FMCG/CPG Revenue Growth Management Forum Asia 2026
Agenda
Forum Day 1 | April 15
7:30
Welcome coffee & Registration
8:30
Opening Remarks
Owner – EPP Pricing Platform
Welcome Remarks Chair
8:40
Winning With Less Data: Pricing Excellence in Data-Poor Markets
- Learn practical ways to estimate elasticity when scan data is incomplete or delayed
- Understand how to build actionable pricing dashboards using partial datasets
Watchara Phattanapinyo – RGM Lead for ASEAN – Beiersdorf
9:10
How Advanced AI-Driven Insights Can Drive Better PPA: A Hindustan Unilever Case Study
Explore how AI-powered analytics are transforming Price & Promotion Architecture (PPA) in the FMCG space. In this session, Unilever shares how advanced insights are used to optimise pricing decisions, enhance promotional effectiveness, and respond to evolving consumer behaviour across Asian markets.
Tim Schneider – Head of Sales Engineering & Partnerships – Buynomics
9:40
Asia FMCG’s RGM Challenge: Complexity, Variability, and Trade-Offs
- Navigate diverse consumer segments, channels, and regulatory environments where traditional trade, modern retail, and e-commerce demand different RGM approaches
- Balance volume vs. margin, premium vs. affordability, and brand investment vs. promotion when facing lean teams, incomplete data, and aggressive local competitors
Vanessa Gomez Francis Xavier – RGM Lead for South East Asia – Mars Snacking
10:10
Networking Coffee
10:50
Rewriting the Promo Playbook: How Evidence Beats Tradition in APAC eCommerce
APAC’s megasales landscape is shifting fast, and old promotion insights aren’t keeping up. Many brands recycle the same discounts and bundles, even as shoppers’ expectations evolve. This presentation reveals how SKIM and L’Oréal broke that cycle by letting evidence, not tradition, guide their strategy.
By uncovering value‑driving mechanics like ABC variety bundles, getting skeptical stakeholders on board, and validating insights through real in‑market tests, the teams proved that smarter, insight‑led promotions consistently outperform legacy tactics.
Our story reveals how a data‑driven revenue strategy can change outcomes, fuel new growth opportunities, and reshape what success looks like in APAC eCommerce.
Joey Ophof – Associate Director – SKIM
Will Stock – Revenue Growth Manager – L’Oreal
11:20
Private Label Power: Competing When Retailers Become Your Biggest Competitor
- Understand strategies to differentiate through innovation, packaging, and brand storytelling
- Learn how to defend your brand when retailers push private labels
Evelyn Ojeda -Trade and Revenue Management ASEA Head – Opella
11:50
The Rise of Local Champions: How Asian Challenger Brands Outpace Global Giants
- The power of brand positioning: how strong values translate into measurable loyalty and willingness-to-pay, turning the brand into a pricing asset
- The vision of a Founder: how a clear and authentic purpose builds a brand that consumers deeply connect with
- Justifying a price premium and limiting promotions: an intentional value game that protects margin while building brand equity in a price-sensitive market
- The speed of expansion and rapid experimentation across channels: how agility in product R&D and channel strategy enables a local challenger to outpace the slower innovation cycles of established players
Mohammed Sebti – Founder & Managing Director – SeedS Strategy
12:20
Networking Lunch Break
13:40
The New Asian Consumer: Behaviour Shifts, Value Perceptions & What It Means for Future RGM Teams
- What organisations must change in capabilities, processes, and decision speed to stay aligned with evolving consumer value perceptions
- How fast-changing consumer behaviour (channel switching, “affordable premium,” price fatigue) reshapes the role of RGM and commercial teams
Deborah Chong – eCommerce and Business Development Director – Danone
Igor Vincetic –General Manager for Singapore & Malaysia – Electrolux
Vanessa Gomez Francis Xavier – RGM Lead for South East Asia – MARS Snacking
14:20
Structuring Teams for the Future: The Evolving RGM & Pricing Capability Model
- Learn how companies redesign structures when RGM doesn’t exist locally
- Understand skillsets needed in Asia to cover Pricing, Trade, Brand & Data in lean teams
Belinda Foo – Category Business Development Director, CPD SAPMENA – L’Oréal
14:50
The RGM Journey – Consumer Electronics Case: What Works, What Breaks, and What We’d Do Again
- Understand how RGM principles translate into the fast-moving consumer electronics environment
- Identify the key levers that drove impact — and where they fell short
- Learn common pitfalls when implementing RGM in complex, multi-channel ecosystems
Cinar Sahin – Senior Director – Distribution Pricing – Seagate
15:20
Networking Coffee
15:50
The transformational potential of trading terms in traditional trade
- Traditional trade is a goldmine of untapped value, and the right trading terms can create scale, visibility, and trust in ways pricing or promotions alone never will.
