Speakers

Daniel Cho is the Head of the Strategic Pricing Centre of Excellence for Philips Healthcare, a €14B global business. Daniel is passionate about Value-Based Pricing and Selling and about leveraging advanced Insights and Analytics to empower business and pricing leaders in driving sustainable and profitable growth.  Before leading Pricing, Daniel held roles in management consulting, sales development, product management, and marketing intelligence, and has been a long-standing advocate for competitive intelligence within the company. 

Jacob has over 15 years of experience working with pricing in large multinational B2B companies. He specializes in designing pricing concepts and implementing pricing software to enable value-based pricing across global markets and diverse sales channels. Prior to focusing on pricing, Jacob held roles in finance and sales, giving him a broad commercial perspective. 

In his current role, Jacob leads a global pricing team at Danfoss, driving price optimization strategies that support business growth worldwide. He holds a Master’s degree in International Business from Aarhus University and has been a Certified Pricing Professional since 2018. 

Gabor Kapus is in charge of the business transformation deployment for commercial policy, pricing and quotation at Schneider Electric. The program creates the link from strategy to channel management, to commercial policy, to pricing and to quotation. It touches many aspects of the way we do business in the field and connect to digitized processes, IT platforms and data objects. These days, Schneider Electric is transforming its operations and the mission is to be the digital partner for sustainability and efficiency for our customers. This journey brings us to sell more solutions, more services and the way we price and quote is under constant evolution.  

During the 30+ years of professional experience, Gabor held positions in pricing and finance, in various geographies (Hungary, France, China and Russia). His carrier is balanced between operational experience and corporate change management projects. As a leader of the company, to sustain the businesses, he is keeping special attention on Digital, Continuing Education, Adaptability and Change Management.   

I hold a diploma in International Business Administration with a major in International Strategy and Management Accounting.

I began my career as a Plant Accountant in Germany before moving to Belgium, where I advanced to Global Product Line Controller. Later, I expanded my expertise as Global Risk Manager for non-hedgeable commodities and foreign exchange, followed by leading Integrated Business Planning for multiple business units.

Richard Sztajn is Group Pricing Director for Euromaster, an European Tyre Services & Vehicle Maintenance Specialist.

Euromaster is a wholly-owned Michelin Group subsidiary, with a network of 2.700 integrated and franchised service centres in 18 European countries.

Richard has also worked for more than 20 years in various positions at Air France-KLM, including 6 years at Revenue Management Pricing, an industry reference.

Being a Private Pilot, he's still passionate about aviation and travels. When he is not airborne, he enjoys spending time with his family.

Dr. Esther Lefay is a transformation-driven leader who has spent her career turning complexity into clarity and strategy into growth. From engineering roots to shaping global pricing strategies across leading energy companies, she has built a reputation for challenging the status quo and empowering teams to think differently. A certified coach and advocate for sustainable, inclusive leadership, Esther blends analytical precision with a deep belief in human potential - helping organizations not only grow, but evolve.

Wendy Tang is Global Head of Pricing, Contract & Product Lifecycle Excellence at HBK (Hottinger Brüel & Kjær), a global leader in test and measurement solutions. She leads global initiatives to strengthen commercial excellence, combining pricing strategy, governance, and digital transformation. Wendy has been instrumental in driving HBK’s pricing modernization, through analytics, automation, and cross-functional collaboration, turning pricing into a key enabler of profitable growth. With experience across manufacturing, logistics, and data-driven process improvement, she is passionate about building organizational resilience and unlocking value through smarter, more connected pricing. 

Jonathan Rösler is Senior Director Business Development at GEA Group, leading pricing and business development for the Food & Healthcare Technologies (FHT) division. His focus spans value-based pricing, sales enablement, and sales steering to turn growth plans into frontline execution. Jonathan partners with sales, service, and product teams to structure offers, optimize pricing, route-to-market,  and ensure effective sales enablement. GEA Group is a global engineering company and a provider of process technology for food, beverage, and pharmaceutical production, committed to efficiency, quality, sustainability, and innovation. 

I hold a degree in Physics from the University of Oxford, where my passion for analytical thinking and quantitative modelling was formed. Building on this foundation, I spent 14 years in the strategy practice of a leading global consulting firm, specializing in pricing, analytics, and data-driven decision-making. For the past six years, I have been leading Group Pricing at Wacker Neuson, a manufacturer of construction equipment. My team drives the company’s pricing and analytics agenda – from monitoring global price execution to developing and implementing advanced sales and pricing methods and processes that connect data insight with business impact. 

