Speakers

Paul is currently VP of Global Revenue Growth Management at PepsiCo, leading the transformation & digitalization of RGM across all markets & categories globally.

Paul has been with PepsiCo for 15 years, starting in RGM / Commercial in the UK business before holding European roles across Commercial, Strategy, Consumer Insights & Digital Transformation.

Before joining PepsiCo, Paul was consultant for BCG and spent his early career at PwC & ASDA/Wal*Mart. He holds an MBA from the AGSM in Sydney and is a qualified management accountant. He lives outside London with his wife Mitali, and their two children.

As a FMCG leader with over 20 years of experience, I have driven commercial strategy, revenue growth, category management, shopper marketing, execution, consumer marketing and finance across diverse markets and channels. I leverage technology and data to create and implement sustainable and impactful business solutions that align with different business perspectives and engage stakeholders and customers. I have delivered results in various industries, such as beverages, ice cream, foods, personal care and home care.

I thrive in multicultural environments and have successfully managed projects and teams of different backgrounds and levels in complex organizations. I speak Portuguese, English and Spanish fluently.

I am an artificial intelligence and forecasting enthusiast. Economist & Statistician by training, with 15 years of experience in data analytics and forecasting, I’m passionate about how AI can transform our lives. My past experience ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools development in the FMCG industry. I currently lead several digital PODs at Kraft Heinz to build revenue management, marketing, demand planning, and sales cloud-based, AI-powered applications. Our digital products use advanced machine learning models and cloud-based technology to improve our forecasting performance, optimize our pricing, assortment, and promotional plans, integrating Big Data, and incorporating insights from economic theory and behavioral economics to transform how the company operates.

Experienced IT Leader with a 23+ year track record in CPG, pharma, agriculture, and health industries. Driving global digital transformation and high-performing teams. Expertise in Revenue Growth Management (RGM), Trade Promotion Management (Salesforce, XTEL, RGMInsight, Siebel, VisualFabriq and others), RGM Analytics from individual RGM pillars to holistic/unconstrained optimization, digital retail execution, CRM, and sales automation. Strong combination of business acumen and extensive technical experience to deliver innovative solutions and business sustainable growth.

Energetic, enthusiastic, engaging and driving for results. This is how most people would describe me at work.  I joined BAT over 18 years ago and since that time I held various positions in Finance on an End-Market, Area or Regional level.

Overall, I worked either assignment- or project based in more than 25 BAT markets. Most recently, as Head of Finance for Poland and Baltics and since August 2024 I lead RGM for Europe.

When not at work – you will find me meditating, practicing kundalini yoga or delivering a soothing LomiLomi massage.

With over 20 years of experience in finance functions, strategic planning, and insights, I am passionate about creating value through data-driven insights, to liaise business strategy with evolving market dynamics and consumer preferences. Currently, I lead a team focused on establishing the cultural and technical foundations for advanced analytics and AI. Our efforts are directed towards enhancing business, financials and RGM performance tools through data digitalization. My strength lies in combining strong financial acumen with consumer behavior insights, to drive strategic decisions, improve efficiency, strengthen control environments, and foster innovation.

Experienced Professional in Revenue Management, Commercial Finance & Project Management. Results-driven leader with deep expertise in Revenue Management, Commercial Finance, and Project Management. Over 15+ years of experience implementing end-to-end Revenue Management processes, optimizing trade spend, and delivering strong Revenue growth. Proven success in developing and rolling out Pack Price Architecture across multiple FMCG categories, driving value through data-led strategies and cross-functional collaboration. Known for transforming complexity into scalable solutions that accelerate business performance.

Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever’s Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L’Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry.

Consumer Goods Analytics: With nearly two decades of FMCG experience, I specialize in Strategic Insights, Media Analytics, and Revenue Growth Management. As a Product Owner in Kellogg’s Central Analytics Organisation, I lead scalable, repeatable analytics solutions that enhance decision-making and deliver actionable intelligence for business outcomes.

Product Owner: I drive cross-functional teams globally, focusing on People, Process, Change, Data, and Technology to scale Revenue Growth Management, aligning business and technology agendas for continuous value delivery.

Public Speaking: Featured speaker at industry-leading events including the European Pricing Platform, Thinkbox London, and the Promotion Optimization Institute, delivering insights on scaling analytics, marketing ROI, and revenue growth strategies.

