EPP GLOBAL
FMCG/CPG Revenue Growth Management Forum USA 2025
Speakers
EPP Events bring unexceptional networking and conversations with
Thought Leaders, Pricing and Revenue Growth Management experts.
If you have any questions about the event or if you would like to be part of our 2023 edition, please Contact Mariana Flores at mariana.flores@pricingplatform.com
Boyan Nikolov
Managing Director, RGM & Retail
Boyan Nikolov
Boyan Nikolov is the Managing Director of Philip Morris USA’s Revenue Growth Management & Retail Team. Since joining the company in 2002, Boyan has had various roles in Consumer Insights, Business Analytics, Brand Management & Marketing, and Revenue Growth Management in multiple operating companies within Altria. Boyan is a native of Bulgaria and a graduate of Wingate University in North Carolina. He is actively involved in advocating for, mentoring, and sponsoring those whose voices are underrepresented. He is also on the leadership team of Sí, Altria’s Hispanic Employee Resource Group.
Philip Morris USA
Kristen J Freiburger
Director of Brand Value and Revenue Growth Management
Kristen J Freiburger
Kristen has been with Altria in various sales, marketing, and Revenue Growth Management roles for nearly 15 years. She is passionate about data-driven decision making and leveraging RGM strategy to drive profitable growth. Currently, Kristen is the Director of Brand Value and Revenue Growth Management for Philip Morris USA. She leads the company’s RGM system with a team responsible for managing key RGM levers. She is also a workplace stress and burnout expert, with publications focusing on the nature of stress at work. Kristen lives in Upstate NY with her family and her dog Pippa.
Philip Morris USA
Asif Iqbal Memon
Global Head of Commercial Strategy
Asif Iqbal Memon
Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever's Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L'Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry.
Unilever
Ajay Ahuja
Global RGM Analytics Director
Ajay Ahuja
Ajay, a proud father of two, enjoys road biking, travel and Badminton. Ajay heads up Kellanova's Global Revenue Growth Management function in partnership with IT and finance across our four regions.
In the previous assignments, Ajay lead the Commercial analytics & media analytics function for our European business.
Prior to Kellanova, Ajay was with Nielsen Europe for over eight years in various roles ranging from Automation, Insights, Strategy and Analytics.
Kellanova
Kaj-Dac Tam
Vice President NRM Strategy
Kaj-Dac Tam
Kaj-Dac Tam has 10+ years of experience from Strategy and Operational NRM in FMCG from various roles at Orkla and Nomad Foods as well as a Ph.D in Quantitative Brand Analysis. He has been responsible for the rollout and delivery of NRM transformation and change management in various business units, and taking a strategic central role in driving Orkla's NRM Centre of Excellence building strategy, capabilities and processes that can be scaled across global markets. In addition, he has led and developed Sales Academies in NRM and is a frequent guest speaker at Business universities.
Orkla ASA
Tuomas Penttinen
Head of Net Revenue Management
Tuomas Penttinen
Tuomas Penttinen is the Head of Net Revenue Management at Arla Foods, one of the leading dairy companies in the world. Tuomas works across the markets with his centre of excellence team to deliver best in class revenue management capabilities. Arla foods has embarked on a journey together with o9 solutions to create the best-in-class revenue management suite. Prior to Arla foods, Tuomas has worked in several FMCG companies in revenue management roles, such as Danone and Unilever.