Speakers

Until recently, he spent 17 years at Unilever, with his last role as Global Director for Revenue Growth Management, leading RGM strategy and deployment across ALL markets and ALL business groups of Unilever globally. It was a big role, managing RGM incremental turnover of nearly $2bn. Over the past year, although operating independently, the majority of my projects have continued to be with Unilever — supporting Beauty & Wellbeing, Nutrition, and Ice Cream businesses on strategic RGM projects. 

In parallel, he has been part of the Bain Advisor Network, collaborating on RGM projects across markets in South Asia.  

Vanessa Gomez is a senior commercial leader with over 10 years of experience in RGM, pricing strategy and commercial transformation across global FMCG organizations. She brings deep expertise across all the RGM pillars which includes pricing, promotion, assortment, trade terms, and mix management, driving value-based and sustainable growth. She has led regional and market-level initiatives to drive sustainable growth through data-led decision making, value-based pricing, and capability building. 

Prior to Kellanova, Vanessa held regional roles at Mondelez in the AMEA region and at Mars as RGM Manager for SEA. She is recognized for translating analytics into actionable strategies and influencing senior stakeholders across diverse markets. Vanessa is highly familiar with the Asia market landscape, regional market dynamics, competitor behaviour, and complex pricing environments across Asia.

Cinar Sahin is a strategic Pricing and Go-to-Market leader with extensive global experience across top-tier electronics firms. He specialises in complex E-commerce ecosystems, channel distribution, and high-velocity deal management. 

Currently, Cinar serves as the Worldwide Distribution Pricing Director at Seagate Technology. In this role, he steers the global pricing strategy for a diverse product portfolio, overseeing channel revenue streams exceeding $1 billion annually. Over the past three years, he has played a pivotal role in the company’s major profitability initiatives, transforming pricing operations into engines of sustainable margin growth. 

Jelle de Jong is the cofounder of Lexia Analytics, a consultancy focused on Revenue Growth Management, pricing, and advanced analytics. He co-authored a widely praised book on Revenue Growth Management with Danilo Zatta, now used by senior FMCG and retail leaders around the world. With more than 25 years of experience across Europe, Asia-Pacific, and North America, he has helped companies in FMCG, retail, pharma, logistics, and energy transition unlock profitable growth. Jelle began his career at McKinsey and later held senior roles at Diageo. He holds an MSc in Mechanical Engineering from Delft University and an MBA from INSEAD. 

Arpan Dev is the Global Head of AI & Commercial Transformation at Unilever, where he leads the strategy for AI-driven Revenue Growth Management (RGM). With 15 years of experience spanning CPG Commercial & Supply Chain functions, Arpan specializes in turning emerging technologies into measurable business impact. He has conceptualized and scaled multiple AI-powered products- including Trade Promotion Optimization, Demand & S&OP Platforms, and Customer Collaboration Platforms- that have fundamentally transformed Unilever’s digital connectivity and strategic engagement with global retailers.  

Arpan is passionate about fostering a culture of "license to fail" to drive innovation and digital transformation, and building high-performing teams that navigate the intersection of commercial agility and operational excellence. 

Belinda Foo is a business leader with 15 years of FMCG experience, and has handled Beauty Care, Baby Care and Household Care categories across Asia Pacific, MENA and Global entities. She spent almost a decade in P&G, with experiences in Commercial, Finance, and Revenue Growth Management, before joining L’Oréal 6 years ago to set up the RGM function in the region. Currently the Category Business Development Director of CPD SAPMENA at L’Oréal, she leads the regional teams in strategizing RGM, accelerating category growth with beauty thought leadership and strong retailer partnerships, and executing with excellence the in-store activations and merchandising plans. 

