THE UNIFIED THEORY OF PRICING

This article developed by our partner BCG introduces the Strategic Pricing Hexagon, a unified pricing theory, and its seven approaches linked to market characteristics. It emphasizes its role in simplifying pricing discussions and aiding strategic decision-making for business leaders.

SOLVING THE PARADOX OF FAIR PRICES

This article from BCG discusses the paradox of fair pricing and explores how price variation can be economically advantageos for companies. This article recommends to embrace price variation, justifying it transparently, and leaving some value for customers. In doing so, companies can benefit themselves and customers while adapting to cultural norms and societal fairness. 

FROM CHAOS TO CLARITY: TRANSFORMING YOUR BUSINESS WITH PRICING SOFTWARE

In today's ever-changing market, organizations face the challenge of maximizing revenue and margins while navigating complex pricing dynamics. Download this whitepaper from Horváth to discover how a holistic approach to pricing, combining strategy, advanced software, and data-driven decision-making, holds the key to unlocking pricing excellence. Explore the transformative power of pricing tools, gain insights into their role in centralized management, analytics, optimization, and compliance. Delve into the crucial considerations for selecting the right software and implementing a successful pricing transformation. Join us on this journey towards pricing excellence and discover the untapped potential it holds for your business's growth and success. 

FORUM PRESENTATION: IMPLEMENTING VARIABLE SERVICES PRICING

View this video recording of the presentation “Implementing variable services pricing” by Marcel Körner – Senior Director, Global Services Pricing Strategy – DELL Technologies, delivered at our past Global Pricing Forum.
This compelling session, showcases practical examples from DELL Technologies' own experiences in implementing effective price management strategies. By delving into the intricacies of pricing tailored to individual customer needs, you'll gain valuable insights into elevating services attachment rates and driving overall profitability.

WHITEPAPER: PRICING SUSTAINABILITY 

Did you know that the top 15  “most sustainable” companies have performed below the S&P 500 over time? 
So how can a company gain more benefit from their investment into sustainability?  

This interesting whitepaper from our partner Vendavo shares insights into building a framework for sustainability development to select the most suitable pricing approach to optimizing these activities and maximizing your benefits.

Download this whitepaper to discover:

• In what customer segment you’ll be able to realize the most value from sustainability efforts. 
• The two methods for building competitive differentiation that leads to price premiums. 
• Real-world examples of companies that have applied these methods.

ARTICLE: PRICING STRATEGIES FOR VOLATILE TIMES 

Maintaining healthy margins in today's market can be challenging – rising costs, supply chain disruptions, and the threat of an economic downturn make pricing decisions more uncertain than ever.

This article, developed by our partner Bain & Company, examines the opportunities and difficulties that B2B companies face and offers a three-step approach that quickly assesses your starting point and identifies the pricing actions you can take to restore margins and improve financial performance.

Download the article and gain a competitive edge in an unpredictable market landscape. 

THE STATE OF PRICING - FINDING MAGIC IN THE MARGINS AMID UNPRECEDENTED CHALLENGES 

In today's ever-changing business landscape, companies are facing unprecedented challenges – rising energy costs, record-high inflation, and low consumer confidence. These factors are putting immense pressure on resources and profits, making effective margin management more critical than ever. 

Amid this turbulence, many businesses are recognizing the benefits of automation. However, navigating the complex world of digital solutions can be intimidating.

Download this whitepaper, developed by our partner Flintfox, which explores how businesses like yours can harness the power of pricing and automation to enhance profits and maintain competitiveness.

HOW TO STOP AI FROM KILLING THE WOW IN PRICING AND MARKETING

The emergence of AI is rapidly transforming business models, offering faster product development and optimized pricing strategies, but also posing risks like analytical convergence and neglecting human biases.

This article, written by our partner Epic Conjoint, explores GenAI's impact on the future of pricing and marketing. Download this insightful piece to learn about thinking creatively beyond historical data, the dangers of analytical convergence, and the loss of irrational advantages in the evolving AI-driven pricing and marketing landscape. Gain valuable insights into the evolving landscape of pricing and marketing in the age of AI to uncover its full potential.