Speakers

Rodrigo Hoinkis Mazza is a seasoned professional with extensive experience in pricing strategy and execution. With a robust background in Marketing & Sales Operations and a keen analytical mindset, Rodrigo excels at leading pricing initiatives that drive profitability and market competitiveness. His expertise spans across various industries, where he has consistently demonstrated his ability to optimize pricing structures, conduct market analysis, and leverage data-driven insights to inform strategic decisions.

Particularly skilled in value-based pricing, ensuring that pricing strategies reflect the true value delivered to customers compared with their next best alternative, aligning pricing with customer perceptions and competitive dynamics. He is adept at collaborating with cross-functional teams to align pricing strategies with overall business objectives, ensuring sustainable growth and deliver measurable results.

As a Chief Marketing Officer with over 20 years of experience, I’ve had the privilege of shaping strategies across the value chain in industries like chemicals, pharmaceuticals, cosmetics, food, packaging, and automotive. I’ve served on Executive Committees for over eight years, building global marketing teams, enhancing brand positioning, and driving meaningful business growth.

I’m passionate about digital transformation, having led initiatives like CRM implementation, ecommerce advancements, and the integration of AI-driven pricing models across Europe. Sustainability has been a cornerstone of my work, where I designed and implemented ESG strategies that align with business goals, developed tools to foster transparency, and led crossfunctional teams to drive collaboration and organizational change.

Beyond the corporate sphere, I’m an international speaker, sharing insights on topics like pricing, business transformation, and sustainability. In 2021, I was honored as the first Spanish woman recognized by Plastic News USA in "Women Breaking the Mold," celebrating my commitment to innovation and leadership.

Loon Spielmann is the Vice President of Pricing Strategy at Bosch Rexroth, bringing over 20 years of experience in pricing and competitive intelligence from the medical device industry to the industrial automation sector. He specializes in developing and implementing global pricing strategies that drive profitable growth. His focus is on empowering sales teams with data-driven insights and tools to strengthen value propositions and optimize competitive price positioning. His proven ability to synthesize pricing strategy with competitive intelligence, honed in the highly competitive B2B market, is now a key asset in shaping Bosch Rexroth's pricing approach across its diverse and complex product portfolio.