EPP FMCG/CPG Revenue Growth
Management Forum America 2025
AGENDA
Forum Day 1 | October 1
SESSION 1.
"Revolutionize & Resonate" – The Consumer-Centric Playbook
Inspirational Opening Talk
Sustaining Change Momentum: From Resistance to Results
- Learn how to tailor your team’s focus based on company priorities and market demands
- Discover ways to ensure team adaptability to quickly respond to market changes
Kelly Rolader – Global Vice President, RGM, Data Science, Anti-Counterfeit – BIC
Sustainability & Wellness: The New Keys to Market Domination
- Gain insights on why sustainable products are driving brand loyalty and market share
- Learn how companies with strong sustainability initiatives are gaining a competitive edge
Thriving Under Pressure: Adaptive Strategies for Volatile Times
- Explore flexible pricing strategies to respond to shifting consumer price sensitivity
- Learn cost-saving approaches to protect margins without compromising product quality
Natalia Glushchenko – Commercial Finance Manager – Magnolia Bakery
Leaders Interactive Panel Discussion
Winning Hearts – Lessons from the Frontlines of Consumer Personalization
- Learning how leading manufacturers are adjusting product strategies to match consumer behavior shifts
- Discover the best practices for using consumer insights to create personalized products that resonate with customers
Coffee Break & Networking
SESSION 2.
"Click, Shop, Repeat" - Mastering Omnichannel Power Plays
Omnichannel Gold Rush: Blending Bricks & Bytes for Profitable Growth
- Learn how to optimize click- and collect options to boost omnichannel engagement
- Understand how data analytics can help to tailor recommendations across e-commerce and physical stores
- Discover strategies to strengthen mobile platforms for enhanced customer experiences
From Discount to Discipline: A playbook for Smarter Promotions Management"
- The KPIs behind profitable promotions
- Spotting the promotion red flags before they become the norm
- Move from tracking vanity promotion metrics to value metrics
Karan Sood – Senior Director Sales Operations – Rakuten Kobo
Bootcamps
Bootcamp 1
Bridging digital and physical retail
- Discover strategies for aligning in-store and digital customer experiences
- Learn to develop a unified omnichannel strategy that ensures a seamless journey for customers
Bootcamp 2
Personalizing the omnichannel customer journey
- Explore techniques to create personalized promotions and product recommendations across all channels
Bootcamp 3
Optimizing supply chain and inventory for success
- Learn effective inventory management strategies for real-time adjustments
- Understand solutions to overcome logistical challenges in integrating e-commerce
Bootcamp 4
Innovations with technology: in-store experience with digital tools
- Gain insights on leveraging AI and mobile apps to boost your customer in-store engagement
- Discover digital tools that enhance the shopping experience and drive sales
Lunch & Networking
SESSION 3.
"Data Decoded" - Analytics – Driven Revenue Mastery
Leaders Interactive Panel Discussion
Data-Driven RGM: Turning Insights into Action with BIC
- Integrating Diverse Data Sources: Shifting from siloed data models to a holistic RGM approach
- Operationalizing Analytics: Transforming data and insights into executable actions
- Building AI-Driven Decision-Making Capabilities: Evolving from descriptive to predictive and prescriptive strategies
Kelly Rolader – Global Vice President, RGM, Data Science, Anti-Counterfeit – BIC
Ingo Reinhardt – Co-Founder & Managing Director – Buynomics
Data Mastery: From Chaos to Clarity – Unlocking Quality Insights for Strategic Success
- Explore best practices for gathering accurate, high-quality data to support decision-making
- Learn techniques for standardization and how to effectively eliminate errors
Sunny Yurasek – Head of Advanced Analytics & RGM – Wells Enterprises
Working Roundtables
Let’s unlock the power of data together. Join to discuss actionable strategies and real-world examples on how to use analytics for RGM success! (Pre-registration needed)
1. Building a data-driven pricing strategy
2. Using predictive analytics for demand forecasting
3. Personalizing promotions with data insights
4. Enhancing trade promotions with analytics
5. Leveraging consumer insights for product innovation
6. Integrating e-commerce and in-store data for omnichannel success
Coffee Break & Networking
SESSION 4.
"Future-Proofing Growth" – The Digital Transformation Gameplan
Automate to Elevate: Cutting Inefficiencies with Digital Tools
- Learn how digital tools can automatize key RGM tasks, improving efficiency and reducing manual work
- Discover the benefits of digital tools in executing pricing and promotional changes
Creating Next Gen of RGM using AI/ML
- Discover how AI driven insights can anticipate consumer demand and optimize product availability
- Explore AI/ML innovations transforming RGM with smarter pricing and promotions
Nityam Khanna – Senior Director – Global RGM Strategy& Transformation – PepsiCo
Inspirational Closing Talk
Winning Consumers with Next-Gen Price Pack Architecture
- Learn how a well-designed PPA approach can help you reach new consumer segments
- Discover ways to create value by tailoring product sizes and pricing options that meet customer needs
Forum Day 2 | October 2
SESSION 5.
"Retail Royalty" – Unlocking Profit in a Consolidated Market
Navigating the New Retail Powerscape: Pricing Survival Tactics
- Learn how retailer consolidation affects your pricing flexibility and trade promotions strategies
- Discover ways to maintain profitability in a retailer dominated market
Standing Tall: Battling Private Labels like a Pro
- Understand how to differentiate your brand against private label offerings
- Learn positioning strategies to stand out as a premium choice
The M&A Advantage: Broadening Horizons with Strategic Growth
- Discover how mergers and acquisition can strengthen your product portfolio and reduce operational costs
- Learn the advantages of acquiring innovative product lines to broaden market reach
Coffee Break & Networking
Tech Demos (for Industry Practioners only)
Tech Demo | XTEL
Tech Demo
Tech Demo | VisualFabriq
SESSION 6.
"Lead the Change" – RGM for the Agile Age
The Journey to Embedding a Revenue Management mindset and capabilities across cultures
- Build a unified Revenue Management vision, tools, and capabilities tailored to diverse markets and data maturity levels
- Drive cultural adaptation and engagement, focusing on key success traits while addressing potential challenges
Jennifer Pignataro – Sr. Director, Pricing & Revenue Growth, Americas – Campari
Transforming your marketing teams into RGM teams
- Change the game by converting your marketing organization into a revenue growth management organization
- Drive clarity, avoid friction and position your employees and company for growth
Boyan Nikolov – Managing Director – Philip Morris USA
Lunch & Networking
Working Roundtables
Join this roundtable to explore effective strategies for managing change during RGM implementation. Share insights on how to build team alignment. All participants are welcome!
1. Building cross-functional alignment
2. Overcoming resistance to change
3. Communicating the value of RGM
4. Sustaining change post-implementation
5. Upskilling teams for RGM success
6. Measuring RGM implementation
Inspirational Closing Leaders Panel Discussion
The Future of RGM – Tying Strategy, Innovation, and Teamwork Together
- Connect discussions on how consumer behaviors shifts and trends are reshaping product portfolios
- Recap how data analytics & AI can enhance pricing strategies
- Explore key takeaways on navigating retailer power
- Discover the importance of aligning teams overcoming resistance