Bram Nelissen is a commercial leader with over a decade of experience in the FMCG sector, specializing in optimizing profitability, processes, and team development. He integrates analytical thinking with strategic planning. At Vandemoortele, Bram has held roles such as Commercial Manager for retail markets and Global Retail & RGM Director for Bakery Products, focusing on pricing strategies, revenue growth management, commercial excellence and cross-functional collaboration. Prior to this, Bram held commercial roles at Procter&Gamble and Reckitt Benckiser. His work involves aligning organizational goals with actionable frameworks, emphasizing efficiency and data-driven decision-making, while fostering teamwork and operational improvement.

Apoorva brings in 20 years of professional experience spread across geographies in leading and delivering digital transformation initiatives across RGM, Sales Excellence, Customer Engagement, Data Analytics and Commercial processes. He is currently leading the global TPM capability for international markets at PepsiCo. Prior to PepsiCo he was with Haleon for over 11 years and with Tech consulting firms where he started his career.

A strong believer in the power of Data and Technology, he brings the balance between Business Strategy and Transformational leadership to drive digital capabilities for organizations.

Apoorva’s origin is from India where he pursued his education and early career years before moving and settling in London. He has extensively worked with cultures around the world and is a strong advocate of inclusion and people development.

Amitesh is a seasoned Revenue Growth Management (RGM) leader with a proven track record of blending strategy, technology, data, analytics, and change management to deliver transformative results. With extensive experience across diverse categories and regions—including the US, China, and EMEA—he has driven RGM capabilities globally, from conceptualisation to execution.

Currently leading Haleon’s global customer and data analytics function as part of Commercial Excellence, he plays a pivotal role in unlocking growth through data-driven insights and strategic decision-making. Passionate about simplifying complexity and enabling teams, Amitesh brings a sharp focus on innovation, impact, and long-term value creation.

Cecilia is a Chemical Engineer with an MBA from London Business School. Originally from Mexico, she has lived and worked internationally, building expertise in Strategy, Finance, and Commercial roles before specializing in Revenue Growth Management (RGM) for over a decade. With six years at AB-InBev and five at PepsiCo, she has gained deep operational and strategic insight across mature and emerging CPG markets. Currently serving as Global RGM Director, Cecilia leads Pricing Excellence Strategy, driving value and optimizing portfolio strategies.

Digital and Data leader known for transforming organizational culture and driving process simplification with advanced data and technology, enabling value creation for the business.

Pricing & Analytics Manager at Frit Ravich, a leading company in food distribution in Spain. I lead the Pricing & Analytics team aiming to optimize and increase the revenue of the company implementing actions based on price, promotion and all related with P&L. We have developed our new Pricing policy and have set up the strategy and tactics needed to manage pricing in terms of KPIs, visualization, processes as well as establish a revenue culture in the company.

I studied Business Administration and I hold an Executive Master in Business Analytics at Esade Business School. I also participate as a mentor at Esade in Digital Mindset subject related to technology and digitalization.

Mette currently manages the RGM capabilities team within the broader Center of Excellence at Arla Foods one of the leading dairy companies in the world. Together with her team, she operates across the global markets spanning four continents, delivering best in class capabilities. Her focus is to enhance advanced skills across all functions, from Sales and Marketing to Finance via integrating the RGM mindset, essential skills, and the ability to transform technology into value. By prioritizing capabilities, it also emphasizes career growth, ensuring that people are empowered and equipped to drive success in a competitive global landscape.

Michal Misiewicz is a Senior Manager RGM Transformation at Kellanova Europe, known for his visionary approach and expertise in leveraging advanced analytics, generative AI, and distributed autonomous systems to transform Revenue Growth Management (RGM). With extensive experience leading and developing high-performing teams across Europe, Michal consistently delivers multi-million-dollar profit improvements and commercial excellence. His strategic foresight includes pioneering trials and successful implementation of innovative, AI-driven solutions, progressively moving closer to a future of interconnected, self-optimizing business processes.

Passionate about sustainable growth, technology integration, and data-driven decision-making, Michal’s collaborative leadership and innovative mindset position him as an influential thought leader shaping the future of FMCG.

A seasoned senior leader in global net revenue management at Unilever with over 17 years of experience specializing in all aspects of customer development and revenue management. With a career that began as a Management Trainee and ascended to Director-level roles, he has a proven track record in driving significant revenue growth and strategic innovation within the FMCG industry. Holding an Executive MBA from Erasmus University Rotterdam and a Bachelor’s in Economics, his expertise encompasses sales, business development, and supply chain dynamics.

