The Human Touch in a Digital Age:
Pricing Strategies for Value Creation
EPP Manufacturing Pricing Forum 2025
- Leonardo Royal Berlin Alexanderplatz, Germany
- April 9 Workshops , April 10 - 11 Forum
Unlock Your Competitive Advantage
In today’s fast-paced manufacturing landscape, staying ahead is essential for success.
Join us at the EPP Manufacturing Pricing Forum 2025 for an unparalleled opportunity to transform insights into actionable strategies. Dive deep into the latest pricing trends and cutting-edge technologies, including AI, machine learning, and data-driven analytics, that will empower you to elevate your business.
This isn’t just another conference—it’s your gateway to dynamic knowledge sharing and invaluable networking. Connect with industry leaders and peers, and leave with a concrete roadmap to boost your profitability. Equip yourself with the tools and connections to thrive throughout the year and beyond!
Get insights from industry leaders:
Rodrigo Mazza
Head of Global Marketing & Pricing
Hitachi
Rodrigo Mazza
Rodrigo Hoinkis Mazza is a seasoned professional with extensive experience in pricing strategy and execution. With a robust background in Marketing & Sales Operations and a keen analytical mindset, Rodrigo excels at leading pricing initiatives that drive profitability and market competitiveness. His expertise spans across various industries, where he has consistently demonstrated his ability to optimize pricing structures, conduct market analysis, and leverage data-driven insights to inform strategic decisions.
Particularly skilled in value-based pricing, ensuring that pricing strategies reflect the true value delivered to customers compared with their next best alternative, aligning pricing with customer perceptions and competitive dynamics. He is adept at collaborating with cross-functional teams to align pricing strategies with overall business objectives, ensuring sustainable growth and deliver measurable results.
Sandra Fernandez Freixa
Marketing and Sustainability Director
GCR Group
Sandra Fernandez Freixa
As a Chief Marketing Officer with over 20 years of experience, I’ve had the privilege of shaping strategies across the value chain in industries like chemicals, pharmaceuticals, cosmetics, food, packaging, and automotive. I’ve served on Executive Committees for over eight years, building global marketing teams, enhancing brand positioning, and driving meaningful business growth.
I’m passionate about digital transformation, having led initiatives like CRM implementation, ecommerce advancements, and the integration of AI-driven pricing models across Europe. Sustainability has been a cornerstone of my work, where I designed and implemented ESG strategies that align with business goals, developed tools to foster transparency, and led crossfunctional teams to drive collaboration and organizational change.
Beyond the corporate sphere, I’m an international speaker, sharing insights on topics like pricing, business transformation, and sustainability. In 2021, I was honored as the first Spanish woman recognized by Plastic News USA in "Women Breaking the Mold," celebrating my commitment to innovation and leadership.
Agenda at a Glance
Workshops (April 9, Afternoon)
Key sessions:
- Multiple Pre-Forum Workshops
- Networking Drink
Day 1, April 10 (8:20 - 17:40) Dinner (19:00 - )
Key sessions:
- Keynote Sessions
- Breakout Sessions
- Working Roundtables
- Networking Dinner
Day 2, April 11 (8:20 - 15:00)
Key sessions:
- Keynote Sessions
- Working Roundtables
- Networking Dinner
A VALUE BASED EVENT – WHY YOU CAN’T MISS THIS EVENT
Experience interactive sessions with live polling, roundtable discussions, and lunch quizzes, complemented by ample networking. This event provides the tools to build a robust pricing support system and foster meaningful industry relationships.
Join Us for an Exclusive Networking Dinner!
Picture this: after an inspiring day at the EPP Manufacturing Pricing Forum 2025, you join fellow industry leaders at one of the most stunning venues in Berlin.
This exclusive networking dinner provides a prime setting to connect with top professionals, exchange ideas, and spark collaborations. Whether you want to expand your network, explore opportunities, or share expertise, this event offers an ideal atmosphere to do so.
What’s in it for you?
- Engage in valuable conversations with industry leaders in a relaxed, elegant setting.
- Enjoy a unique, memorable evening that goes beyond the conference room.
- Forge new partnerships and strengthen existing contacts.
Trainings
Kickstart your learning with our featured training programs, taking place just before the EPP Manufacturing Pricing Forum 2025!
Unlock your potential with our exclusive Combo Pass (Training + Forum). Start with expert-led training, then dive into a networking-rich
conference to expand your knowledge and connections.
This powerful combination delivers actionable strategies to fuel your success in Manufacturing Pricing.
Spare Parts Pricing
Optimize your spare parts pricing strategy with insights from industry experts. Key areas of focus include:
- Understanding complex pricing methods: value-pricing, market-pricing, and ratio-pricing.
- Leveraging advanced analytics and modern tools to enhance pricing decisions.
- Gaining hands-on experience with real-world case studies and practical exercises.
- Mastering pricing systems to maximize profitability and competitiveness.
Find out more details HERE
Value Based Pricing In Practice
Master value-based pricing to drive profitability through customer insights and data-driven strategies. Key areas of focus include:
- Learning the fundamentals and trends of value-based pricing.
- Analyzing customer price elasticity, segmenting markets, and applying neuropricing.
- Using pricing research to make informed decisions on pricing, promotions, and discounts.
- Defining optimal price points based on customer willingness to pay and value perception.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.
Attended by the most innovative pricing decision makers from
We work with top-tier RGM and Category Managers to assist them in solving critical challenges
and developing innovative pricing solutions and strategies
Partners
Gold Partners
Silver Partner
Meet the team
Testimonials
Philippe Vandevoorde
Lead of Telco Fix, Mobile & Data Products & Solutions Pricing – Proximus
EPP Forum is a way to meet and share your experiences and challenges with other pricers from different horizons and get inspired by their findings and the inputs from the speakers
João Meireles
Sr LatAm Mgr, Pricing Strategy – Medtronic
EPP Manufacturing Pricing Forum was an amazing opportunity to connect with the best pricers among the most diverse businesses, possible to share their experiences and take the discussion to the next level.
Danilo Zatta
Pricing advisor and author of ‘The 10 Rules of Highly Effective Pricing
A great occasion to be inspired by insightful presentations, to meet and network with peers and to collect valuable food for thoughts. Really worthwhile joining.