EPP FMCG/CPG Revenue Growth
Management Forum America 2025
CONTENT HUB
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Step It Up with Term Trades
Download our guide, created by our partner Vistex, to learn how to reduce costs, mitigate risks, and unlock profitable growth. Discover why traditional trade terms need to evolve, the three essential steps to success—Digitalization, Analysis, and Joint Business Planning—and how to transition from reactive cost-splitting to proactive margin building.
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FIRECHAT: Local vs. Global: How we aligned Local Initiatives and Global Strategies to reach a breakthrough in deploying our RGM strategy. Common pitfalls and universal recipes for success
In this Firechat, Magda Cegielska (BAT), Juliana L. Jalon (BAT Italy), and moderator Ajay Ahuja (Kellanova) share how their teams aligned local initiatives with global strategy to deliver a breakthrough in RGM execution.
They discuss key challenges, common pitfalls and the success factors that enabled effective global to local alignment, offering valuable takeaways for any RGM, commercial or finance leader.
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Global Revenue Management Study 2024 | The AI revolution: Augmenting human acumen with cutting-edge technology
In this 2024 edition of the Global Revenue Management Study, our Partner XTEL has engaged with FMCG executives to delve into the AI revolution in Revenue Growth Management (RGM). The consensus is clear: AI is no longer just a buzzword—it’s a business reality. At XTEL, we are convinced that a blend of AI and human intelligence is what will uncover new competitive advantages for your business.
This report explores how four years of market disruptions have shaped performance and priorities among FMCGs, underscoring the essential role of digitalisation and AI in creating a data-driven, competitive, and forward-thinking FMCG sector.
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