FMCG/CPG Revenue Growth Management Forum Asia 2026
Agenda
Forum Day 1 | April 15
Session 1.
The New Pricing Reality & Consumer Behaviour
The New Pricing Reality: Tariffs, Inflation & the End of Easy Price Increases
- Understand how tariff volatility and macro shocks undermine traditional pricing cycles
- Learn frameworks for managing price increases responsibly when consumer budgets are maxed out
Asia FMCG’s RGM Challenge: Complexity, Variability, and Trade-Offs
- Navigate diverse consumer segments, channels, and regulatory environments where traditional trade, modern retail, and e-commerce demand different RGM approaches
- Balance volume vs. margin, premium vs. affordability, and brand investment vs. promotion when facing lean teams, incomplete data, and aggressive local competitors
Vanessa Gomez Francis Xavier – RGM Lead for South East Asia – Mars Snacking
The Consumer Has Hit a Wall: Decoding Price Sensitivity & Switching Behaviour
- Learn how over-promotion destroys perceived brand value
- Gain strategies to rebuild value communication without losing volume
Coffee Break & Networking
Beyond Premiumisation: Why Premium Strategies Fail in Price-Sensitive Markets
- Understand why premiumisation collapses when inflation drives affordability strain
- Learn how to balance value-tier, mid-tier and premium-tier growth
Session 2.
Retailer Power, Trade Terms & Competition
Leaders Interactive Panel Discussion
The transformational potential of trading terms in traditional trade
- Traditional trade is a goldmine of untapped value, and the right trading terms can create scale, visibility, and trust in ways pricing or promotions alone never will.
- When designed with simplicity and executed with discipline, trading terms turn small retailers into true partners and your salesforce into execution champions, driving growth that sticks
Jelle de Jong – Founder/Director – Lexia Analytics
The Rise of Local Champions: How Asian Challenger Brands Outpace Global Giants
- Understand why Korean, Indonesian, Chinese and Thai brands win on speed & relevance
- Learn how pricing agility and local innovation outperform MNC processes
Private Label Power: Competing When Retailers Become Your Biggest Competitor
- Understand strategies to differentiate through innovation, packaging, and brand storytelling
- Learn how to defend your brand when retailers push private labels
Redefining Joint Business Planning: Integrating Long-Term Horizons with AI-Driven Commercial Agility
- Evolve Joint Business Planning from static annual cycles to dynamic, multi-year value roadmaps, aligning brand, pricing, promotion, and trade investments with shared long-term growth objectives
- Leverage AI-driven insights and scenario modelling to enable real-time commercial agility
Arpan Dev – Global Head of AI & Commercial Transformation – Unilever
Networking Lunch Break
Session 3.
Data, Analytics & AI in Pricing
Bootcamp 1
Winning With Less Data: Pricing Excellence in Data-Poor Markets
- Learn practical ways to estimate elasticity when scan data is incomplete or delayed
- Understand how to build actionable pricing dashboards using partial datasets
Bootcamp 2
Dynamic Pricing in FMCG: What’s Real, What’s Hype & What’s Coming Next
- Understand retailer constraints preventing true dynamic pricing today
- Learn realistic use cases for algorithmic pricing in FMCG & retail
Bootcamp 1
AI in Revenue Teams: The Next Productivity Revolution
- Discover how AI assistants will transform analysis, negotiation prep, and pricing simulation
- Learn where AI creates ROI fast vs. where it creates risk
Bootcamp 2
From Hype to ROI: Making AI Actually Work for Pricing Teams
- Learn which AI solutions create fast wins (automation, promo prediction, narrative generation)
- Understand how to avoid the “tool overload” problem many teams face
Bootcamp 1
Digital Shopper Behaviour & Conversion Strategy
- Using ratings, search, and content to drive growth
- Coordinating marketing and RGM for online promotional events
Bootcamp 2
From Volume to Value: Evolving the Commercial Mindset
- Training commercial teams on value drivers, not price cuts
- Balancing growth KPIs (distribution, share, activation, margin)
Coffee Break & Networking
Working Roundtables
1. Consumer Psychology & Price Perception
2. Pricing for Emerging Channels
3. Value Communication in Multi-Income Markets
4. Agile Pricing & Rapid Market Response
5. Competitive Benchmarking & Local Champions
Building RGM Operating Model for Growth
- How brand, trade, finance, and RGM align behind one plan
- Capability gaps in Asia and how leaders are addressing them
Tech Demos (for Industry Practioners only)
Tech Demo 1
Tech Demo 2
Tech Demo 3
Forum Day 2 | April 16
Session 4.
Omnichannel & Pricing Execution
Price Leakage & Omnichannel Conflict: Fixing Online–Offline Misalignment
- Learn how to identify and close price leakages across e-commerce, offline retail, and Q-commerce
- Understand governance structures required to maintain pricing consistency
Re-Engineering Promotion Effectiveness: Moving from Spend to Strategic Value Creation
- Quantifying the true cost of discounting – calculating margin dilution, competitive response impact, and brand value degradation
- Creating promotion scorecards that balance short-term volume wins with long-term strategic health metrics
Lim Chin Hee – Head of Revenue Growth Management – Denis Asia Pacific
Coffee Break & Networking
Smarter Packs, Smarter Prices: Innovating Pack-Price Architecture for Future Growth
- Learn how pack-price architecture can unlock affordability without sacrificing margin
- Understand how to redesign laddering for omnichannel, Q-commerce, and discounters
Madhushruti Roy – RGM Growth Leader – Kimberly-Clark
Working Roundtables
6. Cross-Functional Collaboration: Brand, Trade & Pricing
7. Sustainable Pricing & ESG Considerations
8. Portfolio Optimization & SKU Rationalization
9. AI & Analytics Adoption Challenges
10. International Market Playbooks
Networking Lunch Break
Session 5.
Organisational Capability & Future Proofing RGM
Structuring Teams for the Future: The Evolving RGM & Pricing Capability Model
- Learn how companies redesign structures when RGM doesn’t exist locally
- Understand skillsets needed in Asia to cover Pricing, Trade, Brand & Data in lean teams
Belinda Foo – Category Business Development Director, CPD SAPMENA – L’Oréal
Building Brands That Grow Even in Low-Brand-Loyalty Markets
- Leveraging trust, rituals, and emotional cues
- The science of repeat purchase & mix management
Coffee Break & Networking
Leaders Interactive Panel Discussion
The New Asian Consumer: Behaviour Shifts, Value Perceptions & What It Means for Future RGM Teams
- What organisations must change in capabilities, processes, and decision speed to stay aligned with evolving consumer value perceptions
- How fast-changing consumer behaviour (channel switching, “affordable premium,” price fatigue) reshapes the role of RGM and commercial teams
Re-Engineering Promotion Strategy: Winning Without Deep Discounts
- Learn how to design promotions that build value rather than destroy margin
- Understand how to fix promotion fatigue in markets addicted to deals
Shane Ang – Regional Head of Intelligence & Performance (APAC) – Moët Hennessy
Winning in Fragmented Asia: Localising Global RGM Playbooks
- Learn how global RGM frameworks break down in local realities
- Understand how to adapt pack price architecture, promo rules, and trade terms country by country
Closing Remarks
Training
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