interventions

Join our journey from tactical RGM interventions to a more strategic RGM approach, focused on where to play and how to win.

PANEL:

Profit Maximizers: The Analytics of Advantage 

Leverage the laser precision of analytics to sculpt promotions and trade spend into tools of competitive supremacy

EPP Remarks

PANEL:

Surge Pricing in Transportation: Market Efficiency or Consumer Exploitation?  

A debate on surge pricing pros and cons

BREAKOUTS:

Automated Price Matching 

Is this just chasing your dumbest competitor? 

Closing Remarks

NETWORKING DINNER

Welcome Coffee and Registrations

Opening Remarks - The Magic Key

Price Elasticity vs Price Sensitivity 

Behavioral pricing state-of-the-art price sensitivity 

Hospitality’s High Stakes: Pricing in the Fast Lane 

Elevate travel and hospitality experiences with pricing strategies that move at the speed of your guests’ expectations 

The Art of Luxury Brand Pricing: Balancing Exclusivity and Accessibility 

Discussing the delicate balance luxury brands must strike in their pricing strategies to maintain exclusivity while expanding their market reach

PANEL:

The Role of Psychological Pricing: Manipulative or Merely Effective? 

Discuss whether psychological pricing tactics are manipulative by exploiting consumer behavior or if they’re simply effective marketing strategies 

Coffee Break

BREAKOUTS:

Lunch & Networking

Case Study Shift from a Traditional Perpetual License Model to a Subscription-Based Model 

3 steps you must take to successfully expand customer base and increase LTV

Penetration Pricing for Streaming Services 

Long-term implications for your customers and your profit margins 

Keys to Success When Implementing a Freemium Model 

Explore the various elements we tried and what eventually was the key to our success

BREAKOUTS:

Using Value-Based Models to Combat the Murkiness of Traditional Pricing  

Critics argue that the token-based and subscription-based pricing models are not clearly value-driven, making it difficult for businesses to understand the cost relative to the value provided. See how we implemented a more transparent and customer-value-aligned pricing strategy.

BREAKOUTS:

Big Data, Big Impact: Personalization at Scale 

Big data analytics takes center stage, transforming customer experiences into personalized pricing masterpieces

Closing Remarks