Master RGM Integration to Drive
Value, Volume and Growth
EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2025
- Porto Palácio Hotel by The Editory, Porto, Portugal
- May 14 Workshops, May 15 - 16 Forum
Join the world’s largest gathering for Revenue Growth Management leaders in the FMCG/CPG
In today’s volatile market landscape, FMCG and CPG leaders are navigating unprecedented pressures – from inflation and private label competition to shifting consumer demands. Achieving sustainable revenue and volume growth is no longer about applying isolated tactics; it’s about fully integrating and scaling holistic Revenue Growth Management (RGM) strategies.
The EPP Global FMCG/CPG Revenue Growth Management Forum 2025, now in its fifth edition, brings together 20 years of industry expertise and a community of global RGM and category leaders committed to evolving the roadmap for RGM integration and sustainable value.
You will leave this event with RGM strategies that are both actionable and easy to integrate within your organisation, ensuring a smooth alignment with your goals and processes.
This forum is essential for RGM professionals, category managers, E-commerce leaders, brand managers, and data scientists who are dedicated to reaching the end consumer and accelerating revenue impact. With interactive learning, practical takeaways, and unparalleled networking, the EPP Global FMCG/CPG Revenue Growth Management Forum 2025 offers the tools, insights, and alliances needed to stay at the cutting edge of the industry and lead the future of RGM.
Get insights from industry leaders shaping RGM's future:
Paul Kelly
VP - Global Revenue Growth Management
PepsiCo
Paul is currently VP of Global Revenue Growth Management at PepsiCo, leading the transformation & digitalization of RGM across all markets & categories globally.
Paul has been with PepsiCo for 15 years, starting in RGM / Commercial in the UK business before holding European roles across Commercial, Strategy, Consumer Insights & Digital Transformation.
Before joining PepsiCo, Paul was consultant for BCG and spent his early career at PwC & ASDA/Wal*Mart. He holds an MBA from the AGSM in Sydney and is a qualified management accountant. He lives outside London with his wife Mitali, and their two children.
Nuno Alexandre
Global Head of Customer Strategy & Planning for Foods
Unilever
As a FMCG leader with over 20 years of experience, I have driven commercial strategy, revenue growth, category management, shopper marketing, execution, consumer marketing and finance across diverse markets and channels. I leverage technology and data to create and implement sustainable and impactful business solutions that align with different business perspectives and engage stakeholders and customers. I have delivered results in various industries, such as beverages, ice cream, foods, personal care and home care.
I thrive in multicultural environments and have successfully managed projects and teams of different backgrounds and levels in complex organizations. I speak Portuguese, English and Spanish fluently.
Gustavo Mendonça
Global Head of Revenue Growth Management
Kraft Heinz
I am an artificial intelligence and forecasting enthusiast. Economist & Statistician by training, with 15 years of experience in data analytics and forecasting, I’m passionate about how AI can transform our lives. My past experience ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools development in the FMCG industry. I currently lead several digital PODs at Kraft Heinz to build revenue management, marketing, demand planning, and sales cloud-based, AI-powered applications. Our digital products use advanced machine learning models and cloud-based technology to improve our forecasting performance, optimize our pricing, assortment, and promotional plans, integrating Big Data, and incorporating insights from economic theory and behavioral economics to transform how the company operates.
Thiago Valsani
Senior Director, RGM Solutions & Technology
Mondelēz
Experienced IT Leader with a 23+ year track record in CPG, pharma, agriculture, and health industries. Driving global digital transformation and high-performing teams. Expertise in Revenue Growth Management (RGM), Trade Promotion Management (Salesforce, XTEL, RGMInsight, Siebel, VisualFabriq and others), RGM Analytics from individual RGM pillars to holistic/unconstrained optimization, digital retail execution, CRM, and sales automation. Strong combination of business acumen and extensive technical experience to deliver innovative solutions and business sustainable growth.
Agenda at a Glance
Workshops, May 14 (1 - 6 pm)
Key sessions:
- Innovative Workshops
- Icebreaker Networking Drink
Day 1, May 15 (Forum: 9 am - 6 pm)
Key sessions:
- Strategy: Mastering RGM for Long-Term Revenue Growth and Commercial Excellence
- Process: Integrating, Streamlining and Optimising RGM Execution
- People: Developing RGM Teams for the Future
- Networking Dinner
Day 2, May 16 (9 am - 3:30 pm)
Key sessions:
- Technology & Data Management: Leveraging AI & Tech to Accelerate Growth
- Innovative Tech Showcase
- Working Roundtables
6 reasons why you should attend this event
You will gain in-depth knowledge of effective RGM strategies, including actionable insights through hands-on workshops, presentations, roundtables., bootcamps, and tech demos.
Join Us for an Exclusive Networking Dinner!
Picture this: after an inspiring day at the EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2025, you join fellow industry leaders at one of the most stunning venues in Porto.
This exclusive networking dinner provides a prime setting to connect with top professionals, exchange ideas, and spark collaborations. Whether you want to expand your network, explore opportunities, or share expertise, this event offers an ideal atmosphere to do so.
What’s in it for you?
- Engage in valuable conversations with industry leaders in a relaxed, elegant setting.
- Enjoy a unique, memorable evening that goes beyond the conference room.
- Forge new partnerships and strengthen existing contacts.
Training
Kickstart your learning with our featured training programs, taking place just before the EPP GLOBAL FMCG/CPG RGMt Forum 2025!
Unlock your potential with our exclusive Combo Pass (Training + Forum). Start with expert-led training, then dive into a networking-rich conference to expand your knowledge and connections.
This powerful combination delivers actionable strategies to fuel your success in Revenue Growth Management.
Trade Promotion Optimization (TPO) Masterclass
Lead impactful TPO projects and optimize your promotional strategies. Key areas of focus include:
- Building and executing TPO projects to enhance trade promotions.
- Developing and applying TPO algorithms for real-world scenarios.
- Mastering ROI calculations to evaluate promotional effectiveness.
- Gaining insights to improve trade investment strategies.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.
Attended by the most innovative pricing decision makers from
We work with top-tier RGM and Category Managers to assist them in solving critical challenges
and developing innovative pricing solutions and strategies
Testimonials
Anıl Araslı
Senior Revenue Growth & Data Analytics Manager – Sephora
“The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experiences peers from other companies.”
Andy Williams
Revenue & Channel Director – Kellogg’s
I was delighted to return to the EPP Global FMCG/Consumer Goods Pricing & Revenue Growth Management Forum. The speakers were excellent, and I appreciated hearing from RGM peers across global FMCG sectors, covering diverse industries and geographies.
Ignasi Moreno
Pricing & Analytics Manager – Frit Ravich
The event brings together revenue management and technology concepts to showcase current benchmarks and company practices. We connected with pricing experts worldwide, sharing key experiences and challenges in the sector. Highly recommended—the experience surpassed the previous edition thanks to EPP’s hard work.
Partners
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Meet the team
