EPP FMCG/CPG Revenue Growth
Management Forum America 2025
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Global Revenue Management Study 2024 | The AI revolution: Augmenting human acumen with cutting-edge technology
In this 2024 edition of the Global Revenue Management Study, our Partner XTEL has engaged with FMCG executives to delve into the AI revolution in Revenue Growth Management (RGM). The consensus is clear: AI is no longer just a buzzword—it’s a business reality. At XTEL, we are convinced that a blend of AI and human intelligence is what will uncover new competitive advantages for your business.
This report explores how four years of market disruptions have shaped performance and priorities among FMCGs, underscoring the essential role of digitalisation and AI in creating a data-driven, competitive, and forward-thinking FMCG sector.
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