With over 20 years of experience in Consumer Healthcare (Sanofi/Opella, Kenvue, Novartis) and CPG (P&G, Reckitt) across local, regional, and global roles, I have mastered a variety of commercial disciplines, including Key Account Management, Trade & Shopper Marketing, Category Management, Route-to-Market, and Commercial Strategy. In my current role as Trade & Revenue Management Head for Opella Western Europe, I aim to establish a virtuous cycle of value creation by fully integrating the RGM mindset into our business operations. I love challenge & change and finding ways to transfer proven RGM practices from CPG to ever-evolving world of self-care delivers on both.

Okko Hinterding, ex CPG global sales & global RGM. Driven RGM deployments across 20 markets in Europe and globally. Now looking after top tier clients for Visualfabriq and leading the development of a new RGM product.

James Griffiths is the Global Head of RGM, Solution Consulting at o9 Solutions. With over 15 years of experience across industries, he helps businesses strengthen their commercial, marketing, and strategic capabilities to support sustainable growth.

James specializes in Revenue Growth Management (RGM) and commercial transformation, guiding companies in making informed, data-driven decisions—whether through Integrated Business Planning (IBP) or in negotiations. His focus is on practical, fact-based strategies that drive meaningful business outcomes.

I am a global leader with over 15 years of experience in strategy, technology, marketing, and innovation. I help clients achieve commercial excellence and business model transformation with o9 Solutions, a leading AI-powered technology platform for integrated business planning.

A strategic commercial leader specialising in building and delivering commercial transformations. Prior to o9 Stewart has over 20 years industry experience with Coca-Cola, Carlsberg, Sysco and ABI, and the for past five years has worked in consultancy with global clients. He has a track record developing commercial growth strategies, using data led approaches that have delivered consumer, customer and business value in highly competitive sectors. He has created and led Revenue Growth Management functions delivering significant profitability improvement to major organisations through optimising product, price, promotion and trade terms levers.

Before founding Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master’s degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Ji-Hoon DIERCKX is Chairman, Co-Founder & CEO of PricingOne, a Revenue Management consulting firm founded in 2019 with offices in Geneva and Dubai and Cincinnati .

Ji-Hoon comes with more than 20 years of experience in CPG. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors. Prior to PricingOne, Ji-Hoon brought Value-based Pricing to P&G, where he also Transformed new product development via predictive tools, and more recently enabled year-on-year record revenue and profit for the Gillette business across Europe, Middle-East, Africa and Asia Pacific.

Andrew Hepworth is a Senior Commercial Strategy & Transformation Executive. He is currently Group Commercial Director at Nomad Foods, leading the Group Sales, Category, RGM and Commercial Analytics teams across all markets and categories.

Andrew’s areas of expertise include:

• Commercial Strategy, analytics and Revenue Growth Management
• Companywide Commercial Transformation across people, process and technology
• Commercial Finance

Andrew has been at Nomad Foods for 5 years and in the previous 12 years held leadership roles in RGM, Commercial Strategy and Commercial Finance at Pepsico and Dyson working across multiple markets including across Europe and SSA. Prior to this he also held roles at Bacardi-Martini and Associated British Foods and completed his MSc in Business Analysis at the Henley Business School.

Stuart Hartley is the Bacardi Technology Director for RGM and the Global Travel Retail business function. Bacardi are the largest privately held, family-owned spirits company in the world with a portfolio of more than 200 brands and labels.

Stuart comes with over 30 years of experience in CPG with tier 1 international brands. With a background in sales, marketing and other commercial roles his consumer centric RGM approach have helped the enterprises deliver value-based pricing enabling significant net sales value and margin growth.

Prior to Bacardi, Stuart worked at Mondelez. He has implemented data & digital analytical transformation programs in CRM and across the pillars of RGM. Successes include the delivery of vendor SAAS and proprietary tools and capability across Europe, Africa, South and North America.

Piet is a visionary leader in the CPG industry. With a distinguished career at Kraft Heinz and Danone, Piet has mastered revenue growth, brand, marketing, and sales management. Thirteen years ago, he co-founded StepUp RGM, transforming it into a powerhouse that has guided hundreds of brands with impactful RGM strategies. In 2022, StepUp RGM became part of XTEL, where Piet now spearheads the global RGM practice, leveraging his expertise to drive pioneering solutions. His deep knowledge and hands-on experience with digital programs solidify his status as a leader in AI-enhanced RGM initiatives.

