EPP Manufacturing Pricing Forum 2025
Critical Strategies, Tactics & Hard-Fought Lessons
2-DAY TRAINING
8 October 2024
MedTech Pricing Strategies and Tactics
Tender WarGame
PRE-FORUM WORKSHOPS
9 October 2024
13h00 - 17h00
These workshops will provide hands-on, practical insights into cutting-edge pricing strategies and solutions. Stay tuned for more details on each workshop and how they will empower you to transform your pricing approach.
More information will be available soon!
10 October 2024
08h30 - 17h00
Welcome by Pol Vanaerde – President – EPP Pricing Platform
Opening Remarks – Negotiating Dangerous Post-Covid Market Dynamics
SESSION 1:
Harnessing Artificial Intelligence to Drive Profitability & Innovation in Life Sciences
Alan Crowther – General Manager Global Pricing – EVERSANA
Sandro Cesaro – Head of Market Access & Innovative Value Strategies, Oncology Europe & Canada – AstraZeneca
Gianclaudio Floria – Founder, Forecasting & Market Access – Brightlight Consulting
Chirag Maheshwari – Co-Founder & Director – Brightlight Consulting
Marc Abels – Partner – MONITOR DELOITTE
BREAKOUT SESSIONS:
AI Unleashed: Gen AI and Drug Pricing Revolution
Generative AI: Simulating Market Scenarios for Strategic Pricing
AI Forecasting for Strategic Pricing Decisions
“Ask Me About” Lunch & Networking – Be back in 60 minutes
SESSION 2:
Empowering Data-Driven Decisions for Competitive Pricing in Life Sciences
Raphael Prynk – EMEA Pricing Strategy Leader Cardiac Surgery – Medtronic
Giancarlo Parlato – Head of Global Pricing Excellence – SERVIER PHARMA
Alejandra Garitonandia – LS Industry Principal EMEA – Vistex
Coffee Break – be back in 30 minutes!
Christian Raadmand Jensen – Senior Director Global Pricing – Lundbeck
Clara Hinsch – Global Pricing Manager – Lundbeck
Jacob Petersen – Senior Global Pricing Manager – Lundbeck
Timo Vesterdal – Senior Global Pricing Manager – Lundbeck
SESSION 3:
Exploring the Frontier of Value-Based and Outcome-Driven Pricing Models
Pricing For Radical Innovation in an Incremental Environment
Leandro Gandos Brito – Global Director Strategic Pricing – SONOVA
AMA – Ask Me Anything – Featuring Today’s Speakers
Closing Remarks
Networking dinnner
11 October 2024
08h30 - 17h00
Welcome Coffee and Registrations
Opening Remarks
Emma Eatwell – Global Practice Director – GLOBAL COUNSEL
Marketing Specialized Next Gen Therapies
Sylvie Gabriel – International Market Access – Consultant
Coffee Break – be back in 30 minutes!
BREAKOUT SESSIONS:
PANEL: Risk-Sharing Agreements: Balancing Innovation & Affordability
Giovanni Tafuri – Director EU Market Access – APELLIS
Loic Gauthier – Director Market Access, Intercontinental Region – CSL Behring
Exploring Outcome-Based Contracts in Biotech
Youssef Mamour – Sr Director Pricing – GETINGE
SESSION 4
Navigating AI, Bundles, and Segmentation Tailwinds
Vincent Blankert – Director Commercial Strategy – ZOETIS
Segment-Specific Strategies to Maximize Revenue
“The Magic Key” Lunch & Networking – Be back in 60 minutes
Implementing value-based pricing models to ensure long-term viability & patient access
Omar Ali – Value-Based Pricing – VERPORA
Thomas Happel – Senior Manager Global Pricing – PHILIPS
BREAKOUT SESSIONS:
Beyond the Pill: Value-Based Services in Pharma
Luis E. Marin – Healthcare Innovative Solutions Partner – Breast Cancer – NOVARTIS
Value-Based Pricing & Access for Medical Devices – Pricing & Contracting Optimization Methods
Istvan Szabo – Pricing, Market Access, Growth Strategies – Independent