EPP GLOBAL FMCG/CPG Revenue Growth Management Forum USA 2025
~ For RGM & Category Managers ~
The Roadmap to RGM Excellence
- March 27 - 28 Forum
- Location TBD
World's leading FMCG/CPG Pricing & RGM Forum
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Join the world’s leading FMCG/CPG Revenue Growth Management forum
– For RGM and Category Managers –
The EPP GLOBAL FMCG/CPG Revenue Growth Management Forum, organized by the EPP – Pricing and RGM Platform, is coming to the USA in March 2025. Celebrated across Europe, this forum is the foremost global event dedicated to revenue growth management (RGM) strategies for FMCG and Consumer Goods (CPG) companies.
This exceptional event unites leaders in category management and revenue growth management (RGM), technology innovators, and industry practitioners. Together, they will share the latest insights, practical roadmaps, and real-world best practices designed to elevate category and RGM projects. Attendees will learn how to achieve a true ‘Triple Win’ for Consumers, Manufacturers, and Customers/Retailers.
If you work in revenue growth management, category management, trade/channel management, e-commerce/omnichannel management, data science, or brand management – and your focus is on end consumers or shoppers – this conference is indispensable. It promises to significantly boost your impact.
Example of Previous Speakers from our European Forum
Boyan Nikolov
Managing Director, RGM & Retail
Philip Morris USA
Boyan Nikolov
Boyan Nikolov is the Managing Director of Philip Morris USA’s Revenue Growth Management & Retail Team. Since joining the company in 2002, Boyan has had various roles in Consumer Insights, Business Analytics, Brand Management & Marketing, and Revenue Growth Management in multiple operating companies within Altria. Boyan is a native of Bulgaria and a graduate of Wingate University in North Carolina. He is actively involved in advocating for, mentoring, and sponsoring those whose voices are underrepresented. He is also on the leadership team of Sí, Altria’s Hispanic Employee Resource Group.
Kristen J Freiburger
Director of Brand Value and Revenue Growth Management
Philip Morris USA
Kristen J Freiburger
Kristen has been with Altria in various sales, marketing, and Revenue Growth Management roles for nearly 15 years. She is passionate about data-driven decision making and leveraging RGM strategy to drive profitable growth. Currently, Kristen is the Director of Brand Value and Revenue Growth Management for Philip Morris USA. She leads the company’s RGM system with a team responsible for managing key RGM levers. She is also a workplace stress and burnout expert, with publications focusing on the nature of stress at work. Kristen lives in Upstate NY with her family and her dog Pippa.
Asif Iqbal Memon
Global Head of Commercial Strategy
Unilever
Asif Iqbal Memon
Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever's Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L'Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry.
Ajay Ahuja
Global RGM Analytics Director
Kellanova
Ajay Ahuja
Ajay, a proud father of two, enjoys road biking, travel and Badminton. Ajay heads up Kellanova's Global Revenue Growth Management function in partnership with IT and finance across our four regions.
In the previous assignments, Ajay lead the Commercial analytics & media analytics function for our European business.
Prior to Kellanova, Ajay was with Nielsen Europe for over eight years in various roles ranging from Automation, Insights, Strategy and Analytics.
Kaj-Dac Tam
Vice President NRM Strategy
Orkla ASA
Kaj-Dac Tam
Kaj-Dac Tam has 10+ years of experience from Strategy and Operational NRM in FMCG from various roles at Orkla and Nomad Foods as well as a Ph.D in Quantitative Brand Analysis. He has been responsible for the rollout and delivery of NRM transformation and change management in various business units, and taking a strategic central role in driving Orkla's NRM Centre of Excellence building strategy, capabilities and processes that can be scaled across global markets. In addition, he has led and developed Sales Academies in NRM and is a frequent guest speaker at Business universities.
Tuomas Penttinen
Head of Net Revenue Management
Arla Foods
Tuomas Penttinen
Tuomas Penttinen is the Head of Net Revenue Management at Arla Foods, one of the leading dairy companies in the world. Tuomas works across the markets with his centre of excellence team to deliver best in class revenue management capabilities. Arla foods has embarked on a journey together with o9 solutions to create the best-in-class revenue management suite. Prior to Arla foods, Tuomas has worked in several FMCG companies in revenue management roles, such as Danone and Unilever.
Agenda at a Glance
Day 1, March 27
- Registration
- Inspirational Presentations
- Networking Dinner
Day 2, March 28
Main Event
A full day of the event including:
Panel and Roundtables
Breakout Sessions
Keynote Presentations
The event includes:
- 25+ senior speakers sharing best practices and real case studies
- Interactive working roundtables
- Engaging panel discussions
- An unforgettable networking evening
Join us to gain invaluable insights and network with industry leaders in revenue growth management. This is an event you won’t want to miss!
Attended by the most innovative pricing decision makers from
We work with top-tier RGM and Category Managers to assist them in solving critical challenges
and developing innovative pricing solutions and strategies
Exclusive Networking Experience
Experience unparalleled networking through the cutting-edge Whova app.
Connect with fellow attendees in advance, schedule meetings, and make the most of your time on-site.
Join us and make every moment count! The event app is live now!
INDUSTRY THEMES YOU DEFINED
The EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2025 unites revenue growth managers from leading companies and change leading experts to take to the stage to set the RGM agenda for the next months.
EPP delivers meticulously researched forum programs and connects clients with the most influential networks in their respective industries.
LEARN - DISCUSS - REFLECT - ACCELERATE
- Category growth strategies
- Gain volume and enhance category/market growth
- Integrating and excelling your RGM and Category Management strategy
- Executing a successful TPO strategy aligned with your RGM strategy
- Creating a competitive advantage with technologies such as AI and ML
- The next phase of Category Management and RGM Teams
HIGHLIGHTS
Watch the highlights from the EPP GLOBAL FMCG/Consumer Goods – Pricing & RGM Forum 2024:
4 REASONS TO JOIN
DISCUSS
We stimulate atmosphere of discussion and interaction, the best way to learn and reflect
BUILD RELATIONS
We facilitate networking during the event - and during the unique evening diner event
LEARN FROM THE BEST
Carefully selected top speakers, sharing best practices from your industry. No general talks, and definitely no sales talks, but actionable insights.
REFLECT AND ACCELERATE
We take time to reflect and define the key learnings to accelerate your action.
A word from our attendees
The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experienced peers from other companies.
Anıl Araslı - Senior Revenue Growth & Data Analytics Manager - Sephora
I was delighted to return to the EPP Global FMCG/Consumer Goods Pricing & Revenue Growth Management Forum. The quality of the speakers was excellent, and I really appreciated the emphasis on hearing from RGM peers in many global FMCG businesses, covering a broad range of industries and geographies. The variety of formats throughout the event kept it engaging, with some small round table discussions, panel sessions and keynote presentations.
Andy Williams - Revenue & Channel Director - Kellogg's
The event gathers concepts of revenue management and technology to understand the current benchmark and what different companies are doing. We had the opportunity to meet and connect with pricing experts from around the world as well as share the main experiences and challenges we face in the sector. Totally recommended, the experience was even better than in the previous edition thanks to the work of EPP members.
Ignasi Moreno - Pricing & Analytics Manager - Frit Ravich
Details
- Start: March 27 2025
- End: March 28 2025
- EPP Pricing Platform BV
-
March 27 - 28 Forum | Location TBD
United States