EPP FMCG/CPG Revenue Growth
Management Forum America 2025
AGENDA
Pre-Networking Drinks | Hosted by Asper.ai
September 30, 18:00 – Andiamo Restaurant, Hilton Chicago O’Hare Airport
Start the conference on the right note!
Join fellow participants for an evening of networking, conversations, and drinks at the hotel’s Andiamo Restaurant, kindly hosted by Asper.ai.
Forum Day 1 | October 1
7:50
Welcome coffee & Registration
8:30
Opening remarks
Welcome by EPP President – Pol Vanaerde – President – EPP Pricing Platform
Chairperson opening remarks – Andy Walter – CEO | P&G SVP (retired) – AJW-Advisory LLC
8:40
Inspirational Opening Talk
Sustaining Change Momentum: From Resistance to Results
- Learn how to tailor your team’s focus based on company priorities and market demands
- Discover ways to ensure team adaptability to quickly respond to market changes
Kelly Rolader – Global Vice President, RGM, Data Science, Anti-Counterfeit – BIC
9:10
Stop Playing Small with RGM: A Playbook to Scale with the Right Mindset, Skill Set & Toolset
- A real-world case study of non-linear RGM transformation at Constellation Brands
- How to align mindset, skill set, and toolset to scale RGM across commercial teams
- The role of AI and decision intelligence in enabling enterprise-wide growth
Vibhor Mishra – Head of RGM BU – Asper.ai
Katelyn Vroon – Director, RGM Product Owner – Constellation Brands
9:40
Linking Shopper Needs & Occasions to Effective Price-Pack Architecture and Portfolio Strategy
- Translating shopper occasions into pack-price formats that drive incremental growth
- Aligning portfolio choices with evolving consumer needs and retailer expectations
Ari Gabriel – Senior Global Director, Revenue Growth Management- Grupo Bimbo
10:10
Coffee Break & Networking
10:50
Indirect Route-to-Market in CPG: From Fragmentation to Growth
3-Tier indirect routes-to-market create both complexity and opportunity for today’s CPG industry. Fragmented data make trade planning challenging, but no less the key to success.
This keynote explores how the CPG industry can overcome these obstacles by transforming fragmented inputs into actionable insights, rethinking trade promotion and forecasting approaches, and building scalable, data-driven strategies that turn complexity into sustainable growth.
Allen Rector – VP of sales, USA – Visualfabriq
Mathew Evans – Pre-sales Director – Visualfabriq
11:20
Carbone’s Playbook: Winning with Premium Pricing in a Promotion-Driven Category”
- Building and sustaining a premium brand in categories dominated by discounts
- Leveraging quality, experience, and brand equity as differentiators beyond price
- Balancing selective promotions with long-term value perception
Scott Sanders – Director of Business Intelligence – Carbone Fine Foods
11:50
Thriving Under Pressure: Adaptive Strategies for Volatile Times
- Explore flexible pricing strategies to respond to shifting consumer price sensitivity
- Learn cost-saving approaches to protect margins without compromising product quality
Natalia Glushchenko – Director, Revenue Growth Management – FFP
12:20
Networking Lunch
13:40
Data-Driven RGM: Turning Insights into Action with BIC
- Integrating Diverse Data Sources: Shifting from siloed data models to a holistic RGM approach
- Operationalizing Analytics: Transforming data and insights into executable actions
- Building AI-Driven Decision-Making Capabilities: Evolving from descriptive to predictive and prescriptive strategies
Kelly Rolader – Global Vice President, RGM, Data Science, Anti-Counterfeit – BIC
Ingo Reinhardt – Co-Founder & Managing Director – Buynomics
14:10
Data Mastery: From Chaos to Clarity – Unlocking Quality Insights for Strategic Success
- Explore best practices for gathering accurate, high-quality data to support decision-making
- Learn techniques for standardization and how to effectively eliminate errors
Sunny Yurasek – Head of Advanced Analytics & RGM – Wells Enterprises
14:40
Unlock growth - how experimentation with conjoint can challenge past thinking to uncover new opportunities
- Challenge conventional pricing assumptions through systematic experimentation to test customer value perceptions and willingness-to-pay.