Bertrand is a CPG industry veteran with nearly 20 years of experience in designing and executing transformative Revenue Growth Management (RGM) strategies. His expertise as a consultant and former sales and account director has honed his skills in navigating CPG-retailer relationships. As the leader of XTEL’s Customer Success and Consulting team for EMEA, Bertrand utilizes his extensive account management background with retail manufacturers like McCain Foods and Internasck Group to drive impactful RGM projects. Since joining XTEL five years ago, he has focused on advancing promotion, trade investment, and pricing strategies for leading CPGs across varied markets.

Sami is a visionary leader in insights and analytics, blending engineering expertise with marketing strategy. From his early career as a Telecom Engineer to 15 years in marketing with Xerox and PepsiCo, he has mastered the art of data-driven decision-making. Now, as CEO of Marketeers, he drives global innovation in consumer insights and analytics.

Renowned for developing revolutionary pricing, trade and RGM models, his strategies are leveraged by industry giants like Procter & Gamble, General Motors, and Reckitt. His contributions have earned him recognition from PMI for the best quantitative project.

A thought leader shaping the future of revenue growth management utilizing AI, Sami’s impact on the industry has been honoured with ESOMAR’s prestigious “Building Bridges” Award.

Mariam Ghabrial is a marketing and insights expert, guiding businesses in turning consumer insights into actionable revenue growth management strategies. As the Marketing & PR Lead at Marketeers, she plays a key role in shaping industry conversations and driving impact.

With a background in advertising at FP7 McCann, she has worked with global brands like Nestlé and Orange, gaining deep expertise in market dynamics. Her contributions have earned her the “Making a Difference” award from UNICEF and the “Pioneer” title from ESOMAR for advancing Competitive Intelligence research in Africa. Passionate about simplifying decision-making, Mariam helps businesses accelerate growth through informed, strategic choices.

Tom brings nearly a decade of experience helping Consumer Packaged Goods (CPG) companies unlock margin growth through smarter trade strategies, AI-powered tools, and integrated planning solutions. At TELUS Agriculture & Consumer Goods, he leads product strategy with a focus on transforming how teams execute Revenue Growth Management (RGM) — from trade promotion optimization to predictive analytics. With a background in both the operational and strategic sides of CPG, Tom is passionate about building tools that make work simpler, smarter, and more profitable — especially in a time where data and AI are reshaping the industry at pace.

Rahul Shah is the Global Head of Digital Strategy & Transformation at Mars Pet Nutrition, leading the execution of Mars Pet Nutrition digital strategy focused on value creation while enhancing their digital capabilities. He has over 25 years of experience, including over a decade in technology development (semiconductors) and a decade in strategy consulting, where he learned the strategic mindset and drove various digital transformations across industries.

Clément Schaff is a Partner in BCG Paris office. He is part of BCG X, and a core member of BCG consumer packaged goods (CPG) pricing team. He led multiple pricing transformations, building and deploying AI-based solutions across RGM levers.

Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. Beginning his career in MMM/Econometrics, he transitioned to designing and implementing price and promotional strategies for UK and Ireland brands in grocery retailers such as Tesco, Asda, and Sainsbury’s. He has held senior roles in Category Management, CMI, Sales, and Product Development. Currently, Andy leads the FMCG & Retail verticals at EPIC Conjoint, delivering projects for clients from start up to Blue-Chip. Andy is also a Professor in Pricing at the Graduate Business School at UCD Dublin.

Fabrizio Bianchi joined Vistex in 2021 as Industry Principal with 20+ years of experience in global programs, providing best-in-class solutions to Consumer Goods Companies in the space of Revenue Growth Management. Fabrizio has a strong knowledge of the commercial cycle from Customer Business Planning, through Trade Promotion Management & Optimization, Assortment Management & Optimization, Price Management & Optimization, Contract Management, Sales Force Automation, and Retail Execution. He has led global positions in former roles in the areas of Product Development, Business Development, Strategic Operations, and Services Delivery.

In the EMEA region, Davide Abis brings more than 15 years of experience in business and functional advisory for leading companies across global markets and industries, all of which share a need for innovation in Revenue Growth Management processes. Davide is now concentrating his expertise on the CPG industry, helping key organizations refine their pricing strategies, manage trade terms contracts, optimize promotions and harness market intelligence.

