Speakers

Boyan Nikolov is the Managing Director of Philip Morris USA’s Revenue Growth Management & Retail Team. Since joining the company in 2002, Boyan has had various roles in Consumer Insights, Business Analytics, Brand Management & Marketing, and Revenue Growth Management in multiple operating companies within Altria. Boyan is a native of Bulgaria and a graduate of Wingate University in North Carolina. He is actively involved in advocating for, mentoring, and sponsoring those whose voices are underrepresented. He is also on the leadership team of Sí, Altria’s Hispanic Employee Resource Group.

Katelyn Vroon is Director and RGM Product Owner at Constellation Brands, where she leads the vision, strategy, and delivery of enterprise RGM solutions. With over 12 years at Constellation, she has held key roles in pricing, revenue management, and product development. Katelyn plays a pivotal role in driving cross-functional collaboration to shape and scale RGM capabilities across the organization. Her expertise spans product leadership, agile delivery, and analytics-driven pricing strategy. Prior to Constellation, she held finance roles at Capital One. Katelyn holds a BS in Accounting and Finance from Nicholls State University.

Vibhor leads the Revenue Growth Management business unit at Asper.ai, helping CPG companies unlock enterprise value through AI-powered platforms. Over the past decade, he has driven transformation for more than 10 global organizations across 40+ markets, creating over $1B in impact. Vibhor is passionate about user-centric design and applying data, technology, and AI as enablers of value. Prior to Asper, he held leadership roles at Fractal, specializing in advanced analytics for demand shaping -spanning RGM, media optimization, and omnichannel strategy. Vibhor holds an engineering degree from IIT BHU, Varanasi.

Allen Rector brings over 20 years of extensive experience in the CPG industry, having held pivotal commercial roles at renowned organizations such as Kellogg’s and Schwan's Consumer Brands. Currently serving as the Vice President of Sales, North America, at Visualfabriq, Allen leverages his unique expertise in trade marketing, pricing, RGM, finance, and systems to drive impactful results.

Allen is deeply passionate about strategy, forecasting, and fostering long-term, sustainable growth. His career is marked by a commitment to innovation and excellence, making him a trusted leader in the field. With a proven track record of success, Allen continues to inspire teams and organizations to achieve their full potential through strategic vision and data-driven decision-making.