Experienced in defining international contract pricing strategies, including price-product portfolio management, price setting, development, and implementation. Skilled in value-based pricing, target discount structures for contracts, and OEM pricing within the manufacturing industry. Proven expertise in commercial contract negotiations.

Heiko is a Pricing Strategy Lead at KION Group. He is overseeing the pricing strategy for the two major brands Linde Material Handling and STILL in the European market with a focus on pricing for the rental business. 

Heiko is a proven change / transformation manager and gained broad experience in pricing as well as related business areas. He has led the Global Strategic Pricing Office at ams OSRAM where he built the pricing organisation for the new semiconductor segment. His career in pricing is soundly founded on leading roles in sales controlling, sales operations, process management and management consulting. 

Hudson is a Global Pricing Expert with extensive experience driving strategic pricing transformations across Europe, the Middle East, and Asia. Currently leading global pricing initiatives at RHI Magnesita, he specializes in value-based pricing, margin management, and advanced analytics within complex industrial and B2B environments. 

With a foundation as an Industrial Engineer and several years in Supply Chain Management, Hudson brings a holistic business perspective — combining operational efficiency with commercial strategy to deliver sustainable value creation. 

A data-driven professional, he has played a pivotal role in designing and implementing global pricing frameworks, establishing pricing governance, embedding pricing culture, and developing value capture systems that bridge commercial strategy with profitability. 

Beyond his corporate role, Hudson is a co-founder of the Netherlands Pricing & Revenue Management Community, a non-profit platform that connects pricing practitioners through webinars, meetups, and thought leadership discussions — fostering collaboration, knowledge sharing, and advancing the pricing discipline across industries. 

Passionate about pricing excellence, Hudson combines analytical rigor with a practical understanding of business dynamics, helping organizations evolve from cost-plus thinking to true value-based growth. 

I am a global revenue and pricing leader with experience across automotive, manufacturing and commodities. I've led international teams developing pricing strategies and scalable processes that support both business growth and operational efficiency. I believe that tools and systems are only part of the equation, real impact comes from people. That’s why I focus on building strong teams, investing in training and fostering a culture where collaboration and shared purpose drive results. Outside of work, I’m a passionate cyclist and proud finisher of the Paris-Roubaix and Tour of Flanders granfondos. 

As the Frame Agreement and Pricing Manager for Europe at Emerson, I am responsible for developing, executing, and optimizing pricing strategies across key industries, while overseeing the commercial aspects of contractual agreements. 

I’m acting as a strategic liaison between the sales organization, legal, and finance departments, ensuring alignment with established pricing principles and corporate directives. I recently designed and implemented a standardized process for managing frame agreement commercials. 

Prior to my current position, I led the European Business Analysis Team, I can leverage that experience by developing pricing analytics and price realization models. 

I believe that combining pricing expertise with data-driven insights creates a strong foundation for leveraging AI in commercial decision-making. 

Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of Pricing and TopLine Excellence. As a management consultant for 20+ years, he advises and coaches many of the world’s best-known organizations.
The Financial Times defined him as ‘one of the world’s leading pricing minds’. 

Dan has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The leading Italian business newspaper defined him as ‘as one of the most recognized monetization authors in the world’. 

Dan is author of The 10 Rules of Highly Effective Pricing, The Pricing Model Revolution, Pricing Decoded, Revenue Growth Management and more. 

Connect with Dan on LinkedIn at  linkedin.com/in/danilo-zatta 

Steve Laborda is the founder of Valuebizbooster, enabling B2B chemical and industrial manufacturing companies to grow profitably through pricing, value-based selling, and commercial excellence. With over 20 years of experience in sales, marketing, and pricing, Steve helps organizations turn pricing pressure into profit opportunities. He is also the author of Master the Art of Value-based Selling and host of the weekly B2B Virtual Coffee, a networking forum where professionals exchange ideas, challenges, and best practices in commercial excellence. 

Shyam Sundar Ranganathan is a commercial transformation specialist with 10+ years of experience in guiding transformations to success stories. Currently working with the Global Pricing team at Schneider Electric, he focuses on creating business cases covering channel management, discount structure, pricing processes, and its associated technology landscape. Shyam holds a Master’s degree in Business Administration from Grenoble Ecole de Management and an Engineering Degree from Anna University.

With a strong track record of leading end-to-end pricing transformations, Alberto specializes in building and scaling pricing capabilities from the ground up across complex, multinational B2B environments. His experience spans industries, from automotive aftermarket to medtech and diagnostic imaging, where he designed strategies and teams that deliver sustainable revenue and margin impact.