SHAPING RGM FOR TOMORROW
EPP FMCG/CPG Revenue Growth Management Forum America 2025
- New York
- March 27 -28
Join the world’s leading FMCG/CPG Revenue Growth Management forum
The EPP GLOBAL FMCG/CPG Revenue Growth Management Forum America 2025 marks its debut in the US as part of the fifth edition of this prestigious event. It remains a global forum exclusively dedicated to CPG and FMCG companies.
This extraordinary forum brings together the category management and revenue growth management (RGM) leaders, technology innovators and industry practitioners to share the latest insights, practical roadmaps and real-life best practices to enhance category and RGM projects, and help you achieve a genuine ‘Triple Win’ – between Consumers, Manufacturers and Customers/Retailers.
If you are involved in revenue growth management, category management, trade/channel management, ecommerce/omnichannel management, data science, or brand management – and targeting the end consumer/shopper – this is a must-do conference for you. This forum will be a key enhancer for you to accelerate your impact.
The forum will enable you to understand and identify the most effective revenue management levers, to effectively mitigate current economic changes, along actionable RGM Interventions, Category Management Strategies, bridging Consumer Value, Brand Building, Pack Price Architecture, Consumer Pricing, Mix, Shopper-based Promotion Effectiveness and Omnichannel Commercial planning.
Speakers from our European Forum:
Tuomas Penttinen
Head of Net Revenue Management
Tuomas Penttinen
Tuomas Penttinen is the Head of Net Revenue Management at Arla Foods, one of the leading dairy companies in the world. Tuomas works across the markets with his centre of excellence team to deliver best in class revenue management capabilities. Arla foods has embarked on a journey together with o9 solutions to create the best-in-class revenue management suite. Prior to Arla foods, Tuomas has worked in several FMCG companies in revenue management roles, such as Danone and Unilever.
Arla Foods
Kristen J Freiburger
Director of Brand Value and Revenue Growth Management
Kristen J Freiburger
Kristen has been with Altria in various sales, marketing, and Revenue Growth Management roles for nearly 15 years. She is passionate about data-driven decision making and leveraging RGM strategy to drive profitable growth. Currently, Kristen is the Director of Brand Value and Revenue Growth Management for Philip Morris USA. She leads the company’s RGM system with a team responsible for managing key RGM levers. She is also a workplace stress and burnout expert, with publications focusing on the nature of stress at work. Kristen lives in Upstate NY with her family and her dog Pippa.
Philip Morris USA
Asif Iqbal Memon
Global Head of Commercial Strategy
Asif Iqbal Memon
Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever's Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L'Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry.
Unilever
Ajay Ahuja
Global RGM Analytics Director
Ajay Ahuja
Ajay, a proud father of two, enjoys road biking, travel and Badminton. Ajay heads up Kellanova's Global Revenue Growth Management function in partnership with IT and finance across our four regions.
In the previous assignments, Ajay lead the Commercial analytics & media analytics function for our European business.
Prior to Kellanova, Ajay was with Nielsen Europe for over eight years in various roles ranging from Automation, Insights, Strategy and Analytics.
Kellanova
Agenda at a Glance
Day 1, March 27 (Forum: 8:30 am - 5 pm, Dinner: from 7 pm)
Key sessions:
- Consumer-Centric Innovation – Aligning Products with Shopper Demand
- The Future of Omnichannel: Integrating E-commerce and In-store Experiences
- Leveraging Data & Analytics for RGM Success
- Embracing Digital Transformation: Utilizing Tools and Innovation
- Networking Dinner
Day 2, March 28 (8:30 am - 3:30 pm)
Key sessions:
- Navigating Retailer Power in the US Market
- Change Management of RGM Implementation
- Working Roundtables
6 reasons why you should attend this event
01.
New way of learning:
Interactive learning to help you deliver impactful change
02.
Great community:
All key stakeholders in one place, so you can build strategic partnerships
03.
Interactive Discussions:
Tailored sessions designed to help you reflect and leave with actionable solutions.
04.
Industry-Led Agenda:
Built on 40+ hours of research with senior pricing executives to address the most crucial topics.
05.
Connect and Network:
Enjoy many hours of networking with 70% practitioners in attendance!
06.
An Evening Beyond Business:
Get to connect with your peers, during our networking dinner reception
6 reasons why you should attend this event
You will gain practical tools, frameworks, best practices, and valuable insights on RGM strategies that can be implemented right away.
Join Us for an Exclusive Networking Dinner!
Picture this: after an inspiring day at the EPP FMCG/CPG Revenue Growth Management Forum America 2025, you join fellow industry leaders at one of the most stunning venues in New York.
This exclusive networking dinner provides a prime setting to connect with top professionals, exchange ideas, and spark collaborations. Whether you want to expand your network, explore opportunities, or share expertise, this event offers an ideal atmosphere to do so.
What’s in it for you?
- Engage in valuable conversations with industry leaders in a relaxed, elegant setting.
- Enjoy a unique, memorable evening that goes beyond the conference room.
- Forge new partnerships and strengthen existing contacts.
Attended by the most innovative pricing decision makers from
We work with top-tier RGM and Category Managers to assist them in solving critical challenges
and developing innovative pricing solutions and strategies
Testimonials
Anıl Araslı
Senior Revenue Growth & Data Analytics Manager – Sephora
“The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experiences peers from other companies.”
Andy Williams
Revenue & Channel Director – Kellogg’s
I was delighted to return to the EPP Global FMCG/Consumer Goods Pricing & Revenue Growth Management Forum. The speakers were excellent, and I appreciated hearing from RGM peers across global FMCG sectors, covering diverse industries and geographies.
Ignasi Moreno
Pricing & Analytics Manager – Frit Ravich
The event brings together revenue management and technology concepts to showcase current benchmarks and company practices. We connected with pricing experts worldwide, sharing key experiences and challenges in the sector. Highly recommended—the experience surpassed the previous edition thanks to EPP’s hard work.
Partners
Gold Partners
Silver Partners
Meet the team
