Prateek Trivedi is Region Head for UK & EMEA at Asper.ai, where he leads the development and deployment of Revenue Growth Management solutions across consumer products companies. Based in London, he works at the intersection of analytics and commercial strategy, helping brands make more informed decisions on pricing, pack architecture, promotions, and trade investments.
Before joining Asper.ai, Prateek held leadership roles at Baringa and Deloitte, supporting global CPGs on trade investment, portfolio planning, and pricing strategy.