- Examples from FMCG, Fashion and Hospitality sectors
Andrew O’Brien – Director – EPIC Conjoint
15:10
Networking Coffee
15:50
Generate more Revenue with Technology
- Automate to accelerate – Leveraging automation tools to reduce manual work, minimize errors and speed up operations – freeing up time for growth
- Data driven decisions – use analytics and AI to gain real-time insights into customer behavior, pricing trends and sales performance – helping you make smarter, faster revenue generating decisions
- Expand digital reach – embrace e-comms platforms, mobile apps, digital marketing to tap into new customer segments
Nicole Leong – Revenue Growth Management – Digital Transformation – McDonald’s
16:20
Shared Profitability: A New Strategic Paradigm for Retail–CPG Collaboration and Optimization
- Strengthening Alignment for Joint Business Planning: How retailers and consumer products manufacturers can work together more effectively to drive shared profitability.
- Streamlining Efforts for Greater Impact: Identifying areas where partners are duplicating work and finding opportunities to optimize processes.
Joel Cartwright – Industry Principal, Consumer Products – Vistex
16:50
Closing remarks
Forum Day 2 | October 2
8:30
Welcome coffee & Registration
8:50
Opening remarks
Chairperson: Tarun Kataria – Former Chief Data Officer
9:00
The RGM Journey and Its Next Evolution
- Reflecting on the key chapters in RGM’s development across CPG/FMCG
- Understanding the current state: from pricing discipline to holistic growth levers
- Identifying what’s next—digitalisation, agility, and future-proofing commercial strategy
Laura Stubblefield – Former VP Commercial Operation
9:30
Transforming your marketing teams into RGM teams
- Change the game by converting your marketing organization into a revenue growth management organization
- Drive clarity, avoid friction and position your employees and company for growth
Boyan Nikolov – Managing Director – Philip Morris USA
10:00
How to Launch and Scale RGM in a Global Organization
- Master the techniques for Effective RGM Integration: Gain insights on identifying key decision-makers, understanding organizational dynamics, and building trust with influential departments
- Implement RGM with Real-World Examples: Learn practical steps and success stories, including starting with small wins and introducing Price Pack Architecture (PPA)
Samantha Caine – Senior Manager, Net Revenue Management – Unilever
10:30
Coffee Break & Networking
11:00
Tech Demos (for Industry Practioners only)
Tech Demo | Visualfabriq
Tech Demo | Asper.ai
11:30
Working Roundtables
Join this roundtable to explore effective strategies for managing change during RGM implementation. Share insights on how to build team alignment. All participants are welcome!
1. Building cross-functional alignment
Lara Jarvis – Director Bottler Franchise RGM – Coca-Cola
2. Data-Driven RGM: Turning Insights into Action
Ingo Reinhardt – Co-Founder & Managing Director – Buynomics
3. Communicating the value of RGM
Hosted by Allen Rector – VP of Sales, USA – Visualfabriq
4. Upskilling teams for RGM success
Vibhor Mishra – Head of RGM BU – Asper.ai
5. AI solutions vs Human in pricing research
Andrew O’Brien – Director – EPIC Conjoint
6. The dynamics of b2b pricing from everyday to a contractual agreement
Allen Ipjian – Sr. Manager, Solution Delivery – Vistex
12:30
Lunch & Networking
13:30
The Journey to Embedding a Revenue Management mindset and capabilities across cultures
- Build a unified Revenue Management vision, tools, and capabilities tailored to diverse markets and data maturity levels
- Drive cultural adaptation and engagement, focusing on key success traits while addressing potential challenges
Jennifer Pignataro – Sr. Director, Pricing & Revenue Growth, Americas – Campari
14:00
Beyond the Static: Driving Organizational Change Amid Market Complexity
- Balance dual mandates: Deliver on immediate business performance while advancing long-term transformation
- Operationalize change: Move past the theory by embedding simple change management philosophies into daily decisions and business rhythms
- Lead through turbulence: Equip teams to stay resilient and agile in a marketplace defined by disruption
Christopher Berg – VP Finance – Nestle
14:30
Inspirational Closing Leaders Panel Discussion
The Future of RGM – Tying Strategy, Innovation, and Teamwork Together
- Connect discussions on how consumer behaviors shifts and trends are reshaping product portfolios
- Recap how data analytics & AI can enhance pricing strategies
- Explore key takeaways on navigating retailer power
- Discover the importance of aligning teams overcoming resistance
Moderator: Tarun Kataria – Former Chief Data Officer
Samantha Caine – Senior Manager, Net Revenue Management – Unilever
Christopher Berg – VP Finance – Nestle
Lara Jarvis – Director Bottler Franchise RGM – Coca-Cola
