Speakers

Paul is currently VP of Global Revenue Growth Management at PepsiCo, leading the transformation & digitalization of RGM across all markets & categories globally.

Paul has been with PepsiCo for 15 years, starting in RGM / Commercial in the UK business before holding European roles across Commercial, Strategy, Consumer Insights & Digital Transformation.

Before joining PepsiCo, Paul was consultant for BCG and spent his early career at PwC & ASDA/Wal*Mart. He holds an MBA from the AGSM in Sydney and is a qualified management accountant. He lives outside London with his wife Mitali, and their two children.

As a FMCG leader with over 20 years of experience, I have driven commercial strategy, revenue growth, category management, shopper marketing, execution, consumer marketing and finance across diverse markets and channels. I leverage technology and data to create and implement sustainable and impactful business solutions that align with different business perspectives and engage stakeholders and customers. I have delivered results in various industries, such as beverages, ice cream, foods, personal care and home care.

I thrive in multicultural environments and have successfully managed projects and teams of different backgrounds and levels in complex organizations. I speak Portuguese, English and Spanish fluently.

I am an artificial intelligence and forecasting enthusiast. Economist & Statistician by training, with 15 years of experience in data analytics and forecasting, I’m passionate about how AI can transform our lives. My past experience ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools development in the FMCG industry. I currently lead several digital PODs at Kraft Heinz to build revenue management, marketing, demand planning, and sales cloud-based, AI-powered applications. Our digital products use advanced machine learning models and cloud-based technology to improve our forecasting performance, optimize our pricing, assortment, and promotional plans, integrating Big Data, and incorporating insights from economic theory and behavioral economics to transform how the company operates.

Experienced IT Leader with a 23+ year track record in CPG, pharma, agriculture, and health industries. Driving global digital transformation and high-performing teams. Expertise in Revenue Growth Management (RGM), Trade Promotion Management (Salesforce, XTEL, RGMInsight, Siebel, VisualFabriq and others), RGM Analytics from individual RGM pillars to holistic/unconstrained optimization, digital retail execution, CRM, and sales automation. Strong combination of business acumen and extensive technical experience to deliver innovative solutions and business sustainable growth.

Energetic, enthusiastic, engaging and driving for results. This is how most people would describe me at work. With most of my career in finance at different seniority levels and project experience in +25 countries I can add I love change, enjoy working in cross- functional and multinational teams and feel very comfortable in a dynamic environment. Most recently, apart from my Head of Finance role I enjoy greatly being a member of my Company’s Local Top Team – this way I not only shape Chic’s Finance agenda but can influence the entire organization strategy and evolution. When not at work – you will find me either preparing for a triathlon, travelling or taking photographs. Or all of these at once.

Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever’s Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L’Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry.

Dr. Sandra Gomes is a dynamic leader with more than 25 years of experience in the FMCG in retail channel, specializing in commercial, marketing, negotiation, operations and e-commerce. Currently, she is the Responsible for the food markets and strategic development of the ethnic food market at Auchan Retail Portugal and leads the contract integration between Auchan and Minipreço/Dia. Previously, she managed the personal care business and created Auchan’s e-commerce platform. She holds a PhD in Marketing and Strategy and is a guest professor at universities and business schools where she shares her expertise in areas such as co-creation, digital marketing, online communities, internal marketing and consumer behaviour.

Andy has been a key part of Kellanova’s RGM journey; initially working on the UK market before moving to work on Pan-European initiatives. He has first-hand experience of the full RGM spectrum, from short-term optimisation initiatives in specific markets to long-term strategic value creation initiatives, with plenty of analytics and capability-building in-between. In his current role, he has accountability for both RGM & Category Management for Kellanova’s UK. Andy holds an MBA from Lancaster University.

Amitesh is a seasoned Revenue Growth Management (RGM) leader with a proven track record of blending strategy, technology, data, analytics, and change management to deliver transformative results. With extensive experience across diverse categories and regions—including the US, China, and EMEA—he has driven RGM capabilities globally, from conceptualisation to execution.

Currently leading Haleon’s global customer and data analytics function as part of Commercial Excellence, he plays a pivotal role in unlocking growth through data-driven insights and strategic decision-making. Passionate about simplifying complexity and enabling teams, Amitesh brings a sharp focus on innovation, impact, and long-term value creation.

Bram Nelissen is a commercial leader with over a decade of experience in the FMCG sector, specializing in optimizing profitability, processes, and team development. He integrates analytical thinking with strategic planning. At Vandemoortele, Bram has held roles such as Commercial Manager for retail markets and Global Retail & RGM Director for Bakery Products, focusing on pricing strategies, revenue growth management, commercial excellence and cross-functional collaboration. Prior to this, Bram held commercial roles at Procter&Gamble and Reckitt Benckiser. His work involves aligning organizational goals with actionable frameworks, emphasizing efficiency and data-driven decision-making, while fostering teamwork and operational improvement.