Finn Hansen is the Co-Founder and CEO of PriceBeam. He has worked in the field of pricing for 25 years in the role of Practitioner, Software Vendor, and Consultant. He holds a double degree of M.Sc. of Economics and Business Administration.

Nina is a Partner at EY-Parthenon’s Consumer Products and Retail sector specializing in pricing & monetization, commercial excellence and topline growth strategies. With over 18 years of consulting experience Nina has developed and implemented global commercial policies, value-based product-price architectures, international trade term systems, and corresponding organizational governance frameworks. Nina is a trusted partner for Commercial Excellence for multiple global and mid-sized Consumer clients.

Gerrit is a Partner at EY-Parthenon’s Consumer Products and Retail sector, specializing in topline growth strategies, Commercial Excellence, and Revenue Growth Management (RGM). With over 13 years of strategy consulting experience, he works both above-market and in-market to help Consumer companies drive profitable growth through optimized pricing, trade investment, and portfolio strategy. A trusted advisor, Gerrit supports end-to-end commercial transformations, helping companies build the right capabilities for sustainable revenue expansion.

Having spent over a decade in FMCG, I have developed and executed commercial, supply chain and finance initiatives across Europe, the Middle East, and Australia. I joined Arla 3 years ago, where I have led initiatives that optimized consumer pricing, contributed to successful product innovations, and achieved significant market penetration and growth across different geographies. With a heavy focus on data and collaborating with cross-functional teams, we have driven improvements in sales and margins, helping leadership teams make educated decisions that resulted in consistent year-on-year growth.

Ricardo Rodrigues is an Associate Director based in London. He is a key member of SKIM’s global Revenue Management practice, with a focus on bringing in the client-side point of view on pricing strategy and execution. His RGM expertise comes from over 13 years of experience in pricing consultancies and market research for different industries and clients ranging from financial services to FMCG and B2B.

Rahul is a Digital Leader with over 29 years’ experience in Consumer Packaged Goods industry. At Infosys currently Rahul leads engagement with key CPG companies supporting their Data/AI driven Digital transformation journeys across Revenue Growth Management, Route to Market, Omni-Channel commerce and Supply Chain. He also leads Data & Analytics portfolio for CPG, Retail and Logistics vertical within Infosys. Prior to joining Infosys, Rahul worked with Unilever for 25 years, where led many business transformation initiatives at across the globe.

Nick has extensive consulting experience, working with leading consumer goods companies worldwide on revenue management initiatives. He is an industry practitioner and thought leader on European pricing, terms and trade investment. Prior to founding Acumen in 2006, Nick worked for Mars, Diageo and PepsiCo. Infor acquired Acumen in 2024 to further enhance our software solutions and revenue management practice.

Ravi Shankar, the founder and CEO of Decision Point since 2012, is a seasoned leader in the field of RGM transformation. With over a decade of experience, he has successfully collaborated with senior leadership teams at Fortune 500 companies, enabling them to achieve comprehensive RGM transformations and sustainable value generation through the implementation of AI and advanced analytics solutions. Ravi’s expertise extends to diverse markets worldwide, including North America, Latin America, Europe, Africa, and Asia, where he has navigated varying business dynamics and maturity levels. Prior to his tenure at Decision Point, Ravi held a key role in strategic planning at Ogilvy & Mather.

Christophe is a technology-driven expert in commercial process optimization.

With over 25 years of experience across pre-sales, product management, and SaaS innovation, he has led global initiatives to digitalize and streamline RGM and sales operations for FMCG and pharmaceutical industries.

Now a Subject Matter Expert at TPo Partners, Christophe supports leading manufacturers in leveraging technology to drive efficiency and profitable growth.

Henri has over 10 years of experience in the retail and CPG industries, driving transformation across commercial, finance, and marketing functions.

He began his career at Carrefour, then joined consulting firm Quantum One before taking on key roles at Mondelez, where he led pricing and TPM process redesigns and supported major sales transformation projects.

Innovation & Business Consulting Associate Manager at NTT DATA, leading digital transformation and commercial excellence initiatives for global FMCG and CPG clients. With a strong focus on commercial strategy, sales operating models, and applied innovation, he supports clients in designing and implementing value-driven transformation programs. His work spans across Europe and the Asia-Pacific region, where he has helped leading consumer goods companies align business objectives with scalable digital initiatives. Passionate about cross-functional integration, revenue growth management, and modernizing go-to-market models, he brings a hands-on, pragmatic approach to embedding innovation in strategy and operations.