Evelyn Ojeda is a senior global commercial leader with more than 14 years of experience spanning global, regional, and local roles across the U.S., Latin America, and Asia. She has built her career at leading multinational organizations including Procter & Gamble and Sanofi, and currently holds a regional leadership role at Opella, where she leads Trade Marketing and Revenue Management across Southeast Asia and Korea. Evelyn sets regional strategy and governance to drive sustainable growth, pricing excellence, and large-scale commercial transformation. Known for simplifying complexity and building high-performing, multicultural teams, she brings a disciplined, outcome-driven approach to leadership. She is also a mother and entrepreneur with a global perspective on growth and impact. 

Hsiao Wey Tan is Vice President of Revenue Growth Management, APAC at Kenvue, with over 20 years of leadership experience across FMCG and consulting. Previously at PepsiCo International, she drove pricing strategy and revenue growth across 20 global markets, delivering $1.5 billion in profit impact. A former Partner at Deloitte Consulting, she is also a passionate advocate for female leadership and diversity, mentoring women and achieving gender parity in her teams. 

Agile and consumer-focused General Manager with 18 years of international experience working in regional and country roles in Europe, Asia and Australia. Commercially minded leader, passionate about translating consumer trends into new business opportunities. Experienced in building highly motivated teams and designing growth business strategies and go to market strategies.  

Watchara Phattanapinyo is an RGM Lead for ASEAN with over 12 years of experience across leading FMCG organisations in Southeast Asia and a background in commercial finance. He specialises in pricing strategy and promotional effectiveness, partnering with commercial and finance teams to translate analytics into actionable business decisions. Across regional markets, he has led initiatives to enhance trade investment efficiency and drive mix improvement in complex, data-constrained environments. His work focuses on enabling profitable growth by embedding financial discipline into everyday pricing, portfolio, and customer strategies to strengthen sales, market share, and mix quality. 

Sook Mei is a Regional Pricing and Business Analytics Manager specializing in pricing strategy, commercial analytics and deal structuring. As a Certified Pricing Professional with Professional Pricing Society (PPS), she is experienced in working across complex and fragmented markets, focusing on pricing frameworks that support commercial teams in making disciplined pricing decisions.  

Her expertise sits at the intersection of pricing enablement, turning pricing strategy into real commercial impact and operational pricing - building tools, skills and behaviors that elevate pricing maturity. She is passionate about shaping commercial behavior that elevates pricing discipline and enabling teams to make better pricing decisions with clarity and confidence. 

Will Stock is the Revenue Growth Manager for L’Oréal SAPMENA’s Luxury Division, where he leads market forecasting and monitors key consumer and market shifts to keep the division ahead of competition. With a strong foundation in business analytics and international economic experience, he blends data-driven insight with a global perspective to shape longterm growth strategies. 

Danny Wong is a commercial leader with deep roots in Revenue Growth Management across Retail & Consumer Goods. With a decade at LEGO Group and consulting experience at Deloitte, he has driven category strategy, pricing, and gotomarket transformations across APAC. Now a Senior Industry Advisor at Microsoft, Danny is passionate about harnessing data, AI, and cloud technology to unlock smarter RGM decisions and accelerate sustainable commercial growth. He bridges commercial reality with cuttingedge technology to help revenue teams win in a digital-first world. 

Mohammed is the founder of SeedS Strategy, a growth advisory firm specializing in revenue optimization, pricing strategy, and go-to-market execution for scale-ups across Europe and APAC. With a focus on the Technology and Consumer Goods sectors, he advises leadership teams on building and deploying profitable growth strategies that drive measurable commercial impact — including how to monetize AI and leverage it as a driver of revenue growth. Prior to founding SeedS, Mohammed was part of Simon-Kucher's Paris office, where he supported pricing and growth transformations for global enterprises and market leaders. 

Joey Ophof is an Associate Director at SKIM who partners with clients in APAC to develop and implement effective revenue and innovation management strategies. He believes in building strong relationships and understanding each client's unique needs. With his experience across Europe and Asia, Joey brings a collaborative and results-oriented approach to every project.