- When designed with simplicity and executed with discipline, trading terms turn small retailers into true partners and your salesforce into execution champions, driving growth that sticks
Jelle de Jong – Founder / Director – Lexia Analytics
16:20
Working Roundtables
1. Consumer Psychology & Price Perception
2. Pricing for Emerging Channels
3. Value Communication in Multi-Income Markets
4. Competitive Benchmarking & Local Champions
5. Cross-Functional Collaboration: Brand, Trade & Pricing
6. Sustainable Pricing & ESG Considerations
7. AI & Analytics Adoption Challenges
17:20
Closing Remarks
Forum Day 2 | April 16
8:00
Welcome coffee & Registration
9:00
Opening Remarks – Chairperson
9:10
Building RGM Operating Model for Growth
- How brand, trade, finance, and RGM align behind one plan
- Capability gaps in Asia and how leaders are addressing them
Tan Hsiao Wey – VP RGM APAC – Kenvue
Kapil Dahiya – Partner – Monitor Deloitte, South East Asia
9:50
Beyond the Annual Plan: Building Category Moats through RGM Foundations
- Understand how to move beyond annual planning toward continuous, always-on RGM strategies
- Identify the core RGM foundations needed to build sustainable competitive advantage
- Explore how price-pack architecture and promotional excellence can strengthen category positioning
Arpan Dev – Global RGM Head, Customer Planning – Unilever
10:20
Networking Coffee
11:00
The Pricing Adoption Bridge: From Analytics to Adoption and Discipline
- Bridge the gap between pricing analytics and commercial decisions, ensuring insights translate into adoption and discipline
- Pricing Adoption Bridge Framework introduces how awareness influences operational and behavioral awareness and governance mechanisms shape pricing decisions across key commercial decisions such as deal negotiations, promotions and tender pricing
- How governance and decision frameworks can reinforce insights for shaping decisions, helping organizations embed analytics into commercial processes
- Structured approaches through 4D model of RGM across portfolio, customer, deal and decision for sustainable performance
Sook Mei Lau – Regional Pricing and Business Analytics Manager – B. Braun
11:30
Smarter Packs, Smarter Prices: Innovating Pack-Price Architecture for Future Growth
- Learn how pack-price architecture can unlock affordability without sacrificing margin
- Understand how to redesign laddering for omnichannel, Q-commerce, and discounters
Madhushruti Roy – RGM Growth Leader – Kimberly-Clark
12:00
Networking Lunch
13:00
Re-Engineering Promotion Strategy: Winning Without Deep Discounts
- Learn how to design promotions that build value rather than destroy margin
- Understand how to fix promotion fatigue in markets addicted to deals
Shane Ang – Regional Head of Intelligence & Performance (APAC) – Moet Henessy
Robin de Rooij – Senior Director, Revenue Management – SKIM
Watchara Phattanapinyo – RGM Lead for ASEAN – Beiersdorf
13:30
AI in Revenue Teams: The Next Productivity Revolution
- Discover how AI assistants will transform analysis, negotiation prep, and pricing simulation
- Learn where AI creates ROI fast vs. where it creates risk
Danny Wong – Senior Industry Advisor- Microsoft
14:00
Customising RGM for Channels and Retailers: From One-Size-Fits-All to Precision Execution
- Understand how to tailor RGM strategies to different channel dynamics and
retailer expectations - Learn how to adapt pricing, promotions, and assortment to maximise value
across channels - Explore best practices for building more collaborative, data-driven retailer
partnerships
14:30
Winning in Fragmented Asia: Localising Global RGM Playbooks
- Learn how global RGM frameworks break down in local realities
- Understand how to adapt pack price architecture, promo rules, and trade terms country by country
Closing Remarks
Training
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