Daniel Cho is the Head of the Strategic Pricing Centre of Excellence for Philips Healthcare, a €14B global business. Daniel is passionate about Value-Based Pricing and Selling and about leveraging advanced Insights and Analytics to empower business and pricing leaders in driving sustainable and profitable growth.  Before leading Pricing, Daniel held roles in management consulting, sales development, product management, and marketing intelligence, and has been a long-standing advocate for competitive intelligence within the company. 

Laurent Benchetrit leads the Global Pricing and Distribution Channel programs at Schneider Electric, a global Industrial Energy Technology company committed to driving sustainability and efficiency through innovation. In his role, Laurent oversees the strategic evolution of pricing models, commercial policy, and Distribution channel development across the organization.
With over 35 years of experience in sales and marketing he has held a variety of leadership positions in operations management, sales efficiency, and channel marketing, building a strong foundation in both field execution and corporate strategy.  

Today, Laurent focuses on leading business transformation and industrializing pricing capabilities at scale, leveraging digital tools, to enable profitable growth and compliance across Schneider’s diverse business models. 
He also spearheads strategic initiatives for distributor and eCommerce channels, enhancing customer journeys through innovation, specialization, and digital acceleration. Laurent’s career is rooted in operational excellence, stakeholder engagement, and a passion for driving sustainable commercial impact. 

Gabor Kapus is in charge of the business transformation deployment for commercial policy, pricing and quotation at Schneider Electric. The program creates the link from strategy to channel management, to commercial policy, to pricing and to quotation. It touches many aspects of the way we do business in the field and connect to digitized processes, IT platforms and data objects. These days, Schneider Electric is transforming its operations and the mission is to be the digital partner for sustainability and efficiency for our customers. This journey brings us to sell more solutions, more services and the way we price and quote is under constant evolution.  

During the 30+ years of professional experience, Gabor held positions in pricing and finance, in various geographies (Hungary, France, China and Russia). His carrier is balanced between operational experience and corporate change management projects. As a leader of the company, to sustain the businesses, he is keeping special attention on Digital, Continuing Education, Adaptability and Change Management.   

Jacob has over 15 years of experience working with pricing in large multinational B2B companies. He specializes in designing pricing concepts and implementing pricing software to enable value-based pricing across global markets and diverse sales channels. Prior to focusing on pricing, Jacob held roles in finance and sales, giving him a broad commercial perspective. 

In his current role, Jacob leads a global pricing team at Danfoss, driving price optimization strategies that support business growth worldwide. He holds a Master’s degree in International Business from Aarhus University and has been a Certified Pricing Professional since 2018.