EPP GLOBAL FMCG/CPG
Revenue Growth Management Forum 2025
Speakers
EPP Events bring unexceptional networking and conversations with
Thought Leaders, Pricing and Revenue Growth Management experts.

Nuno Alexandre
Global Head of Customer Strategy & Planning for Foods
Unilever


As a FMCG leader with over 20 years of experience, I have driven commercial strategy, revenue growth, category management, shopper marketing, execution, consumer marketing and finance across diverse markets and channels. I leverage technology and data to create and implement sustainable and impactful business solutions that align with different business perspectives and engage stakeholders and customers. I have delivered results in various industries, such as beverages, ice cream, foods, personal care and home care.
I thrive in multicultural environments and have successfully managed projects and teams of different backgrounds and levels in complex organizations. I speak Portuguese, English and Spanish fluently.

Thiago Valsani
Senior Director, RGM Solutions & Technology
Mondelēz


Experienced IT Leader with a 23+ year track record in CPG, pharma, agriculture, and health industries. Driving global digital transformation and high-performing teams. Expertise in Revenue Growth Management (RGM), Trade Promotion Management (Salesforce, XTEL, RGMInsight, Siebel, VisualFabriq and others), RGM Analytics from individual RGM pillars to holistic/unconstrained optimization, digital retail execution, CRM, and sales automation. Strong combination of business acumen and extensive technical experience to deliver innovative solutions and business sustainable growth.

Magda Cegielska
RGM Lead for Europe
BAT


Energetic, enthusiastic, engaging and driving for results. This is how most people would describe me at work. With most of my career in finance at different seniority levels and project experience in +25 countries I can add I love change, enjoy working in cross- functional and multinational teams and feel very comfortable in a dynamic environment. Most recently, apart from my Head of Finance role I enjoy greatly being a member of my Company’s Local Top Team – this way I not only shape Chic’s Finance agenda but can influence the entire organization strategy and evolution. When not at work – you will find me either preparing for a triathlon, travelling or taking photographs. Or all of these at once.

Andy Williams
Revenue & Channel Director
Kellanova


Andy has been a key part of Kellanova’s RGM journey; initially working on the UK market before moving to work on Pan-European initiatives. He has first-hand experience of the full RGM spectrum, from short-term optimisation initiatives in specific markets to long-term strategic value creation initiatives, with plenty of analytics and capability-building in-between. In his current role, he has accountability for both RGM & Category Management for Kellanova’s UK. Andy holds an MBA from Lancaster University.

Asif Iqbal Memon
Global Head of Commercial Strategy
Unilever


Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever’s Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L’Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry.

Sandra Gomes
Head of Retail Food Markets
Auchan


Dr. Sandra Gomes is a dynamic leader with more than 25 years of experience in the FMCG in retail channel, specializing in commercial, marketing, negotiation, operations and e-commerce. Currently, she is the Responsible for the food markets and strategic development of the ethnic food market at Auchan Retail Portugal and leads the contract integration between Auchan and Minipreço/Dia. Previously, she managed the personal care business and created Auchan’s e-commerce platform. She holds a PhD in Marketing and Strategy and is a guest professor at universities and business schools where she shares her expertise in areas such as co-creation, digital marketing, online communities, internal marketing and consumer behaviour.

Amitesh Sinha
Global RGM Analytics Lead
Haleon


Amitesh is a seasoned Revenue Growth Management (RGM) leader with a proven track record of blending strategy, technology, data, analytics, and change management to deliver transformative results. With extensive experience across diverse categories and regions—including the US, China, and EMEA—he has driven RGM capabilities globally, from conceptualisation to execution.
Currently leading Haleon’s global customer and data analytics function as part of Commercial Excellence, he plays a pivotal role in unlocking growth through data-driven insights and strategic decision-making. Passionate about simplifying complexity and enabling teams, Amitesh brings a sharp focus on innovation, impact, and long-term value creation.

Kaj-Dac Tam
Vice President NRM Strategy
Orkla ASA


Kaj-Dac Tam has 10+ years of experience from Strategy and Operational NRM in FMCG from various roles at Orkla and Nomad Foods as well as a Ph.D in Quantitative Brand Analysis. He has been responsible for the rollout and delivery of NRM transformation and change management in various business units, and taking a strategic central role in driving Orkla’s NRM Centre of Excellence building strategy, capabilities and processes that can be scaled across global markets. In addition, he has led and developed Sales Academies in NRM and is a frequent guest speaker at Business universities.

Bram Nelissen
Global RGM & Excellence Director
Vandemoortele Bakery Products


Bram Nelissen is a commercial leader with over a decade of experience in the FMCG sector, specializing in optimizing profitability, processes, and team development. He integrates analytical thinking with strategic planning. At Vandemoortele, Bram has held roles such as Commercial Manager for retail markets and Global Retail & RGM Director for Bakery Products, focusing on pricing strategies, revenue growth management, commercial excellence and cross-functional collaboration. Prior to this, Bram held commercial roles at Procter&Gamble and Reckitt Benckiser. His work involves aligning organizational goals with actionable frameworks, emphasizing efficiency and data-driven decision-making, while fostering teamwork and operational improvement.

Ganesh Venkatesh
Director, Strategy & Performance UniOps
Unilever


Digital and Data leader known for transforming organizational culture and driving process simplification with advanced data and technology, enabling value creation for the business.