Digital and Data leader known for transforming organizational culture and driving process simplification with advanced data and technology, enabling value creation for the business.

Pricing & Analytics Manager at Frit Ravich, a leading company in food distribution in Spain. I lead the Pricing & Analytics team aiming to optimize and increase the revenue of the company implementing actions based on price, promotion and all related with P&L. We have developed our new Pricing policy and have set up the strategy and tactics needed to manage pricing in terms of KPIs, visualization, processes as well as establish a revenue culture in the company.

I studied Business Administration and I hold an Executive Master in Business Analytics at Esade Business School. I also participate as a mentor at Esade in Digital Mindset subject related to technology and digitalization.

Consumer Goods Analytics: With nearly two decades of FMCG experience, I specialize in Strategic Insights, Media Analytics, and Revenue Growth Management. As a Product Owner in Kellogg’s Central Analytics Organisation, I lead scalable, repeatable analytics solutions that enhance decision-making and deliver actionable intelligence for business outcomes.

Product Owner: I drive cross-functional teams globally, focusing on People, Process, Change, Data, and Technology to scale Revenue Growth Management, aligning business and technology agendas for continuous value delivery.

Public Speaking: Featured speaker at industry-leading events including the European Pricing Platform, Thinkbox London, and the Promotion Optimization Institute, delivering insights on scaling analytics, marketing ROI, and revenue growth strategies.

Mette currently manages the RGM capabilities team within the broader Center of Excellence at Arla Foods one of the leading dairy companies in the world. Together with her team, she operates across the global markets spanning four continents, delivering best in class capabilities. Her focus is to enhance advanced skills across all functions, from Sales and Marketing to Finance via integrating the RGM mindset, essential skills, and the ability to transform technology into value. By prioritizing capabilities, it also emphasizes career growth, ensuring that people are empowered and equipped to drive success in a competitive global landscape.

Michal Misiewicz is a Senior Manager RGM Transformation at Kellanova Europe, known for his visionary approach and expertise in leveraging advanced analytics, generative AI, and distributed autonomous systems to transform Revenue Growth Management (RGM). With extensive experience leading and developing high-performing teams across Europe, Michal consistently delivers multi-million-dollar profit improvements and commercial excellence. His strategic foresight includes pioneering trials and successful implementation of innovative, AI-driven solutions, progressively moving closer to a future of interconnected, self-optimizing business processes.

Passionate about sustainable growth, technology integration, and data-driven decision-making, Michal’s collaborative leadership and innovative mindset position him as an influential thought leader shaping the future of FMCG.

A seasoned senior leader in global net revenue management at Unilever with over 17 years of experience specializing in all aspects of customer development and revenue management. With a career that began as a Management Trainee and ascended to Director-level roles, he has a proven track record in driving significant revenue growth and strategic innovation within the FMCG industry. Holding an Executive MBA from Erasmus University Rotterdam and a Bachelor’s in Economics, his expertise encompasses sales, business development, and supply chain dynamics.

Ji-Hoon DIERCKX is Chairman, Co-Founder & CEO of PricingOne, a Revenue Management consulting firm founded in 2019 with offices in Geneva and Dubai and Cincinnati .

Ji-Hoon comes with more than 20 years of experience in CPG. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors. Prior to PricingOne, Ji-Hoon brought Value-based Pricing to P&G, where he also Transformed new product development via predictive tools, and more recently enabled year-on-year record revenue and profit for the Gillette business across Europe, Middle-East, Africa and Asia Pacific.

With over 20 years of experience in Consumer Healthcare (Sanofi/Opella, Kenvue, Novartis) and CPG (P&G, Reckitt) across local, regional, and global roles, I have mastered a variety of commercial disciplines, including Key Account Management, Trade & Shopper Marketing, Category Management, Route-to-Market, and Commercial Strategy. In my current role as Trade & Revenue Management Head for Opella Western Europe, I aim to establish a virtuous cycle of value creation by fully integrating the RGM mindset into our business operations. I love challenge & change and finding ways to transfer proven RGM practices from CPG to ever-evolving world of self-care delivers on both.

Before founding Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master’s degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Carst Vaartjes, Co-Founder and Chief Innovation Officer at Visualfabriq, is responsible for the vision and long-term goals of its revenue management software. With an award-winning consulting career since 1999, he is known for crafting impactful strategies and systems for CPG giants like Heinz, Unilever, and Heineken. By starting Visualfabriq, he was able to combine his extensive business background and professional experience in machine learning and analytics to reshape revenue optimization and drive innovation in business.

Stuart Hartley is the Bacardi Technology Director for RGM and the Global Travel Retail business function. Bacardi are the largest privately held, family-owned spirits company in the world with a portfolio of more than 200 brands and labels.

Stuart comes with over 30 years of experience in CPG with tier 1 international brands. With a background in sales, marketing and other commercial roles his consumer centric RGM approach have helped the enterprises deliver value-based pricing enabling significant net sales value and margin growth.

