2-day training
12 November 2024
Understanding Value: The Path to Effective Pricing
Strategies & Tactics for Pricing Excellence
FORUM WORKSHOPS
13 November 2024
FORUM DAY - 1
14 November 2024
Welcome by Pol Vanaerde – President – EPP Pricing Platform
Opening Remarks
SESSION 1:
GEN AI - Pricing Reimagined: AI’s Revolutionary Role from Data to Deals
The Alchemy of AI: Transforming Numbers into Gold
The AI Pricing Forge: Crafting the Future of Commerce
PANEL:
Machine Learning Mysteries: Unpacking Algorithms for Price Optimization
Gen AI Impact on CPQ Systems
Session 2:
ANALYTICS - Decoding Dollars: The Advanced Analytical Edge in Pricing Precision
Prof. Dr. Florian Bauer – Managing Director – Accenture
Automatic and digital price adjustment for swift and smart inflation response
Laura Rathajan – Head of Global Pricing – Festo
Transparency in Pricing Algorithms
Pedro Piccoli – Head of Pricing and Traffic Monetization – OMNIO
ROUNDTABLE:
Leveraging Technology for Advanced Pricing Strategies
Session 3:
RGM - Strategic RGM Mastery: Winning the Game of Growth
Is RGM the Next Step in the Future of Pricing?
Strategic RGM vs. Tactical Interventions
PANEL:
Profit Maximizers: The Analytics of Advantage
Session 4:
DYNAMIC PRICING - Real-Time Dynamic Pricing Strategies to Gain Competitive Advantage
EPP Remarks
Surge Pricing in Transportation: Market Efficiency or Consumer Exploitation?
Sebastian Schwarz – Senior data analyst – rebuy recommerce GmbH
Selim Dal – Senior Commercial Analyst – rebuy recommerce GmbH
Diana Zharovskikh – Global Director of Pricing and Category Management – Deliveroo
Brian Sequeira – Senior Data Scientist in New Verticals – Deliveroo
Dimitrii Kovshov – Senior Commercial & Pricing Lead – zooplus
Closing Remarks
Networking Dinner
Elevate your networking at our Networking Dinner: An Evening Beyond Business
FORUM - DAY 2
15 November 2024
Welcome Coffee and Registrations
Opening Remarks - The Magic Key
Regulatory Rundown – What you need to know for the coming year
SESSION 5:
PRICE ELASTICITY - Advanced Segmentation & Price Elasticity Strategies for Market Mastery
The Art of Luxury Brand Pricing: Balancing Exclusivity and Accessibility
Riccardo Vetrugno – Revenue Director – Exxotica
The Pricing Paradox: Uncovering Hidden Revenue through Granular Analysis
Michael Bartels – Pricing Manager – Keller & Kalmbach GmbH
BREAKOUTS:
Green Gains: Pricing for a Sustainable Future
Pricing second hand goods : How can brands build a profitable resale business?
Neelkamal Biswas – Founder – Circlestack
Session 6:
GTM - Innovating Market Access & GTM
Case Study Shift from a Traditional Perpetual License Model to a Subscription-Based Model
Penetration Pricing for Streaming Services
Sebastain Maurus – Pricing Manager – KUKA
Kimberly Haller – Marketing Business Development Manager – Heim Metallbaum
Session 7:
CX - Pricing Reimagined: Crafting the Transformative Customer Experience
BREAKOUT SESSIONS
Leveraging Cross-Industry Insights for Competitive Advantage
Insights from the Gaming Industry
Using Value-Based Models to Combat the Murkiness of Traditional Pricing
BREAKOUT
Interaction Innovators: The Price of Engagement
Algorithmic Pricing and Consumer Protection