Ignasi Moreno Zazo
Pricing & Analytics Manager
Frit Ravich


Pricing & Analytics Manager at Frit Ravich, a leading company in food distribution in Spain. I lead the Pricing & Analytics team aiming to optimize and increase the revenue of the company implementing actions based on price, promotion and all related with P&L. We have developed our new Pricing policy and have set up the strategy and tactics needed to manage pricing in terms of KPIs, visualization, processes as well as establish a revenue culture in the company.
I studied Business Administration and I hold an Executive Master in Business Analytics at Esade Business School. I also participate as a mentor at Esade in Digital Mindset subject related to technology and digitalization.

Ajay Ahuja
Global RGM Analytics Director
Kellanova


Consumer Goods Analytics: With nearly two decades of FMCG experience, I specialize in Strategic Insights, Media Analytics, and Revenue Growth Management. As a Product Owner in Kellogg’s Central Analytics Organisation, I lead scalable, repeatable analytics solutions that enhance decision-making and deliver actionable intelligence for business outcomes.
Product Owner: I drive cross-functional teams globally, focusing on People, Process, Change, Data, and Technology to scale Revenue Growth Management, aligning business and technology agendas for continuous value delivery.
Public Speaking: Featured speaker at industry-leading events including the European Pricing Platform, Thinkbox London, and the Promotion Optimization Institute, delivering insights on scaling analytics, marketing ROI, and revenue growth strategies.

Mette Marenta Kunstmann
Net Revenue Manager, Center of Excellence
Arla Foods


Mette currently manages the RGM capabilities team within the broader Center of Excellence at Arla Foods one of the leading dairy companies in the world. Together with her team, she operates across the global markets spanning four continents, delivering best in class capabilities. Her focus is to enhance advanced skills across all functions, from Sales and Marketing to Finance via integrating the RGM mindset, essential skills, and the ability to transform technology into value. By prioritizing capabilities, it also emphasizes career growth, ensuring that people are empowered and equipped to drive success in a competitive global landscape.

Murat Derindere
Transformation and Establishment Director EU/ANZ
Unilever


A seasoned senior leader in global net revenue management at Unilever with over 17 years of experience specializing in all aspects of customer development and revenue management. With a career that began as a Management Trainee and ascended to Director-level roles, he has a proven track record in driving significant revenue growth and strategic innovation within the FMCG industry. Holding an Executive MBA from Erasmus University Rotterdam and a Bachelor’s in Economics, his expertise encompasses sales, business development, and supply chain dynamics.

Julia Rutkovska
Head of Trade & Revenue Management – Western Europe
Opella


With over 20 years of experience in Consumer Healthcare (Sanofi/Opella, Kenvue, Novartis) and CPG (P&G, Reckitt) across local, regional, and global roles, I have mastered a variety of commercial disciplines, including Key Account Management, Trade & Shopper Marketing, Category Management, Route-to-Market, and Commercial Strategy. In my current role as Trade & Revenue Management Head for Opella Western Europe, I aim to establish a virtuous cycle of value creation by fully integrating the RGM mindset into our business operations. I love challenge & change and finding ways to transfer proven RGM practices from CPG to ever-evolving world of self-care delivers on both.

Thuan Nguyen
CLM Commercial Head
Haleon



Ji-Hoon Dierckx
Chairman & CEO
PricingOne


Ji-Hoon DIERCKX is Chairman, Co-Founder & CEO of PricingOne, a Revenue Management consulting firm founded in 2019 with offices in Geneva and Dubai and Cincinnati .
Ji-Hoon comes with more than 20 years of experience in CPG. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors. Prior to PricingOne, Ji-Hoon brought Value-based Pricing to P&G, where he also Transformed new product development via predictive tools, and more recently enabled year-on-year record revenue and profit for the Gillette business across Europe, Middle-East, Africa and Asia Pacific.

Dr. Ingo Reinhardt
Co-Founder & Managing Director
Buynomics


Before founding Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master’s degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Adam Ben-Yousef
Global VP RGM
o9 Solutions


I am a global leader with over 15 years of experience in strategy, technology, marketing, and innovation. I help clients achieve commercial excellence and business model transformation with o9 Solutions, a leading AI-powered technology platform for integrated business planning.

Carst Vaartjes
Co-Founder and Chief Innovation Officer
Visualfabriq


Carst Vaartjes, Co-Founder and Chief Innovation Officer at Visualfabriq, is responsible for the vision and long-term goals of its revenue management software. With an award-winning consulting career since 1999, he is known for crafting impactful strategies and systems for CPG giants like Heinz, Unilever, and Heineken. By starting Visualfabriq, he was able to combine his extensive business background and professional experience in machine learning and analytics to reshape revenue optimization and drive innovation in business.

Fabrizio Bianchi
Industry Principal for the Consumer Products Industry
Vistex


Fabrizio Bianchi joined Vistex in 2021 as Industry Principal with 20+ years of experience in global programs, providing best-in-class solutions to Consumer Goods Companies in the space of Revenue Growth Management. Fabrizio has a strong knowledge of the commercial cycle from Customer Business Planning, through Trade Promotion Management & Optimization, Assortment Management & Optimization, Price Management & Optimization, Contract Management, Sales Force Automation, and Retail Execution. He has led global positions in former roles in the areas of Product Development, Business Development, Strategic Operations, and Services Delivery.

Davide Abis
Presales Manager, CPG Expert
Vistex


In the EMEA region, Davide Abis brings more than 15 years of experience in business and functional advisory for leading companies across global markets and industries, all of which share a need for innovation in Revenue Growth Management processes. Davide is now concentrating his expertise on the CPG industry, helping key organizations refine their pricing strategies, manage trade terms contracts, optimize promotions and harness market intelligence.