Prior to Bacardi, Stuart worked at Mondelez. He has implemented data & digital analytical transformation programs in CRM and across the pillars of RGM. Successes include the delivery of vendor SAAS and proprietary tools and capability across Europe, Africa, South and North America.

Fabrizio Bianchi joined Vistex in 2021 as Industry Principal with 20+ years of experience in global programs, providing best-in-class solutions to Consumer Goods Companies in the space of Revenue Growth Management. Fabrizio has a strong knowledge of the commercial cycle from Customer Business Planning, through Trade Promotion Management & Optimization, Assortment Management & Optimization, Price Management & Optimization, Contract Management, Sales Force Automation, and Retail Execution. He has led global positions in former roles in the areas of Product Development, Business Development, Strategic Operations, and Services Delivery.

In the EMEA region, Davide Abis brings more than 15 years of experience in business and functional advisory for leading companies across global markets and industries, all of which share a need for innovation in Revenue Growth Management processes. Davide is now concentrating his expertise on the CPG industry, helping key organizations refine their pricing strategies, manage trade terms contracts, optimize promotions and harness market intelligence.

Mariam Ghabrial is a marketing and insights expert, guiding businesses in turning consumer insights into actionable revenue growth management strategies. As the Marketing & PR Lead at Marketeers, she plays a key role in shaping industry conversations and driving impact.

With a background in advertising at FP7 McCann, she has worked with global brands like Nestlé and Orange, gaining deep expertise in market dynamics. Her contributions have earned her the “Making a Difference” award from UNICEF and the “Pioneer” title from ESOMAR for advancing Competitive Intelligence research in Africa. Passionate about simplifying decision-making, Mariam helps businesses accelerate growth through informed, strategic choices.

Sami is a visionary leader in insights and analytics, blending engineering expertise with marketing strategy. From his early career as a Telecom Engineer to 15 years in marketing with Xerox and PepsiCo, he has mastered the art of data-driven decision-making. Now, as CEO of Marketeers, he drives global innovation in consumer insights and analytics.

Renowned for developing revolutionary pricing, trade and RGM models, his strategies are leveraged by industry giants like Procter & Gamble, General Motors, and Reckitt. His contributions have earned him recognition from PMI for the best quantitative project.

A thought leader shaping the future of revenue growth management utilizing AI, Sami’s impact on the industry has been honoured with ESOMAR’s prestigious “Building Bridges” Award.

Jean-Sébastien Verwaerde is part of BCG global leadership for consumer packaged goods (CPG) pricing, he is also a core member of BCG X, the tech build & design division of BCG. He has worked with leading global companies to transform their net revenue management capabilities and to deploy advanced digital solutions applied to pricing, promotion, and assortment.

Finn Hansen is the Co-Founder and CEO of PriceBeam. He has worked in the field of pricing for 25 years in the role of Practitioner, Software Vendor, and Consultant. He holds a double degree of M.Sc. of Economics and Business Administration.

Clément Schaff is a Partner in BCG Paris office. He is part of BCG X, and a core member of BCG consumer packaged goods (CPG) pricing team. He led multiple pricing transformations, building and deploying AI-based solutions across RGM levers.

Adam has 15+ years experience working in CPG, supporting manufacturers and retailers on price and promotional strategies. Previously, he worked at IRI, Accenture and Kantar focusing on Revenue Growth Management, Trade Promotion Management and Retail Execution.

Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. Beginning his career in MMM/Econometrics, he transitioned to designing and implementing price and promotional strategies for UK and Ireland brands in grocery retailers such as Tesco, Asda, and Sainsbury’s. He has held senior roles in Category Management, CMI, Sales, and Product Development. Currently, Andy leads the FMCG & Retail verticals at EPIC Conjoint, delivering projects for clients from start up to Blue-Chip. Andy is also a Professor in Pricing at the Graduate Business School at UCD Dublin.

James Griffiths is the Global Head of RGM, Solution Consulting at o9 Solutions. With over 15 years of experience across industries, he helps businesses strengthen their commercial, marketing, and strategic capabilities to support sustainable growth.

James specializes in Revenue Growth Management (RGM) and commercial transformation, guiding companies in making informed, data-driven decisions—whether through Integrated Business Planning (IBP) or in negotiations. His focus is on practical, fact-based strategies that drive meaningful business outcomes.

I am a global leader with over 15 years of experience in strategy, technology, marketing, and innovation. I help clients achieve commercial excellence and business model transformation with o9 Solutions, a leading AI-powered technology platform for integrated business planning.

A strategic commercial leader specialising in building and delivering commercial transformations. Prior to o9 Stewart has over 20 years industry experience with Coca-Cola, Carlsberg, Sysco and ABI, and the for past five years has worked in consultancy with global clients. He has a track record developing commercial growth strategies, using data led approaches that have delivered consumer, customer and business value in highly competitive sectors. He has created and led Revenue Growth Management functions delivering significant profitability improvement to major organisations through optimising product, price, promotion